Wealth advice that helps inspire confidence

Our clients know that we put their best interests first at all times. As your financial advocates, we ask the critical questions to learn all about you, your family, priorities and concerns. At the end of the day, we understand that earning your confidence and trust requires integrity, prudence and accessibility.

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Brian C. Cates, CEPA

Senior Vice President–Wealth Management

Brian enjoys assisting his clients with analyzing their financial situation and implementing appropriate wealth management strategies to achieve their goals. What often feels like a daunting task for many investors can become an incredible feeling of accomplishment. Brian's clients are usually seeking the right solutions to fund their children's higher education expenses, fund a lively retirement and protect against potential long term care issues. With over 25 years of financial services industry experience, he understands how to meet his clients' goals through portfolio diversification, risk management and identifying potential wealth management solutions.

Brian entered the financial services industry after earning a Bachelor of Arts degree in Communications from the University of Northern Colorado with a minor in business. He has gained experience in dealing with the extremes of the market that result from recessions, disasters, international conflict, debt crisis and bursting investment bubbles. These are all storms that Brian has successfully weathered with his clients. In his free time, Brian enjoys spending time with his family, fly fishing, shooting sporting clays, and golfing. He currently resides in Centennial with his wife.

Registered States:
  • AR
  • AZ
  • CA
  • CO
  • DC
  • FL
  • GA
  • ID
  • MD
  • ME
  • MI
  • MO
  • NC
  • NJ
  • NV
  • NY
  • OH
  • OR
  • TX
  • VA
  • WY

  • Forbes Best-in-State Wealth Management Teams, 2024, 2025The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.

Eligibility is based on quantitative factors and is not necessarily related to the quality of the investment advice. For more information on third party rating methodologies, please visit ubs.com/us/en/designation-disclosures

Education

  • BA Communications & Minor in Business, University of Northern Colorado

Credentials

  • Certified Exit Planning Advisor

Our advice is comprehensive. We help diverse clients in a broad range of areas, including:

Financial planning
Long-term care planning
Retirement planning
Exit planning
Business succession
Multi-generational families
Business Owners
Entrepreneurs
4600 South Ulster Street
Suite 700
Denver, CO 80237

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Advice for business owners & entrepreneurs

Helping women take charge

Helping women take charge

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Wealth transfer across generations

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Support and resources

Our UBS Optimus Foundation in the US is directly supporting emergency response, relief and reconstruction activities in Texas through our partnerships with World Central Kitchen and Team Rubicon. You can support these organizations and pool funds, together with Optimus, to increase their ability to support communities in Texas. In addition, any client donation to one of our Optimus partners will receive a 10% match from UBS.

Learn how you can get involved and make an impact through the UBS Optimus Foundation.

The UBS Optimus Foundation is a global network of separately organized and regulated, tax-exempt, charitable organizations, founded and managed by UBS, that make grants and other financial contributions to implementing partner organizations aligned with their values and objectives.

A leader in wealth management

Backed by the strength of our parent company, UBS AG

$6 trn

UBS Group invested assets
As of 12/31/2024

Global leader

UBS is a leading and truly global wealth manager

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