Experience

Makes all the difference

Bruce Lanser

First Vice President–Wealth Management

Financial Advisor

Registered States:
  • FL
  • IL
  • MA
  • MI
  • MN
  • NY
  • TN
  • WI

Recognized as an industry leader:

  • NAPA Top DC Advisor Teams, 2026The NAPA rating is awarded annually in March based on information from December of the prior year.
  • PLANADVISER Top Retirement Plan Advisers, 2014, 2019, 2023, 2024, 2025, 2026The PLANADVISOR rating is awarded in Q1 based on information from Q1 of the award year.

Eligibility is based on quantitative factors and is not necessarily related to the quality of the investment advice. For more information on third party rating methodologies, please visit ubs.com/us/en/designation-disclosures

17335 Golf Parkway
Suite 525
Brookfield, WI 53045

Email Me

bruce.lanser@ubs.com,rita.fiumara@ubs.com
Bruce Lanser
17335 Golf Parkway,Brookfield,WI,53045

L. Rita Fiumara, CIMA®, CRPS®

Senior Vice President–Investments

Financial Advisor

Since 1996, Rita has been helping to empower retirement plan sponsors with insight and best practices to meet their fiduciary responsibilities while supporting employees’ retirement planning goals. As a Senior Retirement Plan Consultant, Rita considers herself an educator as well as an advocate. By integrating plan feature consulting with employee education, she has helped sponsors build effective communication programs that have driven overall plan participation. Rita also advises her clients on competitive cost structures, investment committee priorities and decision-making, and organizing key fiduciary documents.

Outside of UBS, Rita is an active spokesperson in her professional community. She is often a featured guest speaker on ERISA topics at industry conferences and events, including those of the Chicago Bar Association, Financial Executives International, the SPARK National Conference, the PLANSPONSOR National Conference and the CPA® Society.

California Insurance License Number: 0K23021

Registered States:
  • AR
  • AZ
  • CA
  • CO
  • DC
  • DE
  • FL
  • GA
  • IL
  • IN
  • KS
  • KY
  • LA
  • MA
  • MD
  • MI
  • MN
  • MO
  • MT
  • NC
  • NJ
  • NY
  • OH
  • OK
  • PA
  • SC
  • TX
  • UT
  • VA
  • WI

Recognized as an industry leader:

  • Barron's Top 100 Women Advisors, 2018The Barron's rating is awarded annually in July and is based on information from the Q1 of the award year.
  • Forbes America’s Top Women Wealth Advisors, 2021The Forbes rating is compiled by Shook Research and awarded annually in February based on information from a 12 month period ending September of the prior year.
  • Forbes Best-in-State Wealth Advisors, 2021, 2022, 2023, 2024, 2025, 2026The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
  • Forbes Top Women Wealth Advisors Best-in-State, 2022, 2023, 2024, 2025, 2026The Forbes rating is compiled by Shook Research and awarded annually in February based on information from a 12 month period ending September of the prior year.
  • NAPA Top DC Advisor Teams, 2026The NAPA rating is awarded annually in March based on information from December of the prior year.
  • NAPA Top Women Advisors, 2017, 2020, 2021, 2023The NAPA rating is awarded annually in October based on information from September of the award year.
  • PLANADVISER Top Retirement Plan Advisers, 2014, 2015, 2016, 2023, 2024, 2025, 2026The PLANADVISOR rating is awarded in Q1 based on information from Q1 of the award year.
  • UBS Wealth Management Director’s Council, 2025UBS Financial Services Inc. Councils are a distinction held by UBS Financial Advisors based on criteria including evaluation of compliance with firm rules, standards & policies and revenue. Council membership is not representative of any one client's experience and is not indicative of the advisor’s future performance.

Eligibility is based on quantitative factors and is not necessarily related to the quality of the investment advice. For more information on third party rating methodologies, please visit ubs.com/us/en/designation-disclosures

One North Wacker Drive
Suite 3200
Chicago, IL 60606

Email Me

rita.fiumara@ubs.com
L. Rita Fiumara, CIMA®, CRPS®
One North Wacker Drive,Chicago,IL,60606

Samuel Moroni

Senior Wealth Strategy Associate

Chartered Retirement Plans Specialist

Sam joined the UBS Retirement Plan Consulting Group in 2007 and has dedicated his career in working with employer sponsored retirement plans such as 401(k), 403(b), Non-Qualified Deferred Compensation, Cash Balance, Money Purchase and Pension Plans. Sam brings a human element to helping participants become financially aware of their short and long term investment goals. He specializes in working with plan sponsors to design and implement targeted employee education & communication campaigns that empower plan participants of all age groups, whether they're just starting their first savings plan, or nearing retirement.

Sam's holistic retirement educational programs are centered around financial wellness which includes: social security maximization, Health Savings Accounts (HSA) and paying down student loans. Sam prides himself in working with employees in developing personal financial planning strategies that meet the needs of both their short and long term goals. Furthermore, Sam's assistance in building a financial goal analysis report provides participants with an integrated view of financial outcomes which allows participants to understand their options and provide suggestions on how to pursue the future they envision.

Sam's expertise also includes an adept knowledge of the investment management fiduciary process based on qualified plan DOL and ERISA rules. Sam also partners with his team to deliver quarterly investment reporting to Investment Committees along with annual fee benchmark reporting, and has been an advocate of applying plan design optimization solutions to assist in overcoming behavioral finance challenges to improve retirement savings outcomes. 

Registered States:
  • CA
  • CO
  • FL
  • GA
  • IL
  • IN
  • KY
  • LA
  • MA
  • MN
  • NY
  • OH
  • OK
  • TX
  • VA

Education

  • University of Dayton , B.S. Finance

Credentials

  • Chartered Retirement Plans Specialist
One North Wacker Drive
Chicago, IL 60606

Email Me

samuel.moroni@ubs.com
Samuel Moroni
One North Wacker Drive,Chicago,IL,60606

Spencer Von Rueden

Senior Wealth Strategy Associate

Spencer is a 2018 graduate from the University of Wisconsin-Madison with a degree in Personal Finance. He has 6 years of industry experience, and has been with the Lanser Team since January 2020. He is also Series 7, 66, Life and Health licensed. Spencer is originally from the Milwaukee area, growing up in Wauwatosa and attending Marquette University High School. He currently lives in the Minooka Park neighborhood of Waukesha and is an avid golfer, home cook, guitar player, and jazz music enthusiast.

Outside of work, Spencer enjoys spending time with his wife Olivia and dog Teddy, and traveling looking for exciting new places to eat and things to see.

Registered States:
  • AR
  • AZ
  • CO
  • FL
  • IL
  • MI
  • MN
  • TN
  • TX
  • VA
  • WI
17335 Golf Parkway
Suite 525
Brookfield, WI 53045

Email Me

spencer.vonrueden@ubs.com
Spencer Von Rueden
17335 Golf Parkway,Brookfield,WI,53045

Bernadette Therese Lanser

Senior Vice President–Wealth Management

Financial Advisor

Registered States:
  • AR
  • AZ
  • CO
  • FL
  • GA
  • IL
  • MI
  • MN
  • NC
  • NY
  • SC
  • TN
  • TX
  • VA
  • WI

Recognized as an industry leader:

  • NAPA Top Women Advisors, 2016The NAPA rating is awarded annually in October based on information from September of the award year.

Eligibility is based on quantitative factors and is not necessarily related to the quality of the investment advice. For more information on third party rating methodologies, please visit ubs.com/us/en/designation-disclosures

17335 Golf Parkway
Suite 525
Brookfield, WI 53045

Email Me

bernadette.lanser@ubs.com
Bernadette Therese Lanser
17335 Golf Parkway,Brookfield,WI,53045

Vincenzo Fiumara

Registered Client Associate

A recent addition to the UBS Retirement Plan Consulting group, Vincenzo began his career at UBS a decade ago as an intern, assisting the investment analyst team with research and due diligence on more than 3000 asset managers. His responsibilities include investment reporting, as well as asset manager review and oversight in working alongside the UBS investment research team.

Passionate and experienced

Vincenzo is passionate about serving as an advocate and strategic partner in meeting required Department of Labor fiduciary standards of investment reporting. At UBS, he works alongside his Chicago team members, focusing on collaborative projects to audit each client's service provider and investment platforms. His other responsibilities include due diligence on various investment share classes to recognize cost efficiencies and maintain a competitive retirement plan structure on behalf of all clients. He is also responsible for adopting corporate governance to comply with ERISA and Department of Labor mandates in completing performance reviews that include quantitative and qualitative analysis. His acumen drives the success of meeting plan investment success measurements and goals each quarter and annually.

 

Credentials that build confidence

 

Vincenzo earned his Bachelor of Arts degree in Business Administration with a focus on finance and computer science from Benedictine University in Lisle, IL. He holds his Series 7 and 66 securities licenses.

Outside of UBS

Vincenzo lives in Oak Park, IL. He is passionate about mind/body health and wellness. He earned a third-degree black belt from Kukkiwon (World Taekwondo Headquarters), while also pursuing hapkido, judo and other various martial arts for the past 20 years. He serves as a mentor and teacher to students of the Master S. H. Yu Martial Arts Studio.

Registered States:
  • IL
One North Wacker Drive
Chicago, IL 60606

Email Me

vincenzo.fiumara@ubs.com
Vincenzo Fiumara
One North Wacker Drive,Chicago,IL,60606

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