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Accessing the sophisticated resources of UBS Private Wealth Management, we deliver a tailored plan that integrates all of your complex investing, planning and financing priorities. No matter what you seek to accomplish with your wealth, our team offers a seasoned perspective and proactive problem solving . We hope to be the one financial resource you'll ever need for trusted financial advice and the right path toward your goals.

Private Wealth Management is a division within UBS Financial Services Inc.

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Your primary source for financial advice

We are here to provide quality strategies customized to your needs. We concentrate on developing long-term relationships through a commitment to quality client service. You can rely on our personalized advice, first-class solutions, and extensive wealth management experience.

  • James Herring New

    James Herring

    Managing Director–Wealth Management

    Financial Advisor

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    James Herring joins UBS Private Wealth Management from Goldman Sachs where James worked as a Managing Director since 1989. He brings over 35 years of experience working with ultra-high-net-worth executives, non-profits, and family offices. During his career, James has served as a Goldman Sachs Private Wealth Management Top Advisor, Member of the Advisors Council, a Regional Manager for the Southeast from 1996-2000 and named Co-Head of the Family Investment Office (2006-2010), a multifamily office business that he developed and launched in New York City. Prior to joining the Goldman Sachs, James served as an officer in the United States Army Reserve for nine years. James earned a BA and MBA from Vanderbilt University. He is a former president of the Owen Graduate School Alumni Board, a member of the Economic Club of New York, and is active as a board member and fundraiser for his church and several nonprofits.

          299 Park Avenue
          New York, NY 10017
          james.herring@ubs.com
          James Herring
          299 Park Avenue,New York,NY,10017
        • John Gaffney New

          John Gaffney

          Vice President–Wealth Management

          Financial Advisor

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          John Gaffney has spent five years focusing on holistic wealth management solutions for family offices and private wealth clients. He previously worked at Goldman Sachs. John earned his BA from Vanderbilt University and worked in Management Consulting and Strategy before returning to Vanderbilt University's Owen School of Management for his MBA. He is a leader and fundraiser for The Leukemia & Lymphoma Society and active member of the Owen Graduate School alumni association.

                299 Park Avenue
                New York, NY 10017
                james.herring@ubs.com,john.gaffney@ubs.com
                John Gaffney
                299 Park Avenue,New York,NY,10017
              • Max Hoffman New

                Max Hoffman, CFA, CFP

                Senior Wealth Strategy Associate

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                Max has over 7 years of experience providing holistic wealth management and investment advice to private wealth clients and family offices. Max earned his BS from the University of South Carolina and is a CFA charterholder as well as a CERTIFIED FINANCIAL PLANNER®.

                    • CERTIFIED FINANCIAL PLANNER®
                    • Chartered Financial Analyst®
                    1285 Avenue Of The Americas
                    New York, NY 10019
                    max.hoffman@ubs.com
                    Max Hoffman, CFA, CFP
                    1285 Avenue Of The Americas,New York,NY,10019
                  • Reeya Shah New

                    Reeya Shah

                    Senior Wealth Strategy Associate

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                    • AK
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                    Reeya began her Private Wealth Management career through an internship at Goldman Sachs in 2021 before joining UBS Private Wealth Management in 2023. She graduated from Drexel University in 2023 and earned her BSBA in Finance & Business Analytics.

                          299 Park Avenue
                          New York, NY 10017
                          reeya.shah@ubs.com
                          Reeya Shah
                          299 Park Avenue,New York,NY,10017
                        • Charlie Kim New

                          Charlie Kim

                          Client Associate

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                          Charlie joined UBS in 2015, after working for JP Morgan Private Bank and Alliance Bernstein, and brings extensive experience in operations, account administration and client service. He earned his B.S. in Finance from the University of Delaware.

                                1285 Avenue Of The Americas
                                New York, NY 10019
                                charlie.kim@ubs.com
                                Charlie Kim
                                1285 Avenue Of The Americas,New York,NY,10019
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                              UBS Year Ahead 2025

                              Roaring 20s: The next stage

                              Our Chief Investment Office (CIO) looks to what awaits investors in the next half of the decade with the 2025 edition of Year Ahead.

                              A dramatic change in US politics, Chinese economic stimulus, ongoing geopolitical developments and falling interest rates are all at play. How should you prepare your portfolio? Let’s talk about how you can move confidently forward in the new year and beyond.

                              Read the report

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