Let's move forward. Together.

Two people distant

Our clients know that we put their best interests first at all times. As your financial advocates, we ask the critical questions to learn all about you, your family, priorities and concerns. At the end of the day, we understand that earning your confidence and trust requires integrity, prudence and accessibility.

Adult couple on cell phone

Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

  • Paul

    Paul Baker

    Senior Vice President–Wealth Management

    Financial Advisor

    • image
    • image
    • image
    • image
    • CA
    • CO
    • CT
    • DE
    • FL
    • IL
    • IN
    • MA
    • MI
    • MN
    • NC
    • NH
    • NJ
    • NY
    • OH
    • OR
    • PA
    • SC
    • TX
    • UT
    • VA
    • WA
    Paul has been with UBS for over 18 years and has more than 20 years of financial services experience. His desire to work in a dynamic, exciting environment drove Paul to this industry. He enjoys helping people build and preserve their assets, and pursue their financial goals. Paul works very closely with his clients providing great deal of personal attention. His clients benefit from his experience in asset allocation, diversification and customized financial solutions. Paul graduated from the University of Pennsylvania in 1990. He holds Series 7, 31, 63, and insurance licenses. Paul enjoys running, racquetball, hiking and coaching soccer. He lives in West Orange, NJ, with his wife, Laura, and their children, Joshua and Emily.

      • University of Pennslvania: 1990
        51 JFK Parkway
        Suite 303
        Short Hills, NJ 07078
        paul.baker@ubs.com
        Paul Baker
        51 JFK Parkway,Short Hills,NJ,07078
      • image

        Daenna Tarullo

        Senior Registered Client Associate

        • image
        • image
        • image
        • CA
        • FL
        • NH
        • NJ
        • NY
        • PA
        • TX

              51 JFK Parkway
              Suite 303
              Short Hills, NJ 07078
              diana.tarullo@ubs.com
              Daenna Tarullo
              51 JFK Parkway,Short Hills,NJ,07078
            Three generations in apple orchard

            Turn possibilities into a plan

            House View Monthly

            Mountain climbers on peak at sunrise

            A leading global wealth manager

            Texas

            Texas flood relief

            Support and resources

            Our UBS Optimus Foundation in the US is directly supporting emergency response, relief and reconstruction activities in Texas through our partnerships with World Central Kitchen and Team Rubicon. You can support these organizations and pool funds, together with Optimus, to increase their ability to support communities in Texas. In addition, any client donation to one of our Optimus partners will receive a 10% match from UBS.

            Learn how you can get involved and make an impact through the UBS Optimus Foundation.

            The UBS Optimus Foundation is a global network of separately organized and regulated, tax-exempt, charitable organizations, founded and managed by UBS, that make grants and other financial contributions to implementing partner organizations aligned with their values and objectives.

            A leader in wealth management

            Backed by the strength of our parent company, UBS AG

            $6 trn

            UBS Group invested assets
            As of 12/31/2024

            51 countries

            Our global footprint

            Global leader

            UBS is a leading and truly global wealth manager

            Insights

            This website uses cookies to make sure you get the best experience on our website. You can find more information under the Privacy Statement. You are free to change your cookies' settings in the privacy settings.

            Go to privacy settings