Trust, Experience, & Confidence with Global Insight.

$2+ Billion

Assets under management

As of 10/09/2025

6 person

seasoned team

$15m-$350m

Business exits, ranging from
$15m - $1bn


World Way Team pursues your goals together

Our mission is to provide quality strategies customized to your needs. World Way Wealth Management Group, a team name attributed to LAX airport speaks to the global diversity of our 3 FA, 6-person team fluent in 7 languages with focus on advising high net worth individuals, founders, start-ups, and corporate executives. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

  • Salma Zahr headshot

    Salma Zahr

    Executive Director

    Financial Advisor

    • image
    • image
    • image
    • AL
    • AZ
    • CA
    • CO
    • CT
    • DE
    • FL
    • GA
    • ID
    • IL
    • IN
    • KS
    • KY
    • LA
    • MA
    • MD
    • ME
    • MI
    • MN
    • MO
    • NC
    • NH
    • NJ
    • NM
    • NV
    • NY
    • OH
    • OR
    • PA
    • RI
    • SC
    • SD
    • TN
    • TX
    • UT
    • VA
    • VI
    • VT
    • WA
    • WY

    Salma Zahr is a Financial Advisor on World Way Wealth Management Group, a team name attributed to LAX airport that speaks to the global diversity of our 11-person team fluent in 10 languages and focuses on advising high net worth individuals, founders, start-ups, and corporate executives.  Previously, Salma served as the Market Director for 4 years where she was responsible for $7.2 billion assets under management in the UBS Wealth Management presences in Pasadena and DTLA. Prior to moving to LA, Salma was the Senior Portfolio Strategist for UBS San Francisco Private Wealth Management, where she collaborated with advisors on customized portfolio construction leveraging the global family offices resources of the firm. Salma brings to the firm 20 years of investment, strategy and sales experience in financial services at UBS, McKinsey & Co, Goldman Sachs, and Credit Suisse. 

    Salma began her career at UBS as an Analyst in the Graduate Training Program, rotating through multiple business units.  She then pursued her MBA in Finance at The Wharton School and completed a Private Wealth Associate internship at Goldman Sachs.  Recruited abroad as a strategy management consultant for McKinsey & Company, Salma advised C-level executives in the financial industry on developing value proposition strategies for private client product development.  Salma returned to the wealth management at Credit Suisse as UHNW Investment Strategist linking synergies between Dubai and Zurich.

    Salma holds the Series 7, 66, 9 and 10 registrations. Salma lives with her 8-year old daughter in Pasadena. When not busy between with daughter’s horseback riding, piano, soccer or dance, Salma enjoys playing volleyball, international cuisine, coaching AYSO soccer and real estate development.

      • The Wharton School, University of Pennsylvania, MBA in Finance: 2011 - 2013
      • Carnegie Mellon University, Bachelor of Science in Computational Economics
        Cash management
        Philanthropy
        Exit planning
        Alternative investments
        Executive compensation
        Entrepreneurs
        Estate planning strategies
        Family Offices
        251 South Lake Avenue
        10th Floor
        Pasadena, CA 91101
        salma.zahr@ubs.com
        Salma Zahr
        251 South Lake Avenue,Pasadena,CA,91101
      • Bhadresh Shah headshot

        Bhadresh J. Shah

        Managing Director–Wealth Management

        Private Wealth Advisor

        • image
        • image
        • image
        • AL
        • AZ
        • CA
        • CO
        • CT
        • DE
        • FL
        • GA
        • HI
        • ID
        • IL
        • IN
        • KS
        • KY
        • LA
        • MA
        • MD
        • ME
        • MI
        • MN
        • MO
        • NC
        • NH
        • NJ
        • NM
        • NV
        • NY
        • OH
        • OK
        • OR
        • PA
        • RI
        • SC
        • SD
        • TN
        • TX
        • UT
        • VA
        • VI
        • VT
        • WA
        • WY

        Bhadresh Shah is Private Wealth Advisor and Senior Portfolio Manager within the UBS Private Wealth Management Group. He has more than 30 years of financial services experience and continues to help a select group of clients. His professional practice can be summed up as "Organize, Manage and Grow wealth for clients”.

        Bhadresh has dedicated focus on needs of entrepreneurs, business owners, corporate executives and their families. He has particular depth of experience with strategic wealth management, portfolio management and concentrated stock management.

        Passionate about giving back to the community, Bhadresh is actively involved with the nonprofit organization MagicBus, which is dedicated to help India’s poorest communities taking on the journey of children and young people from childhood to livelihood. Bhadresh lives in California with his wife. Their adult children reside on the east coast and are pursuing their own journeys.

        California Insurance License #0720558

        • UBS Wealth Management President’s Council, 2026UBS Financial Services Inc. Councils are a distinction held by UBS Financial Advisors based on criteria including evaluation of compliance with firm rules, standards & policies and revenue. Council membership is not representative of any one client's experience and is not indicative of the advisor’s future performance.

        • India, Bachelor Degree in Mathematics
        • India, Master’s Degree in Business Administration
        • University of Alabama, Master’s Degree in Finance
        • Private Wealth Advisor
        • Senior Portfolio Manager
        • Certified Exit Planning Advisor
        • Certified Investment Management Consultant
        Exit planning
        Custom portfolios
        Alternative investments
        Multi-generational families
        Business owners
        Entrepreneurs
        Hedge Fund managers
        Investing
        251 South Lake Avenue
        10th Floor
        Pasadena, CA 91101
        bhadresh.shah@ubs.com
        Bhadresh J. Shah
        251 South Lake Avenue,Pasadena,CA,91101
      • Azad Headshot

        Cameron Azad

        Senior Vice President–Wealth Management

        Financial Advisor

        • image
        • image
        • image
        • AL
        • AZ
        • CA
        • CO
        • CT
        • DE
        • FL
        • GA
        • HI
        • ID
        • IL
        • IN
        • KS
        • KY
        • LA
        • MA
        • MD
        • ME
        • MI
        • MN
        • MO
        • NC
        • NH
        • NJ
        • NM
        • NV
        • NY
        • OH
        • OK
        • OR
        • PA
        • RI
        • SC
        • SD
        • TN
        • TX
        • UT
        • VA
        • VI
        • VT
        • WA
        • WY

        Cameron Azad is a financial advisor within the UBS Wealth Management Group. He has more than 40 years of financial services experience and helps a select group of families and wealthy individuals manage all aspects of their finances: from equity and fixed income investments, to alternative, private, and tax-related investments.

        Cameron was part of a select group of individuals within UBS serving as a Prime Broker, with extensive experience in institutional sales and trading. As part of his duties, he serviced public and private pension funds, hedge funds, and other institutional investors, along with individual clients. Cameron is a FINRA-Registered General Securities Representative and also holds national futures, commodities, life insurance, and variable annuity licenses. Cameron gives back to his profession through his continuing service as a National Futures Association Arbitrator. As an arbitrator, he’s a part of a three-member panel, hearing and adjudicating financial disputes between clients and member firms. He feels this also gives him deeper insight into client needs.

        Outside of financial services, Cameron is an avid and well-known underwater and terrestrial nature photographer, having won and placed in national and international photography contests. His photographs have hung in national museums, and have graced the covers and pages of nature magazines. He travels extensively to remote locations in search of new and interesting subjects. His wife is retired partner of a large international law firm, and their adult children are enmeshed in their own successful professions in the San Francisco Bay area.

        California Insurance License #0A59792

          • University of California Santa Cruz, Bachelor’s Degree in Economics
          • University of California Santa Cruz, Bachelor’s Degree in Mathematics
            Cash management
            Securities-backed lending
            Retirement planning
            Investing
            Custom portfolios
            Asset allocation
            Alternative investments
            Entrepreneurs
            251 South Lake Avenue
            10th Floor
            Pasadena, CA 91101
            cameron.azad@ubs.com
            Cameron Azad
            251 South Lake Avenue,Pasadena,CA,91101
          • Yasmeen

            Yasmeen Issa

            Client Associate

            • image
            • image

              Yasmeen Issa is currently a client associate for the World Way Wealth Management group at UBS, working closely with the esteemed financial advisor, Salma Zahr. Having joined the team in May 2025, Yasmeen has been responsible for prospective and client marketing as well as supporting client accounts through operational tasks.

              Yasmeen graduated in May 2024 with a B.A. in Marketing from the McCombs School of Business at the University of Texas at Austin. Prior to joining UBS, she worked at a luxury brand company in the marketing department as a full-time intern before she was promoted to being an official member of the marketing team.

                    251 South Lake Avenue
                    10th Floor
                    Pasadena, CA 91101
                    yasmeen.issa@ubs.com
                    Yasmeen Issa
                    251 South Lake Avenue,Pasadena,CA,91101
                  • Rebecca Park

                    Rebecca Park

                    Team Administrator

                    • image
                    • image
                    • AZ
                    • CA
                    • FL
                    • MI
                    • NJ
                    • NV
                    • NY
                    • PA
                    • TX
                    • VA
                    • WY

                          251 South Lake Avenue
                          10th Floor
                          Pasadena, CA 91101
                          rebecca.park@ubs.com
                          Rebecca Park
                          251 South Lake Avenue,Pasadena,CA,91101
                        • Robert Blethen

                          Robert Blethen

                          Wealth Strategy Associate

                          • image
                          • image
                          • AZ
                          • CA
                          • FL
                          • MI
                          • NJ
                          • NM
                          • NY
                          • PA
                          • TX
                          • VA
                          • WY

                          California Insurance License #0K12854

                                251 South Lake Avenue
                                10th Floor
                                Pasadena, CA 91101
                                robert.blethenii@ubs.com
                                Robert Blethen
                                251 South Lake Avenue,Pasadena,CA,91101
                              • David Rosenthal

                                Executive Director

                                Wealth Planning Strategist – Wealth Planning & Trust Consulting Team

                              World Way Team leverages strategic thinking

                              Understanding your life, your wealth and what you want to accomplish is at the core of our practice. We'll discuss your goals, the people who are most important in your life and your vision for the future. Then we'll help you organize your financial life into three strategies: Liquidity—to help provide cash flow for short-term expenses, Longevity—for longer-term needs and Legacy—for needs that go beyond your own.

                              Timeframes may vary. Strategies are subject to individual client goals, objectives and suitability. This approach is not a promise or guarantee that wealth, or any financial results, can or will be achieved.

                              Chess board

                              World Way Team utilizes the deep resources of UBS

                              By seeing the big picture, we provide access to the global platforms and the financial and intellectual strengths of UBS’s experts in Wealth Management, Asset Management and our Private and Investment Banks.

                              Three generations in apple orchard

                              Turn possibilities into a plan

                              House View Monthly

                              Mountain climbers on peak at sunrise

                              A leading global wealth manager

                              A leader in wealth management

                              Backed by the strength of our parent company, UBS AG

                              $7 trn

                              UBS Group invested assets
                              As of 12/31/2025

                              #1

                              for High Net-Worth clients

                              Euromoney Private Banking and Wealth Management Survey (peer review), 2015-2022

                              14.8%

                              CET1 capital ratio
                              UBS is one of the world’s best-capitalized banks

                              UBS Company Reporting as of 10/29/2025

                              Insights

                              This website uses cookies to make sure you get the best experience on our website. You can find more information under the Privacy Statement. You are free to change your cookies' settings in the privacy settings.

                              Go to privacy settings