Experience

Makes all the difference

At Vista Financial Partners, we take a broad-view approach to the financial lives of our clients. We look at multiple paths, options and tax-efficient solutions for building and preserving generational wealth. We become financial tour guides for our clients navigating to and through retirement, generational wealth transfer, and charitable intentions. It is this broad approach to wealth guidance that has allowed us to serve the investment and wealth management needs of multiple generations of families.

Long Term Investing Requires a Marathon Perspective

It is easy to have a knee-jerk reaction to market volatility or investing fads. Our approach treats the financial goals of our affluent clients with the preparation and endurance necessary of a successful marathon runner, not the short term perspective of a sprinter. Our process includes scenario planning with each client. We discuss a wide variety of situations that could occur during changing economic conditions or personal circumstances and gauging the client's potential reactions. This intense preparation and contingency planning has helped our clients to avoid being derailed by short-term conditions and stay on a long-term track to reaching their goals.

Our Clients Come To US…

Individuals come to us typically through family introductions, as well as through introductions from their CPA, estate planning attorney, or other professionals. Others come to us seeking out a different level of guidance and attention for themselves and their family.

 

Brad Rutledge

Senior Vice President–Wealth Management

As a long-time fan, collegiate participant and coach of track and field, Brad learned first-hand that applying discipline, dedication and the steadfast pursuit of a long term plan were essential to reach a desired goal. Since joining the financial services industry in the early 1980s he has found these same qualities fundamental to the development of sound financial plans and long term success and well-being for his clients.

Today, Brad is a 40+ year veteran of UBS Financial Services, Inc., formerly PaineWebber, Inc. As a Chartered Retirement Plans Counselor® and designated Wealth Advisor, Brad's primary focus is working with clients who are planning for or are in the midst of a successful transition from the work force to a secure, enjoyable retirement, making the process highly satisfying and rewarding.

Brad graduated from UCLA where he was a track and field athlete. He is FINRA registered and holds the Series 7, 63, and 65 securities registrations as well as licenses for life, accident and health insurance and variable annuities. CA Insurance License #OA56344.

Brad has called Walnut Creek home for over 50 years. He is an active member in his church and community where he has served in numerous leadership and coaching positions. He is married with two grown sons and is enjoying his newest role as a first time Grandpa.

Registered States:
  • AZ
  • CA
  • CO
  • FL
  • GA
  • ID
  • IL
  • IN
  • KS
  • MA
  • MD
  • MI
  • NJ
  • NV
  • NY
  • OH
  • OK
  • OR
  • TX
  • UT
  • VA
  • WA
  • WY

Education

  • UCLA

Credentials

  • Chartered Retirement Planning Counselor
  • Wealth Advisor
1255 Treat Blvd
Suite 1000
Walnut Creek, CA 94597

Email Me

brad.rutledge@ubs.com
Brad Rutledge
1255 Treat Blvd,Walnut Creek,CA,94597

Kent Johansson

Senior Vice President–Wealth Management

From an early age, Kent has been very interested and fascinated with sports statistics. He has turned that interest and fascination into a successful career in the financial services industry.

Today, Kent is a Wealth Advisor at UBS Financial Services Inc. As a Wealth Advisor, he is eminently qualified to provide highly personalized wealth management services to his clients. Kent emphasizes asset allocation and total portfolio management, with a focus on retirement income planning. He also helps clients with education funding, structures for charitable giving and estate planning.

Kent began his career in one of the equity market's most tumultuous periods on record – and over the past 40+ years he has helped clients manage their wealth throughout good times and bad. Kent joined UBS in 2007 after 17 years at Morgan Stanley and 5 years at Shearson Lehman Brothers. He is FINRA-registered and holds Series 7 and 63 securities licenses, as well as licenses for life, accident and health insurance and variable annuities.

He earned a bachelor's degree in business administration from Cal Poly-San Luis Obispo. Kent has been active with the Alamo Rotary Club, a volunteer for the American Heart Association, Shelter Inc. and a coach for several years for his daughters' softball teams.

Kent and his wife live in Alamo, CA. They enjoy spending time as a family, whether it is traveling, snow skiing or rooting for the University of Texas Longhorns, where both his daughters attend college.

Registered States:
  • AK
  • AZ
  • CA
  • CO
  • CT
  • FL
  • GA
  • ID
  • IL
  • IN
  • KS
  • MA
  • MI
  • NM
  • NV
  • NY
  • OH
  • OR
  • TX
  • UT
  • VA
  • WA
  • WY

Education

  • Cal Poly-San Luis Obispo, Bachelor's degree in Business Administration

Credentials

  • Portfolio Manager
  • Wealth Advisor
1255 Treat Blvd
Suite 1000
Walnut Creek, CA 94597

Email Me

kent.johansson@ubs.com
Kent Johansson
1255 Treat Blvd,Walnut Creek,CA,94597

David Fried, CRPC

Vice President–Wealth Management

Financial Advisor

David joined UBS in 2014 and brings over 25 years of investment advisory experience to his clients. He focuses on customizing and implementing strategic and tactical asset allocations and financial planning strategies for clients of Wealth Management, Private Wealth Management, and Institutional Consulting. He has worked for several financial institutions in his career including Hambrecht & Quist, Merrill Lynch, State Street Global Advisors, and co-managed a hedge fund (Chilmark Capital) in San Francisco from 2000-2004. He lives in Walnut Creek with his wife and son.

Registered States:
  • AZ
  • CA
  • CO
  • CT
  • FL
  • GA
  • ID
  • IL
  • IN
  • KS
  • MA
  • MD
  • MI
  • NM
  • NV
  • NY
  • OH
  • OR
  • SC
  • TN
  • TX
  • UT
  • VA
  • WA
  • WY
1255 Treat Blvd
Suite 1000
Walnut Creek, CA 94597

Email Me

david.fried@ubs.com
David Fried, CRPC
1255 Treat Blvd,Walnut Creek,CA,94597

Ryan Duffy, CFP

Account Vice President

Financial Advisor

Ryan is a graduate from California State University, Chico where he double majored in Business Finance and Economics. While in school Ryan was a member of the Chico State Water Ski team. He began his post college career as the sales rep for Boston Beer Company in Southern California.  During his time with Boston Beer, Ryan consistently demonstrated his desire to learn and improve himself and achieved the rank of Certified Cicerone®.

Ryan joined UBS in May of 2017 as the Wealth Planning Associate for Northern California, coordinating financial goal analysis. Since then he has worked with advisors from Fresno, CA up to Reno, NV to develop comprehensive planning for clients.  His focus was to understand client goals, develop strategies to help them achieve those goals, while protecting their assets and family's for the future.  In April 2019, Ryan joined the Rutledge/Johansson Group as a Financial Advisor Associate.

Ryan is FINRA registered and holds his Series 7 and 66 registrations, as well as licenses for life, accident, health insurance and variable annuities. He passed the AWMA®  exam in 2018 and passed his CFP designation in 2019.  In Ryan’s free time he is usually trying new recipes on his smoker, golfing, or making it up to Tahoe for some snowboarding.

Registered States:
  • AZ
  • CA
  • CO
  • CT
  • FL
  • GA
  • ID
  • IL
  • IN
  • KS
  • MA
  • MI
  • NM
  • NV
  • NY
  • OH
  • OR
  • TX
  • UT
  • VA
  • WA
  • WY

Education

  • California State University, Chico , double majored in Business Finance and Economics

Credentials

  • Accredited Wealth Management Advisor℠
1255 Treat Blvd
Suite 1000
Walnut Creek, CA 94597

Email Me

ryan.duffy@ubs.com
Ryan Duffy, CFP
1255 Treat Blvd,Walnut Creek,CA,94597

Rafael Huerta III

Client Associate

Rafael is a graduate of St. Mary's College of CA, where he majored in Business Administration and minored in Accounting. He started his career as an Intern for UBS during his senior year in college. When Rafael graduated, he became an Assistant for two independent Financial Advisors in San Ramon. Rafael made it a goal to return to UBS one day and did come back in a new role, as a Client Service Associate.

Rafael enjoys building relationships with our clients and makes it a goal to get requests done in a timely manner in order to make the client's financial experience stress free. 

Rafael and his wife were married on 02/19/2022 in Guadalajara, Jalisco, Mexico surrounded by friends and family. Recently, Rafael's wife gave birth to their first child, Rafael IV, in August 2023.

Rafael enjoys spending time with his wife, their son, their Husky/German Shepherd Azul, family, and friends. When he is not at work, he can be found at his family's ranch enjoying the views of Mt. Diablo, working on his golf game, or at a Niner's game. 

Education

  • St. Mary's College of CA, Majored in Business Administration and Minored in Accounting
1255 Treat Blvd
Suite 1000
Walnut Creek, CA 94597

Email Me

rafael.huertaiii@ubs.com
Rafael Huerta III
1255 Treat Blvd,Walnut Creek,CA,94597

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