Let's move forward. Together.

Vista Financial Partners

With the complexity of today's markets and uncertainty about tomorrow's economy, good financial advice is more important than ever. As a team of dedicated Financial Advisors, we're committed to helping you organize your finances around your short term needs, your longer-term goals and what you envision for generations to come. Our knowledgeable perspective, good judgement and broad experience can help you meet your challenges and seize opportunities.

Plans

Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

  • Brad Rutledge Profile Photo

    Brad Rutledge

    Senior Vice President–Wealth Management

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    • AZ
    • CA
    • CO
    • FL
    • GA
    • ID
    • IL
    • IN
    • KS
    • MA
    • MD
    • MI
    • NJ
    • NV
    • NY
    • OH
    • OK
    • OR
    • TX
    • UT
    • VA
    • WA
    • WY

    As a long-time fan, collegiate participant and coach of track and field, Brad learned first-hand that applying discipline, dedication and the steadfast pursuit of a long term plan were essential to reach a desired goal. Since joining the financial services industry in the early 1980s he has found these same qualities fundamental to the development of sound financial plans and long term success and well-being for his clients.

    Today, Brad is a 40+ year veteran of UBS Financial Services, Inc., formerly PaineWebber, Inc. As a Chartered Retirement Plans Counselor® and designated Wealth Advisor, Brad's primary focus is working with clients who are planning for or are in the midst of a successful transition from the work force to a secure, enjoyable retirement, making the process highly satisfying and rewarding.

    Brad graduated from UCLA where he was a track and field athlete. He is FINRA registered and holds the Series 7, 63, and 65 securities registrations as well as licenses for life, accident and health insurance and variable annuities.

    Brad has called Walnut Creek home for over 50 years. He is an active member in his church and community where he has served in numerous leadership and coaching positions. He is married with two grown sons and is enjoying his newest role as a first time Grandpa.

      • UCLA
      • Chartered Retirement Planning Counselor
      • Wealth Advisor
      1255 Treat Blvd
      Suite 1000
      Walnut Creek, CA 94597
      brad.rutledge@ubs.com
      Brad Rutledge
      1255 Treat Blvd,Walnut Creek,CA,94597
    • Kent Johansson Profile Photo

      Kent Johansson

      Senior Vice President–Wealth Management

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      • AK
      • AZ
      • CA
      • CO
      • CT
      • FL
      • GA
      • ID
      • IL
      • IN
      • KS
      • MA
      • MI
      • NM
      • NV
      • NY
      • OH
      • OR
      • TX
      • UT
      • VA
      • WA
      • WY

      From an early age, Kent has been very interested and fascinated with sports statistics. He has turned that interest and fascination into a successful career in the financial services industry.

      Today, Kent is a Wealth Advisor at UBS Financial Services Inc. As a Wealth Advisor, he is eminently qualified to provide highly personalized wealth management services to his clients. Kent emphasizes asset allocation and total portfolio management, with a focus on retirement income planning. He also helps clients with education funding, structures for charitable giving and estate planning.

      Kent began his career in one of the equity market's most tumultuous periods on record – and over the past 40+ years he has helped clients manage their wealth throughout good times and bad. Kent joined UBS in 2007 after 17 years at Morgan Stanley and 5 years at Shearson Lehman Brothers. He is FINRA-registered and holds Series 7 and 63 securities licenses, as well as licenses for life, accident and health insurance and variable annuities.

      He earned a bachelor's degree in business administration from Cal Poly-San Luis Obispo. Kent has been active with the Alamo Rotary Club, a volunteer for the American Heart Association, Shelter Inc. and a coach for several years for his daughters' softball teams.

      Kent and his wife live in Alamo, CA. They enjoy spending time as a family, whether it is traveling, snow skiing or rooting for the University of Texas Longhorns, where both his daughters attend college.

        • Cal Poly-San Luis Obispo, Bachelor's degree in Business Administration
        • Portfolio Manager
        • Wealth Advisor
        1255 Treat Blvd
        Suite 1000
        Walnut Creek, CA 94597
        kent.johansson@ubs.com
        Kent Johansson
        1255 Treat Blvd,Walnut Creek,CA,94597
      • David Fried

        David Fried, CRPC

        Vice President–Wealth Management

        Financial Advisor

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        • AZ
        • CA
        • CO
        • CT
        • FL
        • GA
        • ID
        • IL
        • IN
        • KS
        • MA
        • MD
        • MI
        • NM
        • NV
        • NY
        • OH
        • OR
        • SC
        • TN
        • TX
        • UT
        • VA
        • WA
        • WY

        David joined UBS in 2014 and brings over 25 years of investment advisory experience to his clients. He focuses on customizing and implementing strategic and tactical asset allocations and financial planning strategies for clients of Wealth Management, Private Wealth Management, and Institutional Consulting. He has worked for several financial institutions in his career including Hambrecht & Quist, Merrill Lynch, State Street Global Advisors, and co-managed a hedge fund (Chilmark Capital) in San Francisco from 2000-2004. He lives in Walnut Creek with his wife and son.

              1255 Treat Blvd
              Suite 1000
              Walnut Creek, CA 94597
              david.fried@ubs.com
              David Fried, CRPC
              1255 Treat Blvd,Walnut Creek,CA,94597
            • Ryan Duffy Profile Photo

              Ryan Duffy, CFP

              Account Vice President

              Financial Advisor

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              • AZ
              • CA
              • CO
              • CT
              • FL
              • GA
              • ID
              • IL
              • IN
              • KS
              • MA
              • MI
              • NM
              • NV
              • NY
              • OH
              • OR
              • TX
              • UT
              • VA
              • WA
              • WY

              Ryan is a graduate from California State University, Chico where he double majored in Business Finance and Economics. While in school Ryan was a member of the Chico State Water Ski team. He began his post college career as the sales rep for Boston Beer Company in Southern California.  During his time with Boston Beer, Ryan consistently demonstrated his desire to learn and improve himself and achieved the rank of Certified Cicerone®.

              Ryan joined UBS in May of 2017 as the Wealth Planning Associate for Northern California, coordinating financial goal analysis. Since then he has worked with advisors from Fresno, CA up to Reno, NV to develop comprehensive planning for clients.  His focus was to understand client goals, develop strategies to help them achieve those goals, while protecting their assets and family's for the future.  In April 2019, Ryan joined the Rutledge/Johansson Group as a Financial Advisor Associate.

              Ryan is FINRA registered and holds his Series 7 and 66 registrations, as well as licenses for life, accident, health insurance and variable annuities. He passed the AWMA®  exam in 2018 and passed his CFP designation in 2019.  In Ryan’s free time he is usually trying new recipes on his smoker, golfing, or making it up to Tahoe for some snowboarding.

                • California State University, Chico , double majored in Business Finance and Economics
                • Accredited Wealth Management Advisor℠
                1255 Treat Blvd
                Suite 1000
                Walnut Creek, CA 94597
                ryan.duffy@ubs.com
                Ryan Duffy, CFP
                1255 Treat Blvd,Walnut Creek,CA,94597
              • Rafael Huerta Profile Photo

                Rafael Huerta III

                Client Associate

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                  Rafael is a graduate of St. Mary's College of CA, where he majored in Business Administration and minored in Accounting. He started his career as an Intern for UBS during his senior year in college. When Rafael graduated, he became an Assistant for two independent Financial Advisors in San Ramon. Rafael made it a goal to return to UBS one day and did come back in a new role, as a Client Service Associate.

                  Rafael enjoys building relationships with our clients and makes it a goal to get requests done in a timely manner in order to make the client's financial experience stress free. 

                  Rafael and his wife were married on 02/19/2022 in Guadalajara, Jalisco, Mexico surrounded by friends and family. Recently, Rafael's wife gave birth to their first child, Rafael IV, in August 2023.

                  Rafael enjoys spending time with his wife, their son, their Husky/German Shepherd Azul, family, and friends. When he is not at work, he can be found at his family's ranch enjoying the views of Mt. Diablo, working on his golf game, or at a Niner's game. 

                    • St. Mary's College of CA, Majored in Business Administration and Minored in Accounting
                      1255 Treat Blvd
                      Suite 1000
                      Walnut Creek, CA 94597
                      rafael.huertaiii@ubs.com
                      Rafael Huerta III
                      1255 Treat Blvd,Walnut Creek,CA,94597

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                    Now in its 15th edition, the Global Wealth Report 2024 offers you leading insights into household wealth and prosperity across the world. In the US, average wealth growth has spiked from 3.7% between 2000 and 2010 to nearly 6.3% between 2010 and 2023.

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