Experience

Makes all the difference

James Herring

Managing Director–Wealth Management

Financial Advisor

James Herring joins UBS Private Wealth Management from Goldman Sachs where James worked as a Managing Director since 1989. He brings over 35 years of experience working with ultra-high-net-worth executives, non-profits, and family offices. During his career, James has served as a Goldman Sachs Private Wealth Management Top Advisor, Member of the Advisors Council, a Regional Manager for the Southeast from 1996-2000 and named Co-Head of the Family Investment Office (2006-2010), a multifamily office business that he developed and launched in New York City. Prior to joining the Goldman Sachs, James served as an officer in the United States Army Reserve for nine years. James earned a BA and MBA from Vanderbilt University. He is a former president of the Owen Graduate School Alumni Board, a member of the Economic Club of New York, and is active as a board member and fundraiser for his church and several nonprofits.

Registered States:
  • AK
  • AL
  • AR
  • AZ
  • CA
  • CO
  • CT
  • DC
  • DE
  • FL
  • GA
  • HI
  • IA
  • ID
  • IL
  • IN
  • KS
  • KY
  • LA
  • MA
  • MD
  • ME
  • MI
  • MN
  • MO
  • MS
  • MT
  • NC
  • ND
  • NE
  • NH
  • NJ
  • NM
  • NV
  • NY
  • OH
  • OK
  • OR
  • PA
  • PR
  • RI
  • SC
  • SD
  • TN
  • TX
  • UT
  • VA
  • VI
  • VT
  • WA
  • WI
  • WV
  • WY
299 Park Avenue
New York, NY 10017

Email Me

james.herring@ubs.com
James Herring
299 Park Avenue,New York,NY,10017

John Gaffney

Vice President–Wealth Management

Financial Advisor

John Gaffney has spent five years focusing on holistic wealth management solutions for family offices and private wealth clients. He previously worked at Goldman Sachs. John earned his BA from Vanderbilt University and worked in Management Consulting and Strategy before returning to Vanderbilt University's Owen School of Management for his MBA. He is a leader and fundraiser for The Leukemia & Lymphoma Society and active member of the Owen Graduate School alumni association.

Registered States:
  • AK
  • AL
  • AR
  • AZ
  • CA
  • CO
  • CT
  • DC
  • DE
  • FL
  • GA
  • HI
  • IA
  • ID
  • IL
  • IN
  • KS
  • KY
  • LA
  • MA
  • MD
  • ME
  • MI
  • MN
  • MO
  • MS
  • MT
  • NC
  • ND
  • NE
  • NH
  • NJ
  • NM
  • NV
  • NY
  • OH
  • OK
  • OR
  • PA
  • PR
  • RI
  • SC
  • SD
  • TN
  • TX
  • UT
  • VA
  • VI
  • VT
  • WA
  • WI
  • WV
  • WY
299 Park Avenue
New York, NY 10017

Email Me

james.herring@ubs.com,john.gaffney@ubs.com
John Gaffney
299 Park Avenue,New York,NY,10017

Max Hoffman, CFA, CFP

Senior Wealth Strategy Associate

Max has over 7 years of experience providing holistic wealth management and investment advice to private wealth clients and family offices. Max earned his BS from the University of South Carolina and is a CFA charterholder as well as a CERTIFIED FINANCIAL PLANNER®.

Registered States:
  • AK
  • AL
  • AR
  • AZ
  • CA
  • CO
  • CT
  • DC
  • DE
  • FL
  • GA
  • HI
  • IA
  • ID
  • IL
  • IN
  • KS
  • KY
  • LA
  • MA
  • MD
  • ME
  • MI
  • MN
  • MO
  • MS
  • MT
  • NC
  • ND
  • NE
  • NH
  • NJ
  • NM
  • NV
  • NY
  • OH
  • OK
  • OR
  • PA
  • PR
  • RI
  • SC
  • SD
  • TN
  • TX
  • UT
  • VA
  • VI
  • VT
  • WA
  • WI
  • WV
  • WY

Credentials

  • CERTIFIED FINANCIAL PLANNER®
  • Chartered Financial Analyst®
1285 Avenue Of The Americas
New York, NY 10019

Email Me

max.hoffman@ubs.com
Max Hoffman, CFA, CFP
1285 Avenue Of The Americas,New York,NY,10019

Reeya Shah

Senior Wealth Strategy Associate

Reeya began her Private Wealth Management career through an internship at Goldman Sachs in 2021 before joining UBS Private Wealth Management in 2023. She graduated from Drexel University in 2023 and earned her BSBA in Finance & Business Analytics.

Registered States:
  • AK
  • AL
  • AR
  • AZ
  • CA
  • CO
  • CT
  • DC
  • DE
  • FL
  • GA
  • HI
  • IA
  • ID
  • IL
  • IN
  • KS
  • KY
  • LA
  • MA
  • MD
  • ME
  • MI
  • MN
  • MO
  • MS
  • MT
  • NC
  • ND
  • NE
  • NH
  • NJ
  • NM
  • NV
  • NY
  • OH
  • OK
  • OR
  • PA
  • PR
  • RI
  • SC
  • SD
  • TN
  • TX
  • UT
  • VA
  • VI
  • VT
  • WA
  • WI
  • WV
  • WY
299 Park Avenue
New York, NY 10017

Email Me

reeya.shah@ubs.com
Reeya Shah
299 Park Avenue,New York,NY,10017

Charlie Kim

Client Associate

Charlie joined UBS in 2015, after working for JP Morgan Private Bank and Alliance Bernstein, and brings extensive experience in operations, account administration and client service. He earned his B.S. in Finance from the University of Delaware.

Registered States:
  • AL
  • AR
  • AZ
  • CA
  • CO
  • CT
  • DC
  • DE
  • FL
  • GA
  • HI
  • IL
  • KS
  • MA
  • MD
  • MI
  • MN
  • MO
  • NC
  • NH
  • NJ
  • NV
  • NY
  • OH
  • PA
  • RI
  • SC
  • TN
  • TX
  • UT
  • VA
1285 Avenue Of The Americas
New York, NY 10019

Email Me

charlie.kim@ubs.com
Charlie Kim
1285 Avenue Of The Americas,New York,NY,10019

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