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The Choy Group

Phoenix, AZ • Tucson, AZ • Franklin, TN • Nashville, TN

Managing your wealth is deeply personal

Managing your wealth is deeply personal, and it starts with understanding what matters most to you. We take a holistic approach to wealth management, crafting tailored solutions that align with your unique goals and priorities. Through collaboration with our globally connected investment office and a client-centered focus, we’re committed to helping you grow and preserve your wealth, regardless of market conditions. We will collaborate with you to build a lasting legacy and secure your financial future, no matter where you are today.

  • Pete New

    Peter Choy, AIF, CRPC, CRPS

    Managing Director–Wealth Management

    Institutional Consultant, UBS Institutional Consulting Program

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    • AK
    • AR
    • AZ
    • CA
    • CO
    • DC
    • FL
    • GA
    • HI
    • ID
    • IL
    • IN
    • KS
    • KY
    • MA
    • MD
    • MI
    • MN
    • MO
    • MS
    • MT
    • NC
    • NH
    • NJ
    • NM
    • NV
    • NY
    • OH
    • OK
    • OR
    • PA
    • SC
    • TN
    • TX
    • UT
    • VA
    • WA
    • WI
    • WY

    As the son of Korean immigrants, Peter embraced hard work early, managing one of many family businesses at age ten. At thirteen, his family lost everything. The experience left an indelible mark on Peter, fueling his drive to serve his country as a Cadet at West Point and eventually leading his own wealth management team to help others successfully achieve their financial goals.

    With wealth management experience of almost 30 years, Peter serves as a resource and partner to his clients.  Having held previous positions as a branch manager and training coordinator for one of the “Big 4” investment firms in the Phoenix metropolitan area; his unique industry knowledge provides value in his clients’ lives by navigating them toward their financial goals.

    Drawing from his military experience and with a comprehensive perspective in wealth management, Peter is disciplined in crafting customized plans and implementing personalized investment strategies for high-net-worth clients.  He specializes in providing investment advice that often involves tax-efficient investing, retirement planning, and wealth transfer strategies.  As your financial advisor, Peter will work tirelessly to manage your significant life changes by offering solutions that focus on your short and long-term outcomes.

    The Choy Group assists corporate executives and business owners maximize personal and business assets while offering lending solutions. With many industry designations, Peter also serves as a fiduciary to Retirement Plans, Endowments & Foundations. 

    The Choy Group has team members located in both Arizona and Tennessee to serve our clients.  Peter is based out of Franklin, Tennessee while his daughter, Ella, attends Vanderbilt University.  He travels back to Arizona frequently to meet clients and team members.  

    Personal & Community

    West Point Class of ’98 Fund | Active Donor       

    Sun Lakes Crown Rotary | Paul Harris Fellow

    Coloring for a Cure | Board Member

    Caring 4 Paws | Board Member

    • Forbes Best-in-State Wealth Advisors, 2019, 2020, 2021, 2022, 2023, 2024, 2025The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
    • Forbes Best-in-State Wealth Management Teams, 2023, 2024, 2025The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
    • UBS Wealth Management Chairman’s Council, 2025UBS Financial Services Inc. Councils are a distinction held by UBS Financial Advisors based on criteria including evaluation of compliance with firm rules, standards & policies and revenue. Council membership is not representative of any one client's experience and is not indicative of the advisor’s future performance.
    • UBS Wealth Management President’s Council, 2024UBS Financial Services Inc. Councils are a distinction held by UBS Financial Advisors based on criteria including evaluation of compliance with firm rules, standards & policies and revenue. Council membership is not representative of any one client's experience and is not indicative of the advisor’s future performance.

    • United States Military Academy, West Point
    • University of Pennsylvania, Wharton, Executive's Certificate
    • Arizona State University, Business and Communication
    • Institutional Consultant, UBS Institutional Consulting Program
    • Retirement Plan Consultant
    • Endowment & Foundation Consultant
    • Accredited Investment Fiduciary
    • Chartered Retirement Planning Counselor
    • Chartered Retirement Plans Specialist
    • Senior Portfolio Manager
    Financial planning
    Estate planning strategies
    Philanthropy
    Business succession
    Custom portfolios
    Institutional consulting
    Lending services
    6100 Tower Circle
    Suite 100
    Franklin, TN 37067
    peter.y.choy@ubs.com
    Peter Choy, AIF, CRPC, CRPS
    6100 Tower Circle,Franklin,TN,37067
  • Holly Adams

    Holly Adams

    Registered Client Associate

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    • AK
    • AL
    • AR
    • AZ
    • CA
    • CO
    • CT
    • DC
    • FL
    • GA
    • HI
    • IA
    • ID
    • IL
    • IN
    • KS
    • KY
    • LA
    • MA
    • MD
    • MI
    • MN
    • MO
    • MS
    • MT
    • NC
    • NJ
    • NM
    • NV
    • NY
    • OH
    • OK
    • OR
    • PA
    • PR
    • SC
    • SD
    • TN
    • TX
    • UT
    • VA
    • VI
    • VT
    • WA
    • WI
    • WY

    Born and raised in California, I developed a strong passion for finance and client relations early on while working for my family’s business. I had the privilege of working with ultra-high-net-worth families in Beverly Hills, where I honed my skills in wealth management and built lasting relationships with clients. After relocating to Nashville, I continued my journey in private wealth management, dedicating the past six years to providing tailored financial solutions and exceptional service to clients. My diverse experience and commitment to understanding the unique needs of each family allow me to deliver personalized strategies that align with their financial goals. When not working I enjoy spending time with my husband and children on the lake near our home and traveling.

          3102 West End Avenue
          Suite 500
          Nashville, TN 37203
          holly.adams@ubs.com
          Holly Adams
          3102 West End Avenue,Nashville,TN,37203
        • Lori

          Lori Brannigan

          Senior Client Associate

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            Lori is a Senior Client Service Associate with 37 years of experience in the financial industry and has a diverse background in customer administrative support.

            Lori provides The Choy Group with operational and back office support.

            A native of Arizona, Lori and her husband John get out in nature as much as possible.  In her leisure time she enjoys gardening, listening to music, reading and has a flair for decorating.

                  2575 East Camelback Road
                  Suite 900
                  Phoenix, AZ 85016
                  lori.brannigan@ubs.com
                  Lori Brannigan
                  2575 East Camelback Road,Phoenix,AZ,85016
                • Katie White Background

                  Katie Malecky

                  Client Associate

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                    Katie Malecky is a friendly and dependable Client Service Associate based in Nashville, TN. With a passion for helping others and a calm, solutions-focused approach, Katie is committed to making every interaction a positive one. Whether she’s answering questions, resolving issues, or guiding someone through a process, she brings empathy, clarity, and care to every conversation.

                    Katie takes pride in being someone her colleagues and clients can count on. She believes that great service starts with listening and ends with trust.

                    When she’s not at work, Katie enjoys hiking  and getting lost in a good book—two things that keep her grounded and inspired.

                          6100 Tower Circle
                          Suite 100
                          Franklin, TN 37067
                          katie.malecky@ubs.com
                          Katie Malecky
                          6100 Tower Circle,Franklin,TN,37067
                        • Weston Zierer

                          Weston Zierer

                          Registered Client Associate

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                          • AK
                          • AL
                          • AR
                          • CA
                          • CO
                          • CT
                          • DC
                          • DE
                          • FL
                          • GA
                          • HI
                          • IA
                          • IL
                          • IN
                          • KS
                          • KY
                          • LA
                          • MA
                          • MD
                          • ME
                          • MI
                          • MN
                          • MS
                          • MT
                          • NC
                          • ND
                          • NH
                          • NJ
                          • NM
                          • NV
                          • NY
                          • OH
                          • OK
                          • OR
                          • PA
                          • RI
                          • SC
                          • SD
                          • TN
                          • TX
                          • UT
                          • VA
                          • VT
                          • WA
                          • WI
                          • WV
                          • WY

                          Weston is currently pursuing an M.S. in Finance at Vanderbilt University. As a Registered Client Associate, he supports portfolio management and investment research for high-net-worth individuals, institutional clients, and qualified plans. Drawing on his collegiate football background, Weston understands that successful execution stems from preparation, continuous learning, and a genuine passion for one’s craft. This commitment drives his focus on delivering specialized asset management solutions within wealth management, always with a client-first approach. 

                                3102 West End Avenue
                                Suite 500
                                Nashville, TN 37203
                                weston.zierer@ubs.com
                                Weston Zierer
                                3102 West End Avenue,Nashville,TN,37203
                              • Ella Headshot

                                Ella Choy

                                Client Associate

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                                  As a full-time student at Vanderbilt University, Ella is pursuing a degree in Human and Organizational Development and Business while also gaining practical experience as a wealth management intern.

                                  With her exposure to financial planning from a young age, along with her current involvement in her own non-profit and Vanderbilt extracurriculars, Ella brings a blend of academic knowledge and hands on experience to the table. Through her internship, she is honing her skills in investment analysis, financial planning, and client relationship management, all while balancing the demands of a rigorous academic program. With her commitment to excellence and her drive to succeed, Ella is committed to making an impact in the financial world.

                                        6100 Tower Circle
                                        Suite 100
                                        Franklin, TN 37067
                                        ella.choy@ubs.com
                                        Ella Choy
                                        6100 Tower Circle,Franklin,TN,37067

                                      Your Wealth. Your Vision.

                                      Three generations in apple orchard

                                      Turn possibilities into a plan

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                                      A leading global wealth manager

                                      Texas

                                      Donor-advised funds

                                      Year-end charitable giving

                                      As we approach the end of the year, you may be thinking about the charitable contributions you’d like to make. Learn how a donor-advised fund (DAF), can support your favorite charities in a flexible, tax-efficient and cost-effective manner.

                                      For personalized service and more information on how a DAF can fit into your charitable giving plans, contact our team today.

                                      A leader in wealth management

                                      Backed by the strength of our parent company, UBS AG

                                      $6.9 trn

                                      UBS Group invested assets
                                      As of 10/29/2025

                                      51 countries

                                      Our global footprint

                                      Global leader

                                      UBS is a leading and truly global wealth manager

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