Experience

Makes all the difference

The Principled Wealth Management Group aims to maximize client returns and mitigate risks. We strive to stay current, proactive with market trends and the latest investment opportunities, ensuring dynamic and informed investment decisions.

At the core of many investment strategies lies the principle of the style box method, which offers a universal and standardized approach to understanding and managing investments. This method categorizes investments based on market capitalization (large-cap, mid-cap, small-cap) and investment style (value, blend, growth) and International investments. While many advisory firms allocate clients' money across these nine categories to limit risk, this approach can be inefficient in certain decades and may hinder potential returns. It often overlooks sector focus, specific investment themes, and fails to account for changes over time.

We believe in a more dynamic approach: sector rotation and adjusting investment activities based on current social, political, economic, and market shifts. Our strategy is to tactically concentrate on where money is currently being made in the market, rather than simply spreading investments across the board. This approach minimizes exposure to underperforming areas while prioritizing risk mitigation through active management.

Sector rotation requires patience and discipline, offering the potential to outperform other investment strategies. Our primary goal is to exceed benchmark performance in up markets and effectively manage portfolios during downturns. With our sector rotation method, your portfolio will be diversified to mitigate risks while capitalizing on current market trends.

We are committed to providing tailored investment solutions that adapt to market conditions and your unique financial goals. Trust the Principled Wealth Management Group to manage your portfolio with the expertise and care you deserve.

John Pavlinec

Senior Vice President–Wealth Management

John Pavlinec is a Senior Vice President of Wealth Management at the UBS Mt. Pleasant Branch in South Carolina. As an asset manager with more than 35 years of experience, John Pavlinec specializes in meticulous risk management and comprehensive portfolio construction encompassing equities, fixed income, options, and hedging strategies.

His work with clients is distinguished by a commitment to applying strategic investment policy concepts and guidelines to establish clear objectives within each clients asset class. This disciplined approach results in structured investments aimed at optimizing returns while mitigating risks.

Central to John’s portfolio investment strategy is the use of index-driven models, expertly designed to reduce costs and minimize the risks associated with actively managed products in order to produce a balanced risk and reward ratio for clients.

John dedicates himself to mentoring armed forces as they transition to the civilian workplace. His involvement extends to numerous local community service organizations, alongside his current role as a member of the Mariner’s Cay Racquet and Yacht Club, SC HOA Board of Directors.

Registered States:
  • AZ
  • CA
  • CO
  • CT
  • FL
  • GA
  • MN
  • NC
  • NH
  • NJ
  • NY
  • PA
  • SC
  • TX
  • VA

Credentials

  • Senior Portfolio Manager
941 Houston Northcutt Boulevard
Suite 100
Mount Pleasant, SC 29464

Email Me

john.w.pavlinec@ubs.com
John Pavlinec
941 Houston Northcutt Boulevard ,Mount Pleasant,SC,29464

Mark Forman

Wealth Strategy Associate

Mark Forman combines 20 years as a tax attorney with over 25 years as a Financial Advisor/investment Associate in a career spanning more than 45 years. He applies his years of business acumen to help manage our client relationships. As a Wealth Strategy Associate he develops, implements, and delivers the financial planning process.

Registered States:
  • CA
  • CT
  • FL
  • GA
  • NC
  • NJ
  • NY
  • PA
  • SC
  • VA
1800 North Military Trail
Suite 300
Boca Raton, FL 33431

Email Me

mark.forman@ubs.com
Mark Forman
1800 North Military Trail,Boca Raton,FL,33431

Karl I. Riner

Senior Vice President–Wealth Management

Registered States:
  • AZ
  • CO
  • CT
  • FL
  • GA
  • KY
  • MO
  • NC
  • NY
  • OH
  • PA
  • SC
  • TX
  • VT
941 Houston Northcutt Blvd
Mount Pleasant, SC 29464

Email Me

karl.riner@ubs.com
Karl I. Riner
941 Houston Northcutt Blvd,Mount Pleasant,SC,29464

Stephanie Bright

Registered Client Associate

As a Registered Client Associate, Stephanie is the teams designated client relationship manager and serves as the direct point of contact for any requests or concerns. She sees that all requests are assigned to the appropriate team member, helps to ensure it is completed in a timely manner, and communicates back to the client when the task is finalized.

 In January 2019, Stephanie began her working career with UBS as an intern for a team in Greenville, SC. Shortly after receiving her degree in Business Administration from Bob Jones University in May 2019, she joined the UBS Greenville, SC team as a full-time team member. During her time with the Greenville team, she learned the role of a Client Associate, gained experience working with ultra-high net worth clients, and acquired the SIE, Series 7, Series 63, and Series 65 securities licenses. After six wonderful years with the Greenville team, Stephanie made the decision to move to Mount Pleasant, SC. She joined the Principled Wealth Management team in February 2025.

Outside of work, Stephanie enjoys exploring her new home city, playing pickleball, and spending time with her family and friends.

Registered States:
  • AL
  • AZ
  • CA
  • DE
  • FL
  • GA
  • IA
  • IL
  • IN
  • KY
  • MA
  • MD
  • NC
  • NJ
  • NM
  • NY
  • PA
  • SC
  • SD
  • TN
  • TX
  • UT
  • VA
  • WI
  • WY
941 Houston Northcutt Blvd
Mount Pleasant, SC 29464

Email Me

stephanie.bright@ubs.com
Stephanie Bright
941 Houston Northcutt Blvd,Mount Pleasant,SC,29464

George William Jilich

Registered Client Associate

George William Jilich has been with UBS since October 2022, and a member of the Principled Wealth Management Group since 2023. He has spent 5 years in the finance industry with his previous experience being in banking. George William was born and raised in Charleston and completed his undergraduate work at the College of Charleston in Computer Information Systems. During his free time, he enjoys reading and relaxing on his porch.

Registered States:
  • FL
  • MA
  • NJ
  • SC
941 Houston Northcutt Blvd
Mount Pleasant, SC 29464

Email Me

george.jilich@ubs.com
George William Jilich
941 Houston Northcutt Blvd,Mount Pleasant,SC,29464

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