The O’Brien Group

Private Wealth Management 

The O’Brien Group offers a highly personalized approach that helps you simplify the challenges that come with protecting, growing, and transitioning wealth. As a team with deep experience successfully navigating the complexities of business, finance, and family, we provide compassionate advice and empowering financial strategies. The O’Brien Group operates from the UBS Private Wealth Management office in Charlotte, one of ten such offices in the United States designed to specifically address the needs of ultra-high net worth investors.

We work with a select number of affluent families, investment bankers, business owners, and entrepreneurs. They count on us for access to a broad range of insights, expertise, and services. They require a highly experienced team of Private Wealth Management professionals to help coordinate and manage all aspects of their financial world.

A collaborative team to guide you

When it comes to what matters to you, it’s more important than ever to have a partner you can trust to guide you forward. Our comprehensive advice, along with our team's complementary background, uniquely positions us to provide tailored solutions. Our goal is to help make life simpler for you and your family. 

  • John O'Brien

    John J. O'Brien

    Managing Director–Wealth Management

    Private Wealth Advisor

    • image
    • image
    • image
    • image
    • AL
    • AZ
    • CA
    • CO
    • CT
    • DC
    • FL
    • GA
    • IA
    • ID
    • IL
    • IN
    • KY
    • MA
    • MD
    • MI
    • NC
    • NJ
    • NM
    • NY
    • OH
    • OR
    • PA
    • SC
    • TN
    • UT
    • VA
    • WA

    With more than 30 years of financial services experience, John founded The O'Brien Group in 2011. He brings his clients comprehensive investment knowledge and experience, as well as access to the extensive resources and global reach of UBS.  

    Before joining UBS, John served in wealth management as a Senior Vice President at Wells Fargo and a Partner at JC Bradford & Co. He graduated from Duke University with a B.A. degree in economics. John and his wife, Debbie, have four sons and live in Charlotte and in Kiawah.  He enjoys playing golf and spending time with his family. 

    • UBS Wealth Management Pinnacle Council, 2024UBS Financial Services Inc. Councils are a distinction held by UBS Financial Advisors based on criteria including evaluation of compliance with firm rules, standards & policies and revenue. Council membership is not representative of any one client's experience and is not indicative of the advisor’s future performance.

    Eligibility is based on quantitative factors and is not necessarily related to the quality of the investment advice. For more information on third party rating methodologies, please visit ubs.com/us/en/designation-disclosures

    • Duke University
    • Private Wealth Advisor
    6100 Fairview Road
    Suite 900
    Charlotte, NC 28210
    john.j.obrien@ubs.com
    John J. O'Brien
    6100 Fairview Road,Charlotte,NC,28210
  • William O'Brien

    William F. O'Brien, CFP

    Senior Vice President–Wealth Management

    Private Wealth Advisor

    • image
    • image
    • image
    • image
    • AL
    • AZ
    • CA
    • CT
    • DC
    • FL
    • GA
    • IA
    • ID
    • IL
    • IN
    • KY
    • MA
    • MD
    • MI
    • NC
    • NJ
    • NM
    • NY
    • OH
    • OR
    • PA
    • SC
    • TN
    • UT
    • VA
    • WA

    Will joined UBS in 2015. Prior to UBS, he worked in wealth management at The Vanguard Group and WestEnd Advisors. Will earned his CERTIFIED FINANCIAL PLANNER™ (CFP®) designation through the Wake Forest University School of Business.

    Will graduated from Wofford College with a B.A. degree in finance and a minor in economics. Will lives in Charlotte with his wife, Rachel, and their three children.

      Eligibility is based on quantitative factors and is not necessarily related to the quality of the investment advice. For more information on third party rating methodologies, please visit ubs.com/us/en/designation-disclosures

      • Wofford College
      • Wake Forest University School of Business
      • Private Wealth Advisor
      • CERTIFIED FINANCIAL PLANNER
      6100 Fairview Road
      Suite 900
      Charlotte, NC 28210
      will.obrien@ubs.com
      William F. O'Brien, CFP
      6100 Fairview Road,Charlotte,NC,28210
    • Katherine Headshot

      Katherine Robinson, CFP

      Senior Wealth Strategy Associate

      • image
      • image
      • image
      • image
      • AL
      • AZ
      • CA
      • CO
      • CT
      • DC
      • FL
      • GA
      • IA
      • ID
      • IL
      • IN
      • KY
      • LA
      • MA
      • MD
      • MI
      • NC
      • NJ
      • NM
      • NY
      • OH
      • PA
      • SC
      • TN
      • TX
      • VA
      • WA

      Katherine is a Senior Wealth Strategy Associate with UBS Private Wealth Management. Prior to joining UBS in 2022, Katherine worked as a Private Wealth Client Associate at Merrill Lynch.

      Katherine graduated from Davidson College with a B.A. in Political Science and is Series 7, Series 63, and Series 66 licensed. Katherine earned her CERTIFIED FINANCIAL PLANNER™ (CFP®) designation through the Wake Forest University School of Business.

        Eligibility is based on quantitative factors and is not necessarily related to the quality of the investment advice. For more information on third party rating methodologies, please visit ubs.com/us/en/designation-disclosures

          • CERTIFIED FINANCIAL PLANNER
          6100 Fairview Road
          Suite 900
          Charlotte, NC 28210
          katherine.robinson@ubs.com
          Katherine Robinson, CFP
          6100 Fairview Road,Charlotte,NC,28210
        • Tom BW Headshot

          Thomas Fischer

          Senior Wealth Strategy Associate

          • image
          • image
          • image
          • image
          • AK
          • AL
          • AR
          • AZ
          • CA
          • CO
          • CT
          • DC
          • DE
          • FL
          • GA
          • HI
          • IA
          • ID
          • IL
          • IN
          • KS
          • KY
          • LA
          • MA
          • MD
          • ME
          • MI
          • MN
          • MO
          • MS
          • MT
          • NC
          • ND
          • NE
          • NH
          • NJ
          • NM
          • NV
          • NY
          • OH
          • OK
          • OR
          • PA
          • PR
          • RI
          • SC
          • SD
          • TN
          • TX
          • UT
          • VA
          • VI
          • VT
          • WA
          • WI
          • WV
          • WY

          Tom is a Senior Wealth Strategy Associate with UBS Private Wealth Management. Prior to joining UBS in 2022, Tom worked for Wells Fargo as a Registered Client Associate in the Wealth Brokerage Department.

          Tom graduated from Clemson University with a B.S. in Economics and a minor in Political Science. Tom holds Series 7, Series 65, and Series 63 certifications.

            Eligibility is based on quantitative factors and is not necessarily related to the quality of the investment advice. For more information on third party rating methodologies, please visit ubs.com/us/en/designation-disclosures

                6100 Fairview Road
                Suite 900
                Charlotte, NC 28210
                tom.w.fischer@ubs.com
                Thomas Fischer
                6100 Fairview Road,Charlotte,NC,28210
              • SH Headshot

                Sullivan Higson, AAMS®

                Wealth Strategy Associate

                • image
                • image
                • image
                • image
                • AZ
                • CA
                • CO
                • DC
                • FL
                • GA
                • IA
                • ID
                • IL
                • IN
                • KY
                • MA
                • MD
                • MI
                • NC
                • NJ
                • NY
                • OH
                • PA
                • SC
                • TN
                • TX
                • VA

                Sullivan is a Wealth Strategy Associate at UBS Private Wealth Management. She is a graduate of Wofford College with a B.S. in Finance and Business.

                Sullivan holds her Series 7 and 66 licenses and earned her Accredited Asset Management Specialist® (AAMS®) designation through the College for Financial Planning.

                  Eligibility is based on quantitative factors and is not necessarily related to the quality of the investment advice. For more information on third party rating methodologies, please visit ubs.com/us/en/designation-disclosures

                    • Accredited Asset Management Specialist
                    6100 Fairview Road
                    Suite 900
                    Charlotte, NC 28210
                    sullivan.higson@ubs.com
                    Sullivan Higson, AAMS®
                    6100 Fairview Road,Charlotte,NC,28210
                  • Carol headshot 2

                    Carol Guidry, CFP

                    Wealth Strategy Associate

                    • image
                    • image
                    • image
                    • image
                    • AL
                    • AZ
                    • CA
                    • CO
                    • CT
                    • DC
                    • FL
                    • GA
                    • IA
                    • ID
                    • IL
                    • IN
                    • KY
                    • LA
                    • MA
                    • MD
                    • MI
                    • NC
                    • NJ
                    • NM
                    • NY
                    • OH
                    • PA
                    • SC
                    • TN
                    • TX
                    • VA
                    • WA

                    Carol is a Wealth Strategy Associate at UBS Private Wealth Management. She is a graduate of the University of Georgia with a B.S. in Finance and a Legal Studies Certificate. Prior to joining UBS in 2024, Carol worked as Client and Advisor Experience Associate at Truist Wealth. Carol holds Series 7, Series 65, and Series 63 certifications and earned her CERTIFIED FINANCIAL PLANNER™ (CFP®) designation through the New York University School of Professional Studies. 

                      Eligibility is based on quantitative factors and is not necessarily related to the quality of the investment advice. For more information on third party rating methodologies, please visit ubs.com/us/en/designation-disclosures

                        • CERTIFIED FINANCIAL PLANNER
                        6100 Fairview Road
                        Suite 900
                        Charlotte, NC 28210
                        carol.guidry@ubs.com
                        Carol Guidry, CFP
                        6100 Fairview Road,Charlotte,NC,28210

                      A leader in wealth management

                      Backed by the strength of our parent company, UBS AG

                      $7 trn

                      UBS Group invested assets
                      As of 12/31/2025

                      51 countries

                      Our global footprint

                      Global leader

                      UBS is a leading and truly global wealth manager

                      One relationship. All of Private Wealth Management.

                      A focus on personalized access and service
                      Our mission is to provide personalized service and strategies to meet your diverse needs. Our planning conversations consider each aspect of your unique and often complicated financial life.

                      Couple in an art gallery

                      Comprehensive planning for significant wealth

                      Clients sitting with advisor

                      Empower your investments

                      Father and daughter hiking in fields

                      Navigating opportunities across your enterprise

                      Family on back porch

                      Wealth transfer across generations

                      Business Owner in entryway

                      Advice for business owners & entrepreneurs

                      Senior executives managing corporate compensation

                      Trending topics

                      Insights

                      This website uses cookies to make sure you get the best experience on our website. You can find more information under the Privacy Statement. You are free to change your cookies' settings in the privacy settings.

                      Go to privacy settings