Your entire financial life

The O’Brien Group offers a highly personalized approach that helps you simplify the challenges that come with protecting, growing and transitioning wealth. As a team with deep experience successfully navigating the complexities of business, finance and family, we provide compassionate advice and empowering financial strategies. The O’Brien Group operates from the UBS Private Wealth Management office in Charlotte, one of ten such offices in the United States designed to specifically address the needs of ultra high net worth investors.

We work with a select number of affluent families, investment bankers, business owners, and entrepreneurs. They count on us for access to a broad range of insights, expertise and services. They require a highly experienced team of Private Wealth Management professionals to help coordinate and manage all aspects of their financial world.

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A collaborative team to guide you

When it comes to what matters to you, it’s more important than ever to have a partner you can trust to guide you forward. Our comprehensive advice, along with our team's complementary background uniquely positions us to provide tailored solutions. Our goal is to help make life simpler for you and your family.

John J. O'Brien

Managing Director–Wealth Management

Private Wealth Advisor
John J. O'Brien

Managing Director–Wealth Management
Financial Advisor

UBS Financial Services Inc.

Private Wealth Management

6100 Fairview Road
Suite 900
Charlotte, NC 28210

704-362-8296
View bio
- AL
- AZ
- CA
- CO
- CT
- DC
- FL
- GA
- IL
- KY
- LA
- MA
- MD
- MI
- NC
- NJ
- NM
- NY
- OH
- PA
- SC
- TN
- TX
- VA
- WA
With more than 30 years of financial services experience, John founded The O'Brien Group in 2011. He brings his clients comprehensive investment knowledge and experience, as well as access to the extensive resources and global reach of UBS.

Before joining UBS, John served in wealth management as a Senior Vice President at Wells Fargo and a Partner at JC Bradford & Co. He graduated from Duke University with a B.A. degree in economics. John and his wife, Debbie, have four sons and live in Charlotte and in Kiawah. He enjoys playing golf and spending time with his family.
Eligibility is based on quantitative factors and is not necessarily related to the quality of the investment advice. For more information on third party rating methodologies, please visit ubs.com/us/en/designation-disclosures
- Duke University
- Private Wealth Advisor
6100 Fairview Road
Suite 900
Charlotte, NC 28210
William F. O'Brien, CFP

Senior Vice President–Wealth Management

Private Wealth Advisor
William F. O'Brien, CFP

Senior Vice President–Wealth Management
Financial Advisor

UBS Financial Services Inc.

Private Wealth Management

6100 Fairview Road
Suite 900
Charlotte, NC 28210

704-362-8204
View bio
- AL
- AZ
- CA
- CO
- CT
- DC
- FL
- GA
- IL
- KY
- MA
- MD
- MI
- NC
- NJ
- NM
- NY
- OH
- PA
- SC
- TN
- TX
- VA
- WA
Will joined UBS in 2015. Prior to UBS, he worked in wealth management at The Vanguard Group and WestEnd Advisors. Will earned his CERTIFIED FINANCIAL PLANNER™ (CFP®) designation through the Wake Forest University School of Business.

Will graduated from Wofford College with a B.A. degree in finance and a minor in economics. Will lives in Charlotte with his wife, Rachel, and their two sons.
Eligibility is based on quantitative factors and is not necessarily related to the quality of the investment advice. For more information on third party rating methodologies, please visit ubs.com/us/en/designation-disclosures
- Wofford College
- Wake Forest University School of Business
- Private Wealth Advisor
- CERTIFIED FINANCIAL PLANNER™
6100 Fairview Road
Suite 900
Charlotte, NC 28210
Katherine Robinson

Senior Wealth Strategy Associate
Katherine Robinson

Senior Wealth Strategy Associate

UBS Financial Services Inc.

Private Wealth Management

6100 Fairview Road
Suite 900
Charlotte, NC 28210

704-362-0156
View bio
- AL
- CA
- CO
- CT
- DC
- FL
- GA
- IL
- KY
- LA
- MA
- MD
- MI
- NC
- NJ
- NM
- NY
- OH
- PA
- SC
- TN
- TX
- VA
Katherine is a Senior Wealth Strategy Associate with UBS Private Wealth Management. Prior to joining UBS in 2022, Katherine worked as a Private Wealth Client Associate at Merrill Lynch.

Katherine graduated from Davidson College with a B.A. in Political Science. Katherine is Series 7, Series 63, and Series 66 licensed.
Eligibility is based on quantitative factors and is not necessarily related to the quality of the investment advice. For more information on third party rating methodologies, please visit ubs.com/us/en/designation-disclosures
6100 Fairview Road
Suite 900
Charlotte, NC 28210
Thomas W. Fischer

Senior Wealth Strategy Associate
Thomas W. Fischer

Senior Wealth Strategy Associate

UBS Financial Services Inc.

Private Wealth Management

6100 Fairview Road
Charlotte, NC 28210

704-362-0295
View bio
- AK
- AR
- AZ
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- HI
- IA
- ID
- IL
- IN
- KS
- KY
- LA
- MA
- MD
- ME
- MI
- MN
- MO
- MS
- MT
- NC
- ND
- NE
- NH
- NJ
- NM
- NV
- NY
- OH
- OK
- OR
- PA
- PR
- RI
- SC
- SD
- TN
- TX
- UT
- VA
- VI
- VT
- WA
- WI
- WV
- WY
Tom is a Senior Wealth Strategy Associate with UBS Private Wealth Management. Prior to joining UBS in 2022, Tom worked for Wells Fargo as a Registered Client Associate in the Wealth Brokerage Department.

Tom graduated from Clemson University in 2018 with a B.S. in Economics and a minor in Political Science. Tom holds Series 7, Series 65, and Series 63 certifications.
Eligibility is based on quantitative factors and is not necessarily related to the quality of the investment advice. For more information on third party rating methodologies, please visit ubs.com/us/en/designation-disclosures
6100 Fairview Road
Charlotte, NC 28210
Sullivan Higson

Wealth Strategy Associate
Sullivan Higson

Wealth Strategy Associate

UBS Financial Services Inc.

Private Wealth Management

6100 Fairview Road
Suite 900
Charlotte, NC 28210

704-362-8241
View bio
- AZ
- CA
- CO
- DC
- FL
- GA
- IL
- KY
- MA
- MD
- MI
- NC
- NJ
- NY
- OH
- PA
- SC
- TN
- TX
- VA
Sullivan is a Wealth Strategy Associate at UBS Private Wealth Management. She is a 2022 graduate of Wofford College with a B.S. in Finance and Business with two years of internship experience in the wealth management field.

Sullivan holds her Series 7 and 66 licenses.
Eligibility is based on quantitative factors and is not necessarily related to the quality of the investment advice. For more information on third party rating methodologies, please visit ubs.com/us/en/designation-disclosures
6100 Fairview Road
Suite 900
Charlotte, NC 28210
Carol Guidry

Wealth Strategy Associate
Carol Guidry

Wealth Strategy Associate

UBS Financial Services Inc.

Private Wealth Management

6100 Fairview Road
Suite 900
Charlotte, NC 28210

704-362-8243
View bio
Carol is a Wealth Strategy Associate at UBS Private Wealth Management. She is a 2022 graduate of the University of Georgia with a B.S. in Finance and a Legal Studies Certificate. Prior to joining UBS in 2024, Carol worked as Client and Advisor Experience Associate at Truist Wealth. Carol holds Series 7, Series 65, and Series 63 certifications.

Registered States:
AL, AZ, CA, CO, CT, DC, FL, GA, IL, KY, LA, MA, MD, MI, NC, NJ, NM, NY, OH, PA, SC, TN, TX, VA, WA
Eligibility is based on quantitative factors and is not necessarily related to the quality of the investment advice. For more information on third party rating methodologies, please visit ubs.com/us/en/designation-disclosures
6100 Fairview Road
Suite 900
Charlotte, NC 28210

John J. O'Brien

Managing Director–Wealth Management

Private Wealth Advisor
John J. O'Brien

Managing Director–Wealth Management
Financial Advisor

UBS Financial Services Inc.

Private Wealth Management

6100 Fairview Road
Suite 900
Charlotte, NC 28210

704-362-8296
View bio
- AL
- AZ
- CA
- CO
- CT
- DC
- FL
- GA
- IL
- KY
- LA
- MA
- MD
- MI
- NC
- NJ
- NM
- NY
- OH
- PA
- SC
- TN
- TX
- VA
- WA
With more than 30 years of financial services experience, John founded The O'Brien Group in 2011. He brings his clients comprehensive investment knowledge and experience, as well as access to the extensive resources and global reach of UBS.

Before joining UBS, John served in wealth management as a Senior Vice President at Wells Fargo and a Partner at JC Bradford & Co. He graduated from Duke University with a B.A. degree in economics. John and his wife, Debbie, have four sons and live in Charlotte and in Kiawah. He enjoys playing golf and spending time with his family.
Eligibility is based on quantitative factors and is not necessarily related to the quality of the investment advice. For more information on third party rating methodologies, please visit ubs.com/us/en/designation-disclosures
- Duke University
- Private Wealth Advisor
6100 Fairview Road
Suite 900
Charlotte, NC 28210
William F. O'Brien, CFP

Senior Vice President–Wealth Management

Private Wealth Advisor
William F. O'Brien, CFP

Senior Vice President–Wealth Management
Financial Advisor

UBS Financial Services Inc.

Private Wealth Management

6100 Fairview Road
Suite 900
Charlotte, NC 28210

704-362-8204
View bio
- AL
- AZ
- CA
- CO
- CT
- DC
- FL
- GA
- IL
- KY
- MA
- MD
- MI
- NC
- NJ
- NM
- NY
- OH
- PA
- SC
- TN
- TX
- VA
- WA
Will joined UBS in 2015. Prior to UBS, he worked in wealth management at The Vanguard Group and WestEnd Advisors. Will earned his CERTIFIED FINANCIAL PLANNER™ (CFP®) designation through the Wake Forest University School of Business.

Will graduated from Wofford College with a B.A. degree in finance and a minor in economics. Will lives in Charlotte with his wife, Rachel, and their two sons.
Eligibility is based on quantitative factors and is not necessarily related to the quality of the investment advice. For more information on third party rating methodologies, please visit ubs.com/us/en/designation-disclosures
- Wofford College
- Wake Forest University School of Business
- Private Wealth Advisor
- CERTIFIED FINANCIAL PLANNER™
6100 Fairview Road
Suite 900
Charlotte, NC 28210
Katherine Robinson

Senior Wealth Strategy Associate
Katherine Robinson

Senior Wealth Strategy Associate

UBS Financial Services Inc.

Private Wealth Management

6100 Fairview Road
Suite 900
Charlotte, NC 28210

704-362-0156
View bio
- AL
- CA
- CO
- CT
- DC
- FL
- GA
- IL
- KY
- LA
- MA
- MD
- MI
- NC
- NJ
- NM
- NY
- OH
- PA
- SC
- TN
- TX
- VA
Katherine is a Senior Wealth Strategy Associate with UBS Private Wealth Management. Prior to joining UBS in 2022, Katherine worked as a Private Wealth Client Associate at Merrill Lynch.

Katherine graduated from Davidson College with a B.A. in Political Science. Katherine is Series 7, Series 63, and Series 66 licensed.
Eligibility is based on quantitative factors and is not necessarily related to the quality of the investment advice. For more information on third party rating methodologies, please visit ubs.com/us/en/designation-disclosures
6100 Fairview Road
Suite 900
Charlotte, NC 28210
Thomas W. Fischer

Senior Wealth Strategy Associate
Thomas W. Fischer

Senior Wealth Strategy Associate

UBS Financial Services Inc.

Private Wealth Management

6100 Fairview Road
Charlotte, NC 28210

704-362-0295
View bio
- AK
- AR
- AZ
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- HI
- IA
- ID
- IL
- IN
- KS
- KY
- LA
- MA
- MD
- ME
- MI
- MN
- MO
- MS
- MT
- NC
- ND
- NE
- NH
- NJ
- NM
- NV
- NY
- OH
- OK
- OR
- PA
- PR
- RI
- SC
- SD
- TN
- TX
- UT
- VA
- VI
- VT
- WA
- WI
- WV
- WY
Tom is a Senior Wealth Strategy Associate with UBS Private Wealth Management. Prior to joining UBS in 2022, Tom worked for Wells Fargo as a Registered Client Associate in the Wealth Brokerage Department.

Tom graduated from Clemson University in 2018 with a B.S. in Economics and a minor in Political Science. Tom holds Series 7, Series 65, and Series 63 certifications.
Eligibility is based on quantitative factors and is not necessarily related to the quality of the investment advice. For more information on third party rating methodologies, please visit ubs.com/us/en/designation-disclosures
6100 Fairview Road
Charlotte, NC 28210
Sullivan Higson

Wealth Strategy Associate
Sullivan Higson

Wealth Strategy Associate

UBS Financial Services Inc.

Private Wealth Management

6100 Fairview Road
Suite 900
Charlotte, NC 28210

704-362-8241
View bio
- AZ
- CA
- CO
- DC
- FL
- GA
- IL
- KY
- MA
- MD
- MI
- NC
- NJ
- NY
- OH
- PA
- SC
- TN
- TX
- VA
Sullivan is a Wealth Strategy Associate at UBS Private Wealth Management. She is a 2022 graduate of Wofford College with a B.S. in Finance and Business with two years of internship experience in the wealth management field.

Sullivan holds her Series 7 and 66 licenses.
Eligibility is based on quantitative factors and is not necessarily related to the quality of the investment advice. For more information on third party rating methodologies, please visit ubs.com/us/en/designation-disclosures
6100 Fairview Road
Suite 900
Charlotte, NC 28210
Carol Guidry

Wealth Strategy Associate
Carol Guidry

Wealth Strategy Associate

UBS Financial Services Inc.

Private Wealth Management

6100 Fairview Road
Suite 900
Charlotte, NC 28210

704-362-8243
View bio
Carol is a Wealth Strategy Associate at UBS Private Wealth Management. She is a 2022 graduate of the University of Georgia with a B.S. in Finance and a Legal Studies Certificate. Prior to joining UBS in 2024, Carol worked as Client and Advisor Experience Associate at Truist Wealth. Carol holds Series 7, Series 65, and Series 63 certifications.

Registered States:
AL, AZ, CA, CO, CT, DC, FL, GA, IL, KY, LA, MA, MD, MI, NC, NJ, NM, NY, OH, PA, SC, TN, TX, VA, WA
Eligibility is based on quantitative factors and is not necessarily related to the quality of the investment advice. For more information on third party rating methodologies, please visit ubs.com/us/en/designation-disclosures
6100 Fairview Road
Suite 900
Charlotte, NC 28210

A leader in wealth management

Backed by the strength of our parent company, UBS AG

^$5+ trillion

In invested assets globally
As of 11/07/2023

Family office services

Euromoney Private Banking and Wealth Management Survey, 2022

Global leader

UBS is a world-leading wealth manager

The depth and breadth of UBS

In helping address all aspects of your wealth, we draw freely on in-house expertise and knowledge. This includes outreach and collaboration with specialists and experts within UBS, including the Advanced Planning Group and the vast resources of UBS Investment Bank.

Private Wealth Management

You. Connected
Exceptional service is the key to a successful relationship. As Private Wealth Advisors, we open the door to a distinctive level of sophisticated advice and services. Our collaborative team works closely together, shares knowledge and maintains accountability for all our clients. Dedicated to serving the firm’s most successful clients, PWM is an elite, boutique division within UBS, one of the world’s largest wealth management firms.

Customized investment management

Asset and liquidity strategies for your needs
We listen and align with your objectives. With a specific focus on pre- and post-liquidity planning and management, we offer strategies that help allow for sustainable growth and mitigate risk. As we implement your investment strategy, we communicate regularly and track performance, rebalancing and making adjustments for life changes and economic conditions.

Tailored portfolio management
As active portfolio managers or by working with select money managers, we build custom portfolios from a broad array of investments that help match your objectives and risk preferences.

Asset allocation
Through our comprehensive due diligence and planning process, we gain a deep understanding of your financial picture so we help balance your tolerance for risk with your family’s goals, growth and income needs. This allows us to craft an asset allocation that supports your financial plan and seeks to limit risk and lower volatility.

Fiduciary responsibility
When we take on discretionary management of your portfolio, we are clear about our fiduciary obligation and acknowledge our responsibility in writing.

Comprehensive planning

Helping safeguard multigenerational wealth
Our team’s extensive private wealth background provides an experienced perspective on financial and estate planning strategies. Whether planning your estate or building your legacy, we will work with you and your family members to provide education and strategies for each generation. Through our planning process, we help prioritize your goals, establish your proper asset allocation, manage risk, and assess estate and charitable planning strategies. In that way, you care for future generations and charitable organizations with the least possible tax impact and expense.

A comprehensive plan includes:
- Estate planning strategies
- Liability management
- Retirement income planning
- Insurance
- College funding
- Tax mitigation strategies
- Wealth transfer

A focus on personalized access and service

Working with diverse clients with specific needs, our team sees it as our top responsibility to understand each aspect of your unique and often complicated financial life.

Business owners and entrepreneurs

Grow. Expand. Exit.
From business transition planning to post-liquidity wealth management, we have the experience to help you with your plans for your business. We connect you to an extensive network of professionals and the right investment relationships to provide innovative yet practical solutions.

Senior executives

Manage corporate compensation
As a highly successful executive, wealth management advice becomes an even greater priority for your personal finances. Our Private Wealth Management team can simplify the complexity, identify an appropriate strategy, and ultimately help you enhance and preserve your corporate success, today and for many years to come.

Family Office Solutions

Customized advice with a multigenerational approach exclusively for centimillionaire and billionaire clients who require bespoke and holistic advisory solutions. Their original thought leadership provides keen insight borne from countless conversations with prominent families.

UBS Wealth Way

Wealth from your point of view

An approach that works for your entire financial life
Our framework is designed to help you turn your possibilities into a plan. It starts with questions and a conversation to uncover everything that's important to you—beyond your money and wealth. Then, we organize your financial life in a way that gives you confidence you’ll have what you need—when you need it.

Trends and insights

Planning for the sale of a closely held business

A road map to help facilitate the process

Often, the process of selling a business is unknown to the business owner. This may leave them vulnerable to making significant mistakes. This brochure may serve as a general road map for facilitating the sale of a closely held business.

Learn more

Share it well

Discussing and dividing wealth across generations

Even though high net worth investors have made strides over the last eight years with estate planning, they worry about the financial and familial discord that can accompany wealth transfer.

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Your entire financial life

The O'Brien Group

A collaborative team to guide you

John J. O'Brien

William F. O'Brien, CFP

Katherine Robinson

Thomas W. Fischer

Sullivan Higson

Carol Guidry

John J. O'Brien

William F. O'Brien, CFP

Katherine Robinson

Thomas W. Fischer

Sullivan Higson

Carol Guidry

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Education

Credentials

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A leader in wealth management

Backed by the strength of our parent company, UBS AG

The depth and breadth of UBS

Private Wealth Management

Customized investment management

Comprehensive planning

A focus on personalized access and service

A focus on personalized access and service

Business owners and entrepreneurs

Business owners and entrepreneurs

Senior executives

Senior executives

Family Office Solutions

Family Office Solutions

UBS Wealth Way

Trends and insights

Planning for the sale of a closely held business

Share it well

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