Let's move forward. Together.

Three people in office

In an evolving retirement plan landscape, plan sponsors need advice and guidance more than ever. TruSource Advisors understand both the incentive value of a retirement plan and the commitment required to administer the plan and address fiduciary responsibilities. Investment reviews, daily plan administration, and participant support and education can be overwhelming. Combining the experience resources of UBS with the TruSource Advisor's knowledge, perspective and insights, TruSource Advisors can help you create a stronger plan to help give your employees greater confidence in their retirement and their future.

Workplace

Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

  • Bruce

    Bruce Lanser

    First Vice President–Wealth Management

    Financial Advisor

    • image
    • image
    • image
    • FL
    • IL
    • MA
    • MI
    • MN
    • NY
    • TN
    • WI
    • NAPA Top DC Advisor Teams, 2026The NAPA rating is awarded annually in March based on information from December of the prior year.
    • PLANADVISER Top Retirement Plan Advisers, 2014, 2019, 2023, 2024, 2025, 2026The PLANADVISOR rating is awarded in Q1 based on information from Q1 of the award year.

        17335 Golf Parkway
        Suite 525
        Brookfield, WI 53045
        bruce.lanser@ubs.com,rita.fiumara@ubs.com
        Bruce Lanser
        17335 Golf Parkway,Brookfield,WI,53045
      • L. Rita Fiumara Pic

        L. Rita Fiumara, CIMA®, CRPS®

        Senior Vice President–Investments

        Financial Advisor

        • image
        • image
        • image
        • image
        • AR
        • AZ
        • CA
        • CO
        • DC
        • DE
        • FL
        • GA
        • IL
        • IN
        • KS
        • KY
        • LA
        • MA
        • MD
        • MI
        • MN
        • MO
        • MT
        • NC
        • NJ
        • NY
        • OH
        • OK
        • PA
        • SC
        • TX
        • UT
        • VA
        • WI

        Since 1996, Rita has been helping to empower retirement plan sponsors with insight and best practices to meet their fiduciary responsibilities while supporting employees’ retirement planning goals. As a Senior Retirement Plan Consultant, Rita considers herself an educator as well as an advocate. By integrating plan feature consulting with employee education, she has helped sponsors build effective communication programs that have driven overall plan participation. Rita also advises her clients on competitive cost structures, investment committee priorities and decision-making, and organizing key fiduciary documents.

        Outside of UBS, Rita is an active spokesperson in her professional community. She is often a featured guest speaker on ERISA topics at industry conferences and events, including those of the Chicago Bar Association, Financial Executives International, the SPARK National Conference, the PLANSPONSOR National Conference and the CPA® Society.

        California Insurance License Number: 0K23021

        • Barron's Top 100 Women Advisors, 2018The Barron's rating is awarded annually in July and is based on information from the Q1 of the award year.
        • Forbes America’s Top Women Wealth Advisors, 2021The Forbes rating is compiled by Shook Research and awarded annually in February based on information from a 12 month period ending September of the prior year.
        • Forbes Best-in-State Wealth Advisors, 2021, 2022, 2023, 2024, 2025, 2026The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
        • Forbes Top Women Wealth Advisors Best-in-State, 2022, 2023, 2024, 2025, 2026The Forbes rating is compiled by Shook Research and awarded annually in February based on information from a 12 month period ending September of the prior year.
        • NAPA Top DC Advisor Teams, 2026The NAPA rating is awarded annually in March based on information from December of the prior year.
        • NAPA Top Women Advisors, 2017, 2020, 2021, 2023The NAPA rating is awarded annually in October based on information from September of the award year.
        • PLANADVISER Top Retirement Plan Advisers, 2014, 2015, 2016, 2023, 2024, 2025, 2026The PLANADVISOR rating is awarded in Q1 based on information from Q1 of the award year.
        • UBS Wealth Management Director’s Council, 2025UBS Financial Services Inc. Councils are a distinction held by UBS Financial Advisors based on criteria including evaluation of compliance with firm rules, standards & policies and revenue. Council membership is not representative of any one client's experience and is not indicative of the advisor’s future performance.

            One North Wacker Drive
            Suite 3200
            Chicago, IL 60606
            rita.fiumara@ubs.com
            L. Rita Fiumara, CIMA®, CRPS®
            One North Wacker Drive,Chicago,IL,60606
          • Sam Moroni

            Samuel Moroni

            Senior Wealth Strategy Associate

            Chartered Retirement Plans Specialist

            • image
            • image
            • image
            • CA
            • CO
            • FL
            • GA
            • IL
            • IN
            • KY
            • LA
            • MA
            • MN
            • NY
            • OH
            • OK
            • TX
            • VA

            Sam joined the UBS Retirement Plan Consulting Group in 2007 and has dedicated his career in working with employer sponsored retirement plans such as 401(k), 403(b), Non-Qualified Deferred Compensation, Cash Balance, Money Purchase and Pension Plans. Sam brings a human element to helping participants become financially aware of their short and long term investment goals. He specializes in working with plan sponsors to design and implement targeted employee education & communication campaigns that empower plan participants of all age groups, whether they're just starting their first savings plan, or nearing retirement.

            Sam's holistic retirement educational programs are centered around financial wellness which includes: social security maximization, Health Savings Accounts (HSA) and paying down student loans. Sam prides himself in working with employees in developing personal financial planning strategies that meet the needs of both their short and long term goals. Furthermore, Sam's assistance in building a financial goal analysis report provides participants with an integrated view of financial outcomes which allows participants to understand their options and provide suggestions on how to pursue the future they envision.

            Sam's expertise also includes an adept knowledge of the investment management fiduciary process based on qualified plan DOL and ERISA rules. Sam also partners with his team to deliver quarterly investment reporting to Investment Committees along with annual fee benchmark reporting, and has been an advocate of applying plan design optimization solutions to assist in overcoming behavioral finance challenges to improve retirement savings outcomes. 

              • University of Dayton , B.S. Finance
              • Chartered Retirement Plans Specialist
              One North Wacker Drive
              Chicago, IL 60606
              samuel.moroni@ubs.com
              Samuel Moroni
              One North Wacker Drive,Chicago,IL,60606
            • image

              Spencer Von Rueden

              Senior Wealth Strategy Associate

              • image
              • image
              • AR
              • AZ
              • CO
              • FL
              • IL
              • MI
              • MN
              • TN
              • TX
              • VA
              • WI

              Spencer is a 2018 graduate from the University of Wisconsin-Madison with a degree in Personal Finance. He has 6 years of industry experience, and has been with the Lanser Team since January 2020. He is also Series 7, 66, Life and Health licensed. Spencer is originally from the Milwaukee area, growing up in Wauwatosa and attending Marquette University High School. He currently lives in the Minooka Park neighborhood of Waukesha and is an avid golfer, home cook, guitar player, and jazz music enthusiast.

              Outside of work, Spencer enjoys spending time with his wife Olivia and dog Teddy, and traveling looking for exciting new places to eat and things to see.

                    17335 Golf Parkway
                    Suite 525
                    Brookfield, WI 53045
                    spencer.vonrueden@ubs.com
                    Spencer Von Rueden
                    17335 Golf Parkway,Brookfield,WI,53045
                  • Bernadette

                    Bernadette Therese Lanser

                    Senior Vice President–Wealth Management

                    Financial Advisor

                    • image
                    • image
                    • image
                    • AR
                    • AZ
                    • CO
                    • FL
                    • GA
                    • IL
                    • MI
                    • MN
                    • NC
                    • NY
                    • SC
                    • TN
                    • TX
                    • VA
                    • WI
                    • NAPA Top Women Advisors, 2016The NAPA rating is awarded annually in October based on information from September of the award year.

                        17335 Golf Parkway
                        Suite 525
                        Brookfield, WI 53045
                        bernadette.lanser@ubs.com
                        Bernadette Therese Lanser
                        17335 Golf Parkway,Brookfield,WI,53045
                      • VInce

                        Vincenzo Fiumara

                        Registered Client Associate

                        • image
                        • image
                        • IL

                        A recent addition to the UBS Retirement Plan Consulting group, Vincenzo began his career at UBS a decade ago as an intern, assisting the investment analyst team with research and due diligence on more than 3000 asset managers. His responsibilities include investment reporting, as well as asset manager review and oversight in working alongside the UBS investment research team.

                        Passionate and experienced

                        Vincenzo is passionate about serving as an advocate and strategic partner in meeting required Department of Labor fiduciary standards of investment reporting. At UBS, he works alongside his Chicago team members, focusing on collaborative projects to audit each client's service provider and investment platforms. His other responsibilities include due diligence on various investment share classes to recognize cost efficiencies and maintain a competitive retirement plan structure on behalf of all clients. He is also responsible for adopting corporate governance to comply with ERISA and Department of Labor mandates in completing performance reviews that include quantitative and qualitative analysis. His acumen drives the success of meeting plan investment success measurements and goals each quarter and annually.

                         

                        Credentials that build confidence

                         

                        Vincenzo earned his Bachelor of Arts degree in Business Administration with a focus on finance and computer science from Benedictine University in Lisle, IL. He holds his Series 7 and 66 securities licenses.

                        Outside of UBS

                        Vincenzo lives in Oak Park, IL. He is passionate about mind/body health and wellness. He earned a third-degree black belt from Kukkiwon (World Taekwondo Headquarters), while also pursuing hapkido, judo and other various martial arts for the past 20 years. He serves as a mentor and teacher to students of the Master S. H. Yu Martial Arts Studio.

                              One North Wacker Drive
                              Chicago, IL 60606
                              vincenzo.fiumara@ubs.com
                              Vincenzo Fiumara
                              One North Wacker Drive,Chicago,IL,60606
                            17335 Golf Parkway
                            Suite 525
                            Brookfield, WI 53045
                            One N Wacker Dr
                            Suite 3300
                            Chicago, IL 60606

                            The resources to help your employees pursue what matters

                            Coworkers around table in lobby

                            Retirement plan services

                            Workers sitting in office

                            Workplace Wealth

                            UBS Keys side of building

                            Workplace Wealth Solutions

                            Retirement couple holding surfboards

                            Retirement planning

                            House View Monthly

                            Sitting on ledge outside store

                            Workplace Wealth Solutions

                            Creating a truly rewarding workplace

                            Your company’s success depends on attracting and retaining key talent. Everyone can flourish in a workplace where employees feel rewarded and want to stay. Together, we can help you create a truly rewarding workplace across a range of solutions.

                            A Leader In Retirement Plan Consulting

                            $7 trn

                            UBS Group invested assets
                            As of 12/31/2025

                            51 countries

                            Our global footprint

                            More than 160 years

                            offering financial advice

                            Insights

                            This website uses cookies to make sure you get the best experience on our website. You can find more information under the Privacy Statement. You are free to change your cookies' settings in the privacy settings.

                            Go to privacy settings