Experience

Makes all the difference

While each of the affluent individuals with whom the Tidik-Friedman Wealth Management Group works with traveled a different path to reach their success, they all share the need for a trusted advisor to help them preserve and enjoy the wealth they've achieved. By forging relationships founded on individually tailored advice and truly personalized service, the team strives to help clients, their children and their grandchildren realize their long-term objectives.

To that end, the comprehensive wealth management strategies that the team develops are customized to each client's financial circumstances, concerns and aspirations. Our recommendations are nonproprietary, unbiased and in each client's best interests then carefully monitored for desired performance.

By assisting with all aspects of clients' financial lives, the team feels privileged to be able to help their clients enjoy the many benefits of their hard work and see their long-term objectives realized. With consistent levels of integrity and confidentiality, The Tidik-Friedman Wealth Management Group provides clients with the highest degree of personalized service and dedication.

Michael Tidik

Managing Director–Wealth Management

Michael's mission is to help clients realize their financial goals and continue enjoying the lifestyles they've worked hard to achieve. Upon graduating from The University of Southern California (USC) in 1990 with a degree in business, Michael began his career as a Financial Advisor and spent 20 years at Merrill Lynch.

Michael and his team, the Tidik- Friedman Wealth Management Group, joined UBS in 2015.  

As one of six siblings, and a father of four, Michael feels strongly about giving back to the community and is involved with several organizations benefitting the Heart Institute at Children's Hospital Los Angeles and the Providence Health & Services Foundation. In his free time, Michael enjoys golf, volleyball, fishing and spending time with his wife and family.

Registered States:
  • AZ
  • CA
  • CO
  • FL
  • GA
  • ID
  • IL
  • MA
  • MD
  • ME
  • MT
  • NC
  • NJ
  • NM
  • NV
  • NY
  • OR
  • PA
  • SC
  • TN
  • TX
  • UT
  • VA
  • WA

Recognized as an industry leader:

  • Forbes Best-in-State Wealth Advisors, 2020, 2021, 2022, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
  • Forbes Best-in-State Wealth Management Teams, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.

Eligibility is based on quantitative factors and is not necessarily related to the quality of the investment advice. For more information on third party rating methodologies, please visit ubs.com/us/en/designation-disclosures

Education

  • University of Southern California (USC) , Bachelor of Science in Business

Credentials

  • Senior Portfolio Manager
251 South Lake Avenue
10th Floor
Pasadena, CA 91101

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Jason Bradley Friedman, CFP, CRPC

First Vice President–Wealth Management

Financial Advisor

Jason's decision to join UBS in 2015 marked the end of over 11 years spent as a Financial Advisor at Merrill Lynch's Global Private Client Group. Jason earned the CERTIFIED FINANCIAL PLANNER™ designation and the Chartered Retirement Planning Counselor™ designation in 2007 and 2011, respectively. He also holds the Series 7, Series 31 and Series 66 securities licenses, as well as health and long-term care insurance licenses.  Jason specializes with clients in the entertainment industry helping them navigate their unique financial needs. 

A native of Southern California and a graduate of California State University of Northridge, with a Bachelor of Science in business administration, Jason currently lives in Toluca Lake with his wife Alicyn and son Bodhi.  He is currently serving as a board member for the Toluca Lake Beautification Partners and is the past President for the Greater Toluca Lake Neighborhood Council. 

Registered States:
  • AZ
  • CA
  • CO
  • FL
  • GA
  • ID
  • IL
  • MA
  • MD
  • ME
  • MT
  • NC
  • NJ
  • NM
  • NV
  • NY
  • OR
  • PA
  • SC
  • TN
  • TX
  • UT
  • VA
  • WA

Recognized as an industry leader:

  • Forbes Best-in-State Wealth Management Teams, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.

Eligibility is based on quantitative factors and is not necessarily related to the quality of the investment advice. For more information on third party rating methodologies, please visit ubs.com/us/en/designation-disclosures

251 South Lake Avenue
10th Floor
Pasadena, CA 91101

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Deirdre N. Hilario

Client Associate

Prior to joining UBS with the team in 2015, Nicole was a Registered Client Associate at Merrill Lynch for more than eight years. She began her financial services career in 2001, gaining banking and lending experience with Washington Mutual.

Committed to serving each client personally and responsively, Nicole oversees requests for fund research, reporting clarifications and general service inquiries. She holds a Bachelor of Science degree in business administration and loves to travel.

Registered States:
  • CA

Education

  • University of Southern California (USC) , Bachelor of Science in Business
251 South Lake Avenue
10th Floor
Pasadena, CA 91101

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Leslie N. Leonhard

Client Associate

Having joined UBS in 2015 with the team, Leslie assists clients of the Tidik- Friedman Wealth Management Group with the administrative aspects of their relationships. Since the launch of her financial services career with Merrill Lynch in 1985, she has held a wide range of client-focused positions in the Cashiering/Operations division, the High Net Worth department, the Private Banking Group and the Trust Global Advisor Technology Training area. Leslie is a lifelong resident of Los Angeles and enjoys hiking with her dog.

251 South Lake Avenue
10th Floor
Pasadena, CA 91101

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Kiley Tidik

Client Associate

Kiley is the newest member of the Tidik-Friedman group. She graduated in 2021 from the University of Southern California (USC) with a degree in Neuroscience and a minor in Business. After graduating, she worked for a multinational technology company focused on e-commerce as an Area Manager and helped coach the USC cheerleading teams.

 

Growing up, Kiley admired her father’s attention to detail and commitment to realizing each one of his client’s financial goals. She hopes to emulate this throughout her career at UBS, as well as serve our clients in their customized credit lending, charitable giving, and insurance needs.

 

Outside of work, she enjoys spending time with family and friends. She also loves going to the beach, cooking, exercising, and fishing.

Registered States:
  • CA
251 South Lake Avenue
10th Floor
Pasadena, CA 91101

Email Me