Rise up and face the future with confidence

Get your financial future on track

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With the complexity of today's markets and uncertainty about tomorrow's economy, good financial advice is more important than ever. As a team of dedicated Financial Advisors, we're committed to helping you organize your finances around your short term needs, your longer-term goals and what you envision for generations to come. Our knowledgeable perspective, good judgement and broad experience can help you meet your challenges and seize opportunities.

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Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

  • Chappy Hollis

    Chappy Hollis

    Senior Vice President–Wealth Management

    Financial Advisor

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    • AZ
    • CA
    • CO
    • DE
    • FL
    • GA
    • KY
    • LA
    • MD
    • NC
    • NE
    • NJ
    • NM
    • NY
    • OH
    • PA
    • SC
    • TN
    • TX
    • VA
    • WA

    Institutional Consultant

    Chappy has over 35 years of experience providing wealth management advice to high net worth clients and over 25 years providing consultative services to Religious, Non Profits and Corporate organizations. His areas of focus have centered around defined contribution plans as well as endowments and foundations. Chappy received his B.A. in Political Science in 1980 from the University of the South (Sewanee). He has earned the Certified Investment Management Analyst ® (CIMA®) designation from the Investments and Wealth Institute (formerly Investment Management Consultants Association) and Wharton School of Business. Additionally, he holds the series 31, 7, and 66 securities licenses. Chappy is a strong advocate for the special needs community and has the privilege to be associated with the Real Life Village project in Cleveland TN.

          6100 Tower Circle
          Suite 100
          Franklin, TN 37067
          chappy.hollis@ubs.com
          Chappy Hollis
          6100 Tower Circle,Franklin,TN,37067
        • Aaron Fuller

          Aaron Fuller

          Senior Vice President–Wealth Management

          Financial Advisor

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          • AR
          • AZ
          • CA
          • CO
          • CT
          • DE
          • FL
          • HI
          • ID
          • IN
          • KY
          • LA
          • MS
          • NV
          • NY
          • OH
          • OR
          • PA
          • SD
          • TN
          • TX
          • VA
          • WA
          • WI
          • WY

          Private Wealth Advisor

          Institutional Consultant

          Aaron is an Institutional Consultant at UBS concentrating his efforts in the Foundation and Endowment space. He also holds the title of Private Wealth Advisor where he works with Family Offices throughout the U.S. Aaron holds the CIMA designation through the Investment and Wealth Institute and the Wharton School of Business at the University of Pennsylvania. He obtained a B.S. in Accounting from Emory and Henry College, and earned his M.B.A in Finance from the Whitman School of Management at Syracuse University.

          Outside of the office, Aaron loves spending time with his family on their cattle farm in Virginia. He is also a guitar enthusiast and music aficionado. 

          • Forbes Best-in-State Wealth Advisors, 2025The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.

              3102 West End Avenue
              Suite 500
              Nashville, TN 37203
              aaron.fuller@ubs.com
              Aaron Fuller
              3102 West End Avenue,Nashville,TN,37203
            • Caleb Hollis

              Caleb Hollis

              Financial Advisor

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              • AZ
              • CA
              • CO
              • DE
              • FL
              • GA
              • KY
              • LA
              • MD
              • NC
              • NY
              • OH
              • PA
              • SC
              • TN
              • TX
              • VA
              • WA

              Caleb is a dedicated financial advisor with a passion for empowering individuals and families to achieve their financial goals. With 9 years of experience in the industry at 30 years old, he holds a Series 7, Series 66, and life and health certifications, demonstrating his commitment to providing comprehensive financial guidance. Currently pursuing further education online, Caleb believes in lifelong learning and strives to stay at the forefront of the financial industry.

              As the oldest of five siblings, two of whom have special needs, Caleb has developed a profound empathy for the special needs community. This personal experience drives his desire to make a positive impact in the lives of others, especially those facing unique challenges. 

              Caleb’s competitive spirit, cultivated through years of playing sports—including a year at the collegiate level—translates into his professional life, where he approaches each client relationship with determination and enthusiasm. He works alongside his father on their advisory and consulting team, cherishing the opportunity to learn from him while contributing to the family legacy in financial services.

              With a genuine heart for service and a commitment to excellence, Caleb is dedicated to helping his clients navigate the complexities of financial planning, ensuring a brighter future for them and their loved ones.

                    6100 Tower Circle
                    Suite 100
                    Franklin, TN 37067
                    caleb.hollis@ubs.com
                    Caleb Hollis
                    6100 Tower Circle,Franklin,TN,37067
                  • William Rotert

                    William Rotert

                    Authorized Officer

                    Senior Client Associate

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                    • AK
                    • AL
                    • AZ
                    • CA
                    • CO
                    • DE
                    • FL
                    • GA
                    • LA
                    • MD
                    • NC
                    • NE
                    • NJ
                    • NM
                    • NY
                    • OH
                    • OR
                    • PA
                    • SC
                    • TN
                    • TX
                    • VA
                    • WA

                    Will began his career in financial services at UBS in 2014 as an Analyst in the Private Bank, before joining the Hollis Advisory & Consulting Group in 2018. A graduate of The University of Alabama, he holds Series 7 and 66 licenses and achieved a CERTIFIED FINANCIAL PLANNER™ designation in 2021. Will is passionate about building long-term client relationships through exceptional service and committed to helping clients achieve their unique goals by delivering tailored financial solutions.

                    Born and raised in Nashville, Will continues to call the city home with his wife, Storey. In his free time, he enjoys golfing, fly fishing, hunting, playing pickleball, and cheering on the Tennessee Titans and Alabama Athletics.

                        • CERTIFIED FINANCIAL PLANNER®
                        6100 Tower Circle
                        Suite 100
                        Franklin, TN 37067
                        william.rotert@ubs.com
                        William Rotert
                        6100 Tower Circle,Franklin,TN,37067
                      • Barbara Grimes

                        Barbara Grimes

                        Authorized Officer

                        Wealth Management Associate

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                        • AL
                        • CA
                        • CO
                        • FL
                        • GA
                        • IL
                        • IN
                        • KY
                        • MI
                        • MO
                        • MS
                        • NC
                        • SC
                        • TN
                        • TX
                        • VA

                        Authorized Officer

                        Wealth Management Associate

                        Barbara is originally from Indiana, but upon receiving a full music scholarship, moved to Memphis where she graduated from Memphis State University.  Her initial position in the financial industry was as a retirement specialist at J.C. Bradford's home office in Nashville, Tennessee.  After initially focusing on plan administration for corporate qualified retirement plans, Barbara eventually moved to marketing retirement plans to financial advisors.  After four years, she left the home office for a position in a branch office.  It was here that she discovered her true passion was to work directly with clients, becoming more involved on a personal level and to assist them in every aspect of their financial life.  

                        Barbara is licensed with series 7, 63, 65, as well as the Certified Retirement Planning Counselor designation.  She also spent 16 years as a coach for others in her position and was one among the first group at UBS to earn the designation of Wealth Management Associate; all in an attempt to better serve clients.  After 12 years with J.C. Bradford & Co and a 10 year period with Merrill Lynch, she moved to UBS Financial Services in 2008. 

                        When not in the office, Barbara and her husband, Scott enjoy spending time with their family which includes their dog, Gracey; older son, daughter-in-law and grandson: Zach, KristyAnn and Greyson; younger son, daughter-in-law and granddaughter: Austin, Mandy and Waverly.  Barbara and Scott are actively involved in their church.  She also enjoys cooking; baking and many different craft projects.

                              6100 Tower Circle
                              Suite 100
                              Franklin, TN 37067
                              b.grimes@ubs.com
                              Barbara Grimes
                              6100 Tower Circle,Franklin,TN,37067

                            Defining your priorities. Pursuing what matters.

                            Our experience and structured planning process drives a comprehensive financial plan and customized investment strategies. Depending on where you are in your life and the priorities that matter most, our planning conversations may focus on liquidity management, your cash flow needs, asset replacement solutions such as insurance, estate planning strategies, or tax and legal structures such as trusts and philanthropic vehicles.

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                            A leading global wealth manager

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                            The good news is, you’re succeeding

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                            Tariffs, volatility and your portfolio

                            Are you ready?

                            In the first 100 days of a second Trump administration, policy uncertainty continues to dominate. Do you have questions about the impact of tariffs, inflation and geopolitical developments on your investment strategy?

                            We’re here to help you make sense of it all and move forward with confidence. Make sure your portfolio is prepared for ongoing market volatility.

                            A leader in wealth management

                            Backed by the strength of our parent company, UBS AG

                            $6 trn

                            UBS Group invested assets
                            As of 12/31/2024

                            51 countries

                            Our global footprint

                            Global leader

                            UBS is a leading and truly global wealth manager

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