Experience

Makes all the difference

Peter Choy, AIF, CRPC, CRPS

Managing Director–Wealth Management

Financial Advisor

With wealth management experience spanning almost 30 years, Peter serves as a resource and partner to his clients and their needs. Having held previous positions as a branch manager and training coordinator for a major investment firm in the Phoenix metropolitan area; his unique industry knowledge provides value in his client's lives by navigating them toward their financial goals.

Drawing from his military experience as a Cadet at West Point and with a comprehensive perspective in wealth management, Peter is disciplined in crafting customized plans and implementing personalized investment strategies for high-net-worth clients. He specializes in providing investment advice that often involves tax-efficient investing, retirement planning, and wealth transfer strategies. As your financial advisor, Peter will work tirelessly to manage your significant life changes by offering solutions that focus on the short and long-term outcomes of your collective decision-making.

The Choy Group offers a suite of services catering to corporate executives and business owners to maximize their personal and business assets while provide lending solutions. With respect to the many industry recognized designations he holds, Peter is also a Retirement Plan, Institutional, and Endowment and Foundation Consultant. These distinctive titles allow Peter to assume a fiduciary role in the design, implementation and oversight of qualified plans, endowments, and foundations.

Peter has dual residences in Gilbert, Arizona, with his wife, Laura, and daughter, Grace, and Nashville, Tennessee, where he spends time with his oldest daughter, Ella, who attends Vanderbilt University.

Personal & Community

West Point Class of '98 Fund | Active Donor

Coloring for a Cure | Board Member

Caring 4 Paws | Board Member

Sun Lakes Crown Rotary | Paul Harris Fellow

Registered States:
  • AK
  • AR
  • AZ
  • CA
  • CO
  • DC
  • FL
  • GA
  • HI
  • ID
  • IL
  • IN
  • KS
  • MA
  • MD
  • MI
  • MN
  • MO
  • MS
  • MT
  • NC
  • NH
  • NJ
  • NM
  • NV
  • NY
  • OH
  • OK
  • OR
  • PA
  • SC
  • TN
  • TX
  • UT
  • VA
  • WA
  • WI
  • WY

Recognized as an industry leader:

  • Forbes Best-in-State Wealth Advisors, 2019, 2020, 2021, 2022, 2023, 2024, 2025The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
  • Forbes Best-in-State Wealth Management Teams, 2023, 2024, 2025The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
  • UBS Wealth Management President’s Council, 2024UBS Financial Services Inc. Councils are a distinction held by UBS Financial Advisors based on criteria including evaluation of compliance with firm rules, standards & policies and revenue. Council membership is not representative of any one client's experience and is not indicative of the advisor’s future performance.

Eligibility is based on quantitative factors and is not necessarily related to the quality of the investment advice. For more information on third party rating methodologies, please visit ubs.com/us/en/designation-disclosures

Education

  • United States Military Academy, West Point
  • University of Pennsylvania, Wharton, Executive's Certificate
  • Arizona State University, Business and Communication

Credentials

  • Institutional Consultant, UBS Institutional Consulting Program
  • Retirement Plan Consultant
  • Endowment & Foundation Consultant
  • Accredited Investment Fiduciary
  • Chartered Retirement Planning Counselor
  • Chartered Retirement Plans Specialist℠
  • Senior Portfolio Manager

Our advice is comprehensive. We help diverse clients in a broad range of areas, including:

Financial planning
Estate planning strategies
Philanthropy
Business succession
Custom portfolios
Institutional consulting
Lending services
2575 East Camelback Road
Suite 900
Phoenix, AZ 85016

Email Me

peter.y.choy@ubs.com
Peter Choy, AIF, CRPC, CRPS
2575 East Camelback Road,Phoenix,AZ,85016

Holly Adams

Registered Client Associate

Registered States:
  • AK
  • AL
  • AR
  • AZ
  • CA
  • CO
  • CT
  • DC
  • FL
  • GA
  • HI
  • IA
  • ID
  • IL
  • IN
  • KS
  • KY
  • LA
  • MA
  • MD
  • MI
  • MN
  • MO
  • MS
  • MT
  • NC
  • NJ
  • NM
  • NV
  • NY
  • OH
  • OK
  • OR
  • PA
  • PR
  • SC
  • SD
  • TN
  • TX
  • UT
  • VA
  • VI
  • VT
  • WA
  • WI
  • WY
3102 West End Avenue
Suite 500
Nashville, TN 37203

Email Me

holly.adams@ubs.com
Holly Adams
3102 West End Avenue,Nashville,TN,37203

Ryan Cox

Wealth Strategy Associate

As the Wealth Strategy Associate for the team, Ryan's daily focus is to create and manage our marketing campaigns, develop financial plans, source investment solutions for our clients and ultimately drive team growth. After spending 18 years in the Rocky Mountains, he began his finance career while attending Arizona State University, interning for a major wall street firm. Ryan joined the Choy Group in 2015.

Ryan lives in Scottsdale, AZ. In his free time he enjoys adventurous travel, a spirited drive and exploring new restaurant experiences.

Ryan holds his FINRA Series 7 and 66 licenses.

Registered States:
  • AZ
  • CA
  • CO
  • FL
  • GA
  • HI
  • ID
  • IL
  • IN
  • MD
  • MI
  • MN
  • MO
  • MS
  • MT
  • NC
  • NH
  • NJ
  • NM
  • NV
  • NY
  • OH
  • OR
  • PA
  • SC
  • TX
  • UT
  • VA
  • WA
  • WI
  • WY
2575 East Camelback Road
Suite 900
Phoenix, AZ 85016

Email Me

ryan.m.cox@ubs.com
Ryan Cox
2575 East Camelback Road,Phoenix,AZ,85016

Lori Brannigan

Senior Client Associate

2575 East Camelback Road
Suite 900
Phoenix, AZ 85016

Email Me

lori.brannigan@ubs.com
Lori Brannigan
2575 East Camelback Road,Phoenix,AZ,85016

Weston Zierer

Client Associate

Weston is currently a graduate student in the Master of Science in Finance program at Vanderbilt University and a recent ASU graduate. As a Client Service Associate, his responsibilities include determining portfolio weightings, conducting investment research, and publishing quarterly newsletters on capital market trends and the team’s strategic responses.

With experience at financial firms in Phoenix and in building a small service-based business, Weston developed a strong interest in crafting comprehensive financial strategies through direct client engagement, grounded in trust, integrity, and respect. Drawing on his collegiate football background, he understands that success is built on consistent dedication, perpetual learning, and a genuine passion for the craft. Weston is committed to impacting others by delivering specialized asset management to wealth management services, supported by data-driven analytics and care. He holds his FINRA SIE license and is progressing toward his Series 7 license.

In his free time, Weston enjoys traveling, hiking, and running.

2575 East Camelback Road
Suite 900
Phoenix, AZ 85016

Email Me

weston.zierer@ubs.com
Weston Zierer
2575 East Camelback Road,Phoenix,AZ,85016

Ella Choy

Intern

As a full-time student at Vanderbilt University, Ella is pursuing a degree in Human and Organizational Development and Business while also gaining practical experience as a wealth management intern.

With her exposure to financial planning from a young age, along with her current involvement in her own non-profit and Vanderbilt extracurriculars, Ella brings a blend of academic knowledge and hands on experience to the table. Through her internship, she is honing her skills in investment analysis, financial planning, and client relationship management, all while balancing the demands of a rigorous academic program. With her commitment to excellence and her drive to succeed, Ella is committed to making an impact in the financial world.

2575 East Camelback Road
Suite 900
Phoenix, AZ 85016

Email Me

ella.choy@ubs.com
Ella Choy
2575 East Camelback Road,Phoenix,AZ,85016

This website uses cookies to make sure you get the best experience on our website. You can find more information under the Privacy Statement. You are free to change your cookies' settings in the privacy settings.

Go to privacy settings