Trust, Experience, & Confidence with Global Insight.

$2+ Billion

Assets under management

As of 10/09/2025

6 person

seasoned team

$15m-$350m

Business exits, ranging from
$15m - $1bn


World Way Team pursues your goals together

Our mission is to provide quality strategies customized to your needs. World Way Wealth Management Group, a team name attributed to LAX airport speaks to the global diversity of our 3 FA, 6-person team fluent in 7 languages with focus on advising high net worth individuals, founders, start-ups, and corporate executives. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

  • Salma Zahr headshot

    Salma Zahr

    Executive Director

    Financial Advisor

    • image
    • image
    • image
    • AL
    • AZ
    • CA
    • CO
    • CT
    • DC
    • DE
    • FL
    • GA
    • HI
    • ID
    • IL
    • IN
    • KS
    • KY
    • LA
    • MA
    • MD
    • ME
    • MI
    • MN
    • MO
    • NC
    • NH
    • NJ
    • NM
    • NV
    • NY
    • OH
    • OR
    • PA
    • RI
    • SC
    • SD
    • TN
    • TX
    • UT
    • VA
    • VI
    • VT
    • WA
    • WY

    Salma Zahr is a Financial Advisor on World Way Wealth Management Group, a team name attributed to LAX airport that speaks to the global diversity of our 11-person team fluent in 10 languages and manages ~2+ billion in assets focused on advising high net worth individuals, founders, start-ups, and corporate executives.  Previously, Salma served as the Market Director for 4 years where she was responsible for $7.2 billion assets under management in the UBS Wealth Management presences in Pasadena and DTLA. Prior to moving to LA, Salma was the Senior Portfolio Strategist for UBS San Francisco Private Wealth Management, where she collaborated with advisors on customized portfolio construction leveraging the global family offices resources of the firm. Salma brings to the firm 20 years of investment, strategy and sales experience in financial services at UBS, McKinsey & Co, Goldman Sachs, and Credit Suisse. 

    Salma began her career at UBS as an Analyst in the Graduate Training Program, rotating through multiple business units.  She then pursued her MBA in Finance at The Wharton School and completed a Private Wealth Associate internship at Goldman Sachs.  Recruited abroad as a strategy management consultant for McKinsey & Company, Salma advised C-level executives in the financial industry on developing value proposition strategies for private client product development.  Salma returned to the wealth management at Credit Suisse as UHNW Investment Strategist linking synergies between Dubai and Zurich.

    Salma holds the Series 7, 66, 9 and 10 registrations. Salma lives with her 8-year old daughter in Pasadena. When not busy between with daughter’s horseback riding, piano, soccer or dance, Salma enjoys playing volleyball, international cuisine, coaching AYSO soccer and real estate development.

      • The Wharton School, University of Pennsylvania, MBA in Finance: 2011 - 2013
      • Carnegie Mellon University, Bachelor of Science in Computational Economics
        Cash management
        Philanthropy
        Exit planning
        Alternative investments
        Executive compensation
        Entrepreneurs
        Estate planning strategies
        Family Offices
        251 South Lake Avenue
        10th Floor
        Pasadena, CA 91101
        salma.zahr@ubs.com
        Salma Zahr
        251 South Lake Avenue,Pasadena,CA,91101
      • Bhadresh Shah headshot

        Bhadresh J. Shah

        Managing Director–Wealth Management

        Private Wealth Advisor

        • image
        • image
        • image
        • AL
        • AZ
        • CA
        • CO
        • CT
        • DE
        • FL
        • GA
        • HI
        • ID
        • IL
        • IN
        • KS
        • KY
        • LA
        • MA
        • MD
        • ME
        • MI
        • MN
        • MO
        • NC
        • NH
        • NJ
        • NM
        • NV
        • NY
        • OH
        • OR
        • PA
        • RI
        • SC
        • SD
        • TN
        • TX
        • UT
        • VA
        • VI
        • VT
        • WA
        • WY

        Bhadresh Shah is Private Wealth Advisor and Senior Portfolio Manager within the UBS Private Wealth Management Group. He has more than 30 years of financial services experience and continues to help a select group of clients. His professional practice can be summed up as "Organize, Manage and Grow wealth for clients”.

        Bhadresh has dedicated focus on needs of entrepreneurs, business owners, corporate executives and their families. He has particular depth of experience with strategic wealth management, portfolio management and concentrated stock management.

        Passionate about giving back to the community, Bhadresh is actively involved with the nonprofit organization MagicBus, which is dedicated to help India’s poorest communities taking on the journey of children and young people from childhood to livelihood. Bhadresh lives in California with his wife. Their adult children reside on the east coast and are pursuing their own journeys.

          • India, Bachelor Degree in Mathematics
          • India, Master’s Degree in Business Administration
          • University of Alabama, Master’s Degree in Finance
          • Private Wealth Advisor
          • Senior Portfolio Manager
          • Certified Exit Planning Advisor
          • Certified Investment Management Consultant
          Exit planning
          Custom portfolios
          Alternative investments
          Multi-generational families
          Business owners
          Entrepreneurs
          Hedge Fund managers
          Investing
          251 South Lake Avenue
          10th Floor
          Pasadena, CA 91101
          bhadresh.shah@ubs.com
          Bhadresh J. Shah
          251 South Lake Avenue,Pasadena,CA,91101
        • Azad Headshot

          Cameron Azad

          Senior Vice President–Wealth Management

          Financial Advisor

          • image
          • image
          • image
          • AL
          • AZ
          • CA
          • CO
          • CT
          • DE
          • FL
          • GA
          • HI
          • ID
          • IL
          • IN
          • KS
          • KY
          • LA
          • MA
          • MD
          • ME
          • MI
          • MN
          • MO
          • NC
          • NH
          • NJ
          • NM
          • NV
          • NY
          • OH
          • OR
          • PA
          • RI
          • SC
          • SD
          • TN
          • TX
          • UT
          • VA
          • VI
          • VT
          • WA
          • WY

          Cameron Azad is a financial advisor within the UBS Wealth Management Group. He has more than 40 years of financial services experience and helps a select group of families and wealthy individuals manage all aspects of their finances: from equity and fixed income investments, to alternative, private, and tax-related investments.

          Cameron was part of a select group of individuals within UBS serving as a Prime Broker, with extensive experience in institutional sales and trading. As part of his duties, he serviced public and private pension funds, hedge funds, and other institutional investors, along with individual clients. Cameron is a FINRA-Registered General Securities Representative and also holds national futures, commodities, life insurance, and variable annuity licenses. Cameron gives back to his profession through his continuing service as a National Futures Association Arbitrator. As an arbitrator, he’s a part of a three-member panel, hearing and adjudicating financial disputes between clients and member firms. He feels this also gives him deeper insight into client needs.

          Outside of financial services, Cameron is an avid and well-known underwater and terrestrial nature photographer, having won and placed in national and international photography contests. His photographs have hung in national museums, and have graced the covers and pages of nature magazines. He travels extensively to remote locations in search of new and interesting subjects. His wife is retired partner of a large international law firm, and their adult children are enmeshed in their own successful professions in the San Francisco Bay area.

            • University of California Santa Cruz, Bachelor’s Degree in Economics
            • University of California Santa Cruz, Bachelor’s Degree in Mathematics
              Cash management
              Securities-backed lending
              Retirement planning
              Investing
              Custom portfolios
              Asset allocation
              Alternative investments
              Entrepreneurs
              251 South Lake Avenue
              10th Floor
              Pasadena, CA 91101
              cameron.azad@ubs.com
              Cameron Azad
              251 South Lake Avenue,Pasadena,CA,91101
            • Yasmeen

              Yasmeen Issa

              Client Associate

              • image
              • image

                Yasmeen Issa is currently a client associate for the World Way Wealth Management group at UBS, working closely with the esteemed financial advisor, Salma Zahr. Having joined the team in May 2025, Yasmeen has been responsible for prospective and client marketing as well as supporting client accounts through operational tasks.

                Yasmeen graduated in May 2024 with a B.A. in Marketing from the McCombs School of Business at the University of Texas at Austin. Prior to joining UBS, she worked at a luxury brand company in the marketing department as a full-time intern before she was promoted to being an official member of the marketing team.

                      251 South Lake Avenue
                      10th Floor
                      Pasadena, CA 91101
                      yasmeen.issa@ubs.com
                      Yasmeen Issa
                      251 South Lake Avenue,Pasadena,CA,91101
                    • Rebecca Park

                      Rebecca Park

                      Team Administrator

                      • image
                      • image
                      • AZ
                      • CA
                      • FL
                      • MI
                      • NJ
                      • NV
                      • NY
                      • PA
                      • TX
                      • VA
                      • WY

                            251 South Lake Avenue
                            10th Floor
                            Pasadena, CA 91101
                            rebecca.park@ubs.com
                            Rebecca Park
                            251 South Lake Avenue,Pasadena,CA,91101
                          • Robert Blethen

                            Robert Blethen

                            Registered Client Associate

                            • image
                            • image
                            • AZ
                            • CA
                            • FL
                            • MI
                            • NJ
                            • NM
                            • NY
                            • PA
                            • TX
                            • VA
                            • WY

                                  251 South Lake Avenue
                                  10th Floor
                                  Pasadena, CA 91101
                                  robert.blethenii@ubs.com
                                  Robert Blethen
                                  251 South Lake Avenue,Pasadena,CA,91101
                                • David Rosenthal

                                  Executive Director

                                  Wealth Planning Strategist – Wealth Planning & Trust Consulting Team

                                  David is a Wealth Planning Strategist in our San Francisco and Pacific Northwest markets. In this capacity, David is responsible for providing Financial Advisors and their high-net-worth clients with unbiased, product neutral, advanced planning strategies, design and implementation. As an advanced financial planner, he provides expertise in the following areas:
                                  − Estate and multi-generational planning
                                  − Retirement income and cash flow analysis
                                  − Business continuity and succession planning
                                  − Retirement plans and employee benefits
                                  − Risk and liability management planning
                                  − Charitable giving strategies
                                  − Executive compensation and benefit strategies
                                  − Special Needs & Disability Planning

                                  Professional History
                                  Prior to joining UBS in 2006, David's 35 years in the financial services industry include tenures at Mellon Bank, Wachovia Securities and Merrill Lynch.

                                  Education
                                  David holds a B.A in Psychology from Duquesne University and a J.D. from Taft University School of Law. He has also completed the Applied Behavioral Finance certificate program through the Investments & Wealth Institute and is a member of the Academy of Special Needs Planners & the San Francisco Estate Planning Council.

                                  Designations Held
                                  Accredited Estate Planner (AEP®)
                                  Certified Financial Planner (CFP®)
                                  Certified Private Wealth Advisor (CPWA®)
                                  Chartered Life Underwriter (CLU®)
                                  Chartered Financial Consultant (ChFC®)
                                  Chartered Advisor in Philanthropy (CAP®)
                                  Chartered Special Needs Consultant (ChSNC®)
                                  Chartered Retirement Planning Counselor (CRPC®)
                                  Chartered Retirement Plans Specialist (CRPS®)
                                  Certified Investment Management Analyst (CIMA®)
                                  Certified Investment Management Consultant (CIMC®)
                                  Certified Exit Planning Advisor (CEPA®)

                                World Way Team leverages strategic thinking

                                Understanding your life, your wealth and what you want to accomplish is at the core of our practice. We'll discuss your goals, the people who are most important in your life and your vision for the future. Then we'll help you organize your financial life into three strategies: Liquidity—to help provide cash flow for short-term expenses, Longevity—for longer-term needs and Legacy—for needs that go beyond your own.

                                Timeframes may vary. Strategies are subject to individual client goals, objectives and suitability. This approach is not a promise or guarantee that wealth, or any financial results, can or will be achieved.

                                Chess board

                                World Way Team utilizes the deep resources of UBS

                                By seeing the big picture, we provide access to the global platforms and the financial and intellectual strengths of UBS’s experts in Wealth Management, Asset Management and our Private and Investment Banks.

                                Three generations in apple orchard

                                Turn possibilities into a plan

                                House View Monthly

                                Mountain climbers on peak at sunrise

                                A leading global wealth manager

                                A leader in wealth management

                                Backed by the strength of our parent company, UBS AG

                                $6 trn

                                UBS Group invested assets
                                As of 12/31/2024

                                #1

                                for High Net-Worth clients

                                Euromoney Private Banking and Wealth Management Survey (peer review), 2015-2022

                                14.8%

                                CET1 capital ratio
                                UBS is one of the world’s best-capitalized banks

                                UBS Company Reporting as of 03/31/2024

                                Insights

                                This website uses cookies to make sure you get the best experience on our website. You can find more information under the Privacy Statement. You are free to change your cookies' settings in the privacy settings.

                                Go to privacy settings