Experience

Makes all the difference

At Vista Financial Partners, we take a broad-view approach to the financial lives of our clients. We look at multiple paths, options and tax-efficient solutions for building and preserving generational wealth. We become financial tour guides for our clients navigating to and through retirement, generational wealth transfer, and charitable intentions. It is this broad approach to wealth guidance that has allowed us to serve the investment and wealth management needs of multiple generations of families.

Long Term Investing Requires a Marathon Perspective

It is easy to have a knee-jerk reaction to market volatility or investing fads. Our approach treats the financial goals of our affluent clients with the preparation and endurance necessary of a successful marathon runner, not the short term perspective of a sprinter. Our process includes scenario planning with each client. We discuss a wide variety of situations that could occur during changing economic conditions or personal circumstances and gauging the client's potential reactions. This intense preparation and contingency planning has helped our clients to avoid being derailed by short-term conditions and stay on a long-term track to reaching their goals.

Our Clients Come To US…

Individuals come to us typically through family introductions, as well as through introductions from their CPA, estate planning attorney, or other professionals. Others come to us seeking out a different level of guidance and attention for themselves and their family.

 

Kent Johansson

Senior Vice President–Wealth Management

From an early age, Kent was always interested and fascinated with sports statistics. He turned this passion into a successful 40+ year career in the financial services industry.

At UBS, he and his team provide highly personalized wealth management services to their clients. They focus on financial planning and emphasize asset allocation, with a focus on retirement income planning.

They also help their clients with education funding, charitable giving and estate planning.

Kent earned a bachelor’s degree in Business Administration from Cal Poly-San Luis Obispo. He and his wife live in Alamo and they enjoy snow skiing, traveling  and visiting their two daughters, who both live in Texas.

CA Insurance and Long-Term Care License #0A71106

UBS Insurance Agency Inc. License #0512985

Registered States:
  • AK
  • AZ
  • CA
  • CO
  • CT
  • FL
  • GA
  • HI
  • ID
  • IL
  • IN
  • KS
  • MA
  • MI
  • NM
  • NV
  • NY
  • OH
  • OR
  • SD
  • TX
  • UT
  • WA
  • WY

Education

  • Cal Poly-San Luis Obispo, Bachelor's degree in Business Administration

Credentials

  • Portfolio Manager
  • Wealth Advisor
1255 Treat Blvd
Suite 1000
Walnut Creek, CA 94597

Email Me

kent.johansson@ubs.com
Kent Johansson
1255 Treat Blvd,Walnut Creek,CA,94597

David Fried, CRPC

First Vice President–Wealth Management

Financial Advisor

David joined UBS in 2014 and brings over 30 years of investment advisory experience to his clients. He and his team focus on customizing and implementing strategic and tactical asset allocations and financial planning strategies for clients of Wealth Management, Private Wealth Management, and Institutional Consulting. He has worked for several financial institutions in his career, including Hambrecht & Quist, Merrill Lynch, and co-managed a Hedge Fund (Chilmark Capital) in San Francisco from 2000-2004. He lives in Walnut Creek with his wife and son where he enjoys staying active with most outdoor activities

Registered States:
  • AZ
  • CA
  • CO
  • CT
  • FL
  • GA
  • HI
  • ID
  • IL
  • IN
  • KS
  • MA
  • MI
  • NM
  • NV
  • NY
  • OH
  • OR
  • SC
  • TN
  • TX
  • UT
  • WA
  • WY
1255 Treat Blvd
Suite 1000
Walnut Creek, CA 94597

Email Me

david.fried@ubs.com
David Fried, CRPC
1255 Treat Blvd,Walnut Creek,CA,94597

Ryan Duffy, CFP

Vice President–Wealth Management

Financial Advisor

Ryan joined UBS in 2017 as the Wealth Planning Associate for Northern California. He has worked with advisors from the greater Bay Area to develop comprehensive planning for their clients.  His focus was to understand client goals, develop strategies to help them achieve those goals, while protecting their assets for the future.  In 2019 Ryan joined the Rutledge/Johansson Group (Now Vista Financial Partners) as a Financial Advisor and finished the year by attaining his CFP credentials.  Since that time, Ryan focuses on developing relationships and constructing portfolios with an emphasis on retirement planning.

 In his free time, Ryan is usually trying new recipes on his smoker, golfing, or making it up to Tahoe for some snowboarding.

UBS Financial Services Insurance Agency Inc. License UBS#0512985 CA Agent License #0L98152

Registered States:
  • AZ
  • CA
  • CO
  • CT
  • FL
  • GA
  • HI
  • ID
  • IL
  • IN
  • KS
  • MA
  • MI
  • MT
  • NM
  • NV
  • NY
  • OH
  • OR
  • TX
  • UT
  • WA
  • WY

Education

  • California State University, Chico , double majored in Business Finance and Economics

Credentials

  • Accredited Wealth Management Advisor
1255 Treat Blvd
Suite 1000
Walnut Creek, CA 94597

Email Me

ryan.duffy@ubs.com
Ryan Duffy, CFP
1255 Treat Blvd,Walnut Creek,CA,94597

Rafael Huerta III

Senior Client Associate

Rafael is a graduate of St. Mary's College of CA, where he majored in Business Administration and minored in Accounting. He started his career as an Intern for UBS during his senior year in college. When Rafael graduated, he became an Assistant for two independent Financial Advisors in San Ramon. Rafael made it a goal to return to UBS one day and did come back in a new role, as a Client Service Associate.

Rafael enjoys building relationships with our clients and makes it a goal to get requests done in a timely manner in order to make the client's financial experience stress free. 

Rafael and his wife were married on 02/19/2022 in Guadalajara, Jalisco, Mexico surrounded by friends and family. Recently, Rafael's wife gave birth to their first child, Rafael IV, in August 2023.

Rafael enjoys spending time with his wife, their son, their Husky/German Shepherd Azul, family, and friends. When he is not at work, he can be found at his family's ranch enjoying the views of Mt. Diablo, working on his golf game, or at a Niner's game. 

Education

  • St. Mary's College of CA, Majored in Business Administration and Minored in Accounting
1255 Treat Blvd
Suite 1000
Walnut Creek, CA 94597

Email Me

rafael.huertaiii@ubs.com
Rafael Huerta III
1255 Treat Blvd,Walnut Creek,CA,94597

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