Trust. Experience. Confidence.

Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

  • Heather Mount

    Heather R. Mount CFP, CRPS

    Senior Vice President–Wealth Management

    Financial Advisor

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    • AK
    • AL
    • AR
    • AZ
    • CA
    • CO
    • CT
    • DC
    • DE
    • FL
    • GA
    • HI
    • ID
    • IL
    • IN
    • KY
    • LA
    • MA
    • MD
    • MI
    • MO
    • MS
    • MT
    • NC
    • NH
    • NJ
    • NM
    • NV
    • NY
    • OH
    • OK
    • OR
    • PA
    • RI
    • SC
    • TN
    • TX
    • UT
    • VA
    • WA
    • WY

    Heather brings over 17 years of experience guiding high-net-worth individuals, business owners, and institutions toward achieving their financial goals. She began her career with UBS in 2008 as the firm’s Central Florida financial planning specialist, delivering sophisticated, customized strategies to clients across six offices. By 2010, she joined the team, where she took the helm of the team’s comprehensive planning process.

    Heather's credentials as a Certified Financial Planner® and Chartered Retirement Plans Specialist™ enable her to provide holistic advice that spans financial planning, investments, insurance, charitable giving, and retirement strategies. She is lauded for her ability to design highly structured, goal-focused plans that incorporate customized portfolios and meticulous fund allocation analysis. Additionally, Heather's extensive work with retirement plan sponsors and participants showcases her expertise in enhancing both plan design and participant outcomes.

    Heather's commitment extends beyond her professional endeavors. She is a proud graduate of the University of Miami with a B.B.A. in Finance and an active member of various professional and community organizations such as Florida Executive Women, 100 Women Strong, and the Central Florida Estate Planning Council. Her current and past leadership roles include serving as a board member of the Girl Scouts of Citrus Council, a sustaining member of the Junior League of Greater Orlando and participating in Leadership Winter Park Class XXVI and Lifework Leadership. 

    When she's not immersed in her work, Heather dedicates her time to philanthropy, running, and traveling. She resides in Oviedo with her husband and their two sons.

    • Forbes Best-in-State Wealth Advisors, 2025The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
    • Forbes Best-in-State Wealth Management Teams, 2023, 2024, 2025The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
    • Forbes Top Next-Gen (Generation) Wealth Advisors Best-in-State, 2025The Forbes rating is compiled by Shook Research and awarded annually in August based on information from a 12 month period ending in March of the award year.
    • Forbes Top Women Wealth Advisors Best-in-State, 2025The Forbes rating is compiled by Shook Research and awarded annually in February based on information from a 12 month period ending September of the prior year.
    • UBS Wealth Management President’s Council, 2025UBS Financial Services Inc. Councils are a distinction held by UBS Financial Advisors based on criteria including evaluation of compliance with firm rules, standards & policies and revenue. Council membership is not representative of any one client's experience and is not indicative of the advisor’s future performance.

    • University of Miami, Finance
    • CERTIFIED FINANCIAL PLANNER
    • Chartered Retirement Plans Specialist
    Financial planning
    Legacy planning
    Retirement planning
    Institutional consulting
    Retirement Plan consulting
    401(k) plan services
    Women investors
    Professionals
    201 North New York Ave
    Winter Park, FL 32789
    heather.mount@ubs.com
    Heather R. Mount CFP, CRPS
    201 North New York Ave,Winter Park,FL,32789
  • Brian Liden

    Brian Liden, CFP

    Senior Vice President–Wealth Management

    Financial Advisor

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    • AK
    • AL
    • AR
    • AZ
    • CA
    • CO
    • CT
    • DC
    • DE
    • FL
    • GA
    • HI
    • ID
    • IL
    • IN
    • KY
    • LA
    • MA
    • MD
    • MI
    • MO
    • MS
    • MT
    • NC
    • NH
    • NJ
    • NM
    • NV
    • NY
    • OH
    • OK
    • OR
    • PA
    • RI
    • SC
    • TN
    • TX
    • UT
    • VA
    • WA
    • WY

    Brian entered the financial services industry in 1999 and has built a career spanning wealth management, leadership, and investment strategy.  Over more than two decades, he has held a variety of roles; as a Wealth Management Advisor, Branch Manager and Complex Sales Manager.  This has given him a broad perspective, deep insights, and valuable connections across the industry.

    As a Senior Vice President and Director of Wealth Management at UBS, Brian works closely with a select number of successful families, business owners, and executives. He provides a highly customized approach to financial planning that integrates investment management, estate and legacy planning, and tax-efficient strategies. Brian’s ability to advise wealth creators, their children, and grandchildren, always adapting to each generation’s distinct needs and priorities, gives families confidence in his enduring commitment to their long-term success.

    Earlier in his career, Brian was involved in the investment banking process for a local banking software firm, gaining firsthand experience with corporate transitions including IPOs, public-to-private conversions, and private equity acquisitions. This foundation has given him a deep understanding of liquidity events and strategic financial planning for business owners and entrepreneurs.

    When constructing portfolios, Brian draws on extensive experience in alternative investments, concentrated equity management, risk and volatility strategies, and succession planning. His technical expertise, coupled with strong industry relationships, enables him to bring sophisticated, practical solutions to both clients and colleagues.

    Raised in Orlando, Brian earned his Bachelor of Science from the Ginn College of Engineering from Auburn University and an MBA from Embry-Riddle Aeronautical University while serving as an officer in the U.S. Army’s 11th Armored Cavalry Regiment. His military experience, balancing long-term strategy with immediate decision-making, continues to influence his disciplined approach to wealth management.

    A Certified Financial Planner™, Brian provides clients with written, comprehensive financial plans designed to support every stage of life. He is actively involved various community initiatives, particularly focusing on education and veteran support.

    Brian and his wife, Katie, live in Lake Mary, Florida. Their two children are students at the University of Florida.

    • Forbes Best-in-State Wealth Management Teams, 2023, 2024, 2025The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.

    • Auburn University, Engineering
    • Embry Riddle, MBA
    • Wealth Advisor
    • Portfolio Manager
    • CERTIFIED FINANCIAL PLANNER
    Banking
    Lending services
    Financial planning
    Education planning
    Legacy planning
    Retirement planning
    Custom portfolios
    Asset allocation
    201 North New York Ave
    Winter Park, FL 32789
    brian.liden@ubs.com
    Brian Liden, CFP
    201 North New York Ave,Winter Park,FL,32789
  • Mitch Schrenk

    Mitch Schrenk III, CFP®, CIMA®, CRPS®

    Senior Vice President–Wealth Management

    Financial Advisor

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    • AL
    • AR
    • AZ
    • CA
    • CO
    • FL
    • GA
    • ID
    • IL
    • IN
    • KY
    • MD
    • MI
    • MO
    • NC
    • NJ
    • NM
    • NY
    • OH
    • PA
    • SC
    • TN
    • TX
    • UT
    • VA
    • WA
    • WY

    Mitch has been a Financial Advisor since 1983. He obtained his Certified Financial Planner™(CFP®) designation in 1987 and earned the Certified Investment Management Analyst (CIMA®) designation through the Wharton School of Business in 2005. In 2007, Mitch obtained the Chartered Retirement Plans Specialist (CRPS®) designation, which provides the expertise needed to implement, evaluate and monitor corporate retirement plans. In 2010, Mitch completed coursework to receive his Portfolio Manager title through UBS’s Portfolio Management Program.

    Mitch works with individual and institutional accounts by providing consulting and investment advice. His commitment to this ever-changing industry leads him to complete advanced coursework each year above what is required to maintain his designations. He especially enjoys the opportunity to work with private clients and their families over many years.  

    Mitch grew up in Perry, Florida, and attended the University of Florida, graduating with a B.S. in Chemistry. He has been married to his high school sweetheart, Rhonda, for 42 years. They have been blessed with three children, now married, and seven grandchildren.

    • Forbes Best-in-State Wealth Management Teams, 2023, 2024, 2025The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.

    • University of Florida, Chemistry
    • CERTIFIED FINANCIAL PLANNER
    • Chartered Retirement Planning Counselor
    • Senior Portfolio Manager
    • Wealth Advisor
    Structured products
    Institutional consulting
    Retirement Plan consulting
    401(k) plan services
    Professionals
    Corporate executives
    201 North New York Ave
    Winter Park, FL 32789
    mitch.schrenk@ubs.com
    Mitch Schrenk III, CFP®, CIMA®, CRPS®
    201 North New York Ave,Winter Park,FL,32789
  • James Smalley

    James Smalley

    Senior Vice President–Wealth Management

    Financial Advisor

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    • CO
    • FL
    • GA
    • IL
    • NC
    • NJ
    • NY
    • OH
    • PA
    • SC
    • TN
    • TX
    • VT
    • WA
    • WY

    Jim's career began in 1980 and he has just entered his 40th year as a Registered Investment Advisor. He is currently a Senior Vice President- Wealth Management in our Winter Park office.

    Jim has worked with two of his new partners Mitch Schrenk and Ed LeMasters off and on again since he first met Mitch in 1983. He became the youngest managing branch manager for privately held Drexel Burnham Lambert in 1985, and successfully recruited Mitch and Ed to work there in the 1980s.

    Jim has been actively managing both equity, fixed income and alternative investments for clients in the accumulation phase, retirement income, and wealth transfer phases of their lives. He believes deeply that investing is a process not an event. As a keen observer and follower of The Federal Reserve Monetary Policy, he helps our clients manage their assets through rising and falling interest rate environments.

    Jim was born and raised in Fort Lauderdale, Florida. He later attended Florida State University and was a Member of the National Board of Directors for Seminole Boosters for 6 years. He and his wife Martha reside in Orlando and together have five grown children, three married, and eight grandchildren. Traveling, racquetball, and family time are how they spend their leisure time.

      • Florida State University
        Investing
        Custom portfolios
        Alternative investments
        Multi-generational families
        Professionals
        201 North New York Ave
        Winter Park, FL 32789
        james.f.smalley@ubs.com
        James Smalley
        201 North New York Ave,Winter Park,FL,32789
      • Margaret Martinez

        Margaret Martinez

        Authorized Officer

        Client Associate

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        • FL

        Maggie joined UBS in 2005 and has over 25 years of industry experience.  She has a FINRA Series 7 securities license.  Maggie provides administrative support to the Branch Manager and Management Team.  Assist clients with accounts services, capabilities, preparation of reports and other materials for client meetings.

        Maggie and her husband Robert have been married for 27 years, they have a daughter and two dogs.   She enjoys gardening, flea markets and DIY projects.   

              201 North New York Ave
              Winter Park, FL 32789
              maggie.martinez@ubs.com
              Margaret Martinez
              201 North New York Ave,Winter Park,FL,32789
            • Stephanie Piraino

              Stephanie Piraino

              Registered Client Associate

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                Stephanie brings a robust foundation in client service and operations, honed over 15 years of industry experience. Originally hailing from Long Island, New York, she is an alumna of Elon University and made the sunny move to Florida to dive into her career in wealth management.

                Stephanie is a exceptional partner when it comes to supporting both clients and advisors, especially in navigating the intricate world of operational and service needs. You will see her in action frequently, as she will be our go-to for scheduling, coordinating money movements, and addressing any questions that come her way. Her gift for building meaningful relationships and her warm, reliable presence make her a perfect match for our team.

                What sets Stephanie apart is her unwavering commitment to delivering an exceptional client experience. She approaches every interaction with a solutions-oriented mindset and a genuine care for our clients. 

                Outside the office, Stephanie enjoys quality time with her husband and their beautiful twin daughters. She is actively involved in her church community and has a passion for documentary series.

                      201 North New York Ave
                      Winter Park, FL 32789
                      stephanie.piraino@ubs.com
                      Stephanie Piraino
                      201 North New York Ave,Winter Park,FL,32789
                    • Carlos Nogues

                      Associate Director

                      Regional Sales Director

                      Years of investment industry experience: 9
                      Education: Florida International University (US), BBA

                      Carlos is Regional Sales Director covering the UBS International Channel for UBS Asset Management. He is responsible for representing and delivering the full range of Equity. Fixed Income, and Alternatives products and our International Financial Advisors and clients at Wealth Management. 

                      Carlos joined UBS Asset Management in 2016 as a Trade Specialist, supporting our Separately Managed Accounts Platform, before moving to the GWM Client Coverage Sales Team as a Product Specialist.

                      Carlos attended Florida International University where he graduated with a degree in Business Administration and obtained the CFA Charter in 2019.
                    • Charles Redding

                      Executive Director

                      Structured Solutions Consultant

                      Chuck is responsible for educating Financial Advisors on the benefits and risk considerations associated with incorporating Structured Investments into client portfolios.  He assists advisors in delivering best in class solutions from our market-leading Open Architecture platform, including implementation of portfolio and tactical strategies based on WM Research and the current market environment. 

                      Professional History

                      Chuck joined UBS in 2003 and has held roles in both the Investment Bank and Wealth Management divisions. Prior to his current role he worked in the Investment Bank's Fixed Income division specializing in Structured Product development and marketing. He has over 30 years of financial services experience advising high net worth clients.

                      Prior to UBS:

                      1991-2003 Merrill Lynch – Fixed Income, Equities, Structured Products

                      Education

                      Chuck holds a B.A. in Economics and Finance from Wilkes University

                      Licenses and Certifications

                      FINRA Series 7, 24, 63 and 65

                    Defining your priorities. Pursuing what matters.

                    Our experience and structured planning process drives a comprehensive financial plan and customized investment strategies. Depending on where you are in your life and the priorities that matter most, our planning conversations may focus on liquidity management, your cash flow needs, asset replacement solutions such as insurance, estate planning strategies, or tax and legal structures such as trusts and philanthropic vehicles.

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                    A plan to simplify your financial life

                    14.8%

                    CET1 capital ratio
                    UBS is one of the world’s best-capitalized banks

                    UBS Company Reporting as of 10/29/2025

                    Financial strength

                    Driving confidence.
                    A-  Standard & Poor’s
                    A  Fitch
                    A3
                      Moody’s


                    UBS AG, long-term senior secured debt rating. As of 03/31/2024

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