Tailored wealth advice

Professional guidance that helps inspire confidence

Your primary source for financial advice

We help families and business owners grow, preserve, and efficiently transfer their wealth to the next generation. Our team combines deep market knowledge with a blue-collar work ethic, offering tailored solutions for complex estate planning strategies, tax strategies, and investment management. We prioritize family legacy, personal service, and innovative approaches, helping to ensure clients’ financial goals are met while building lasting relationships across generations.

  • John Sofranko

    John (Jay) F. Sofranko, III CRPS

    Managing Director–Wealth Management

    Financial Advisor

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    • AZ
    • CA
    • CO
    • DE
    • FL
    • GA
    • HI
    • IL
    • IN
    • KS
    • KY
    • MD
    • MI
    • MN
    • NC
    • ND
    • NJ
    • NM
    • NY
    • OH
    • PA
    • SC
    • TN
    • TX
    • UT
    • VA
    • VT
    • WA
    • WV

    Jay is a proud alumnus of Allegheny College, where he earned a dual major in econometrics and political science. Growing up in Moon Township, Jay has called Sewickley home for the last 6 years and is an active member of St. James Church.

    Before joining UBS two decades ago, Jay built, managed, and sold multiple successful businesses. This entrepreneurial journey instilled a deep appreciation for hard work and creative enterprise. Jay brings a wealth of real-world business experience, combining deeply-rooted values, ethics, and principles to help clients view and invest their wealth differently.

    Jay’s approach centers on fostering enduring relationships, built on a firm foundation of experience and knowledge. This commitment has enabled Jay to excel as an advisor, guiding clients to grow their businesses and their family’s wealth,  always putting clients’ needs first.

    Outside of work, Jay enjoys boating, fly fishing, competitive sport clays, spending time outdoors, gardening, and cherishing moments with friends and family. By far, Jay’s greatest success story is his son, Jay IV.

    CA Insurance License No. 4206296

    • Forbes Best-in-State Wealth Advisors, 2018, 2019, 2020, 2021, 2022, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
    • Forbes Best-in-State Wealth Management Teams, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
    • UBS Wealth Management President’s Council, 2024, 2025UBS Financial Services Inc. Councils are a distinction held by UBS Financial Advisors based on criteria including evaluation of compliance with firm rules, standards & policies and revenue. Council membership is not representative of any one client's experience and is not indicative of the advisor’s future performance.

      • Chartered Retirement Plans Specialist℠
      Financial planning
      Education planning
      Retirement planning
      Investing
      Custom portfolios
      Asset allocation
      Retirement Plan consulting
      401(k) plan services
      2200 Georgetowne Drive
      Suite 600
      Sewickley, PA 15143
      john.sofranko@ubs.com
      John (Jay) F. Sofranko, III CRPS
      2200 Georgetowne Drive,Sewickley,PA,15143
    • James Marnell

      James (Jim) E. Marnell

      Wealth Strategy Associate

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      • AZ
      • CA
      • CO
      • DE
      • FL
      • GA
      • IN
      • KS
      • KY
      • MD
      • MI
      • MN
      • NC
      • ND
      • NJ
      • NM
      • NV
      • NY
      • OH
      • PA
      • SC
      • TX
      • UT
      • VA
      • VT
      • WV

      Jim earned his B.S. in Finance from Duquesne University in Pittsburgh, Pennsylvania. Before joining The Sofranko Group as a Wealth Strategy Associate, Jim spent the first part of his career with Nationwide Securities, LLC as an Investment Advisor. Jim is also a strong believer in community involvement and philanthropy. In his spare time, he is an avid fan of the Pittsburgh Pirates, enjoys golfing and skiing, and is constantly found reading military history books.

            Financial planning
            Long-term care planning
            Retirement planning
            Investing
            Custom portfolios
            Asset allocation
            Retirement Plan consulting
            401(k) plan services
            2200 Georgetowne Drive
            Suite 600
            Sewickley, PA 15143
            james.marnell@ubs.com
            James (Jim) E. Marnell
            2200 Georgetowne Drive,Sewickley,PA,15143
          • Andy

            Andrew Frost

            Client Associate

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              Andrew is an alumnus of Slippery Rock University in Pennsylvania and a proud graduate of Moon Area High School. He currently resides in West Allegheny for the last 20 years with his lovely wife, Christine, and their three amazing children, Brayden, Delaney, and Emerson.

              Before joining us, Andrew had a career overseeing a multimillion-dollar portfolios, delivering customer experiences, and achieving above average financial results for Hilton and Marriott as a Regional Director of Sales for two decades. His extensive background includes managing teams, properties, and accounts in numerous states to maximize results for clients and investors. In fact, Andrew has had a professional relationship with our team for 20 years before joining the team to continue delivering the best possible customer experiences for our clients.

              Outside of work, Andrew is an outdoor enthusiast and loves to stay active. You will often find him biking, hiking, playing sports, skiing, gardening, and enjoying the great outdoors as much as possible. He has also been actively involved in the community, coaching soccer, basketball, baseball, and softball for 15 years.

                    2200 Georgetowne Drive
                    Suite 600
                    Sewickley, PA 15143
                    andy.frost@ubs.com
                    Andrew Frost
                    2200 Georgetowne Drive,Sewickley,PA,15143

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                  What defines family success? A business, property, or is it more elusive: traditions, values, ethics? And how will you pass it on to the next generation with forethought, clear goals and careful execution?

                  Too often, before sharing assets, we neglect the actual communication of wishes, plans and expectations. Let’s change that.

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