Experience

Lori brings over 33 years of experience in the financial services industry, a valuable attribute in the eyes of her clients and their other trusted advisors.  She views herself as a life consultant; clients are paying for advice, and advice equals guidance, perspective, and judgment. Listening is important during this process. But it’s caring that has made the difference in  clients’ lives and their financial journeys.

Lori's team, Sycamore Wealth Management, is a multigenerational team including her partner Harrison Croff, Senior Vice President – Wealth Management, Rachael Stiny, Wealth Management Associate and Annalisa Rada-McGee, Senior Wealth Strategy Associate.  As a team with a shared vision, they rely on each other to reinforce the stability clients have come to expect.  Above all else, they strive to build lasting relationships through customized service, integrity, and continuity.

Lori is thankful to have had the responsibility and privilege to work in partnership with long-term clients for so many years.  The relationships make work especially rewarding while inspiring the team with the trust and confidence clients bestow upon them.

Lori and her husband Jim reside in the Santa Ynez Valley along with their rescue cat Hobo.  She has a strong passion for supporting efforts to drive education. Outside of the office she is an avid reader and tends to her much loved garden.

CA Insurance License 0578330

Harrison has always been passionate about providing honest and sound advice. Helping families navigate the complexities of the modern world is a key focus for him.  Financial planning and investment management are core competencies for Harrison and his partner, Lori.

Being a Team Leader in the U.S. Army for 6 years and serving in Afghanistan taught him the value of hard work and the importance leadership. Today, those values guide the practice he and Lori lead, Sycamore Wealth Management.

Harrison began his financial services career at UBS in 2013. He graduated with a B.S. in Quantitative Economics from California Polytechnic State University (Cal Poly) and went on to earn an M.A. in Economics from the University of California, Santa Barbara. In addition, he holds the Series 7 and 63 licenses.

Dedicated to his family and community, Harrison serves as the Chief Financial Officer for the Gretler Foundation. He met his wonderful wife Anne, in the dorms during the first week of college. They consider themselves blessed to reside in Santa Barbara, CA with their daughter Elizabeth and their Shipoo, Miss Mona.

CA Insurance License 0L68676

From an early age Rachael has shown an interest in business and finance, learning from her parents who are both business professionals. She joined UBS in the summer of 2018 when Lori and Harrison welcomed her to Sycamore Wealth Management. She has continued to develop her passion as she works along side two remarkable individuals who demonstrate an exceptional level of integrity, care, and intelligence.

Rachael feels a sense of accomplishment offering support to clients and contributing to a team that truly puts their clients’ interests at the heart of their practice. Her commitment to delivering excellent service is demonstrated through her professionalism and accountability.

Prior to joining UBS, Rachael was an Executive Assistant for an oil technology company and later completed her Bachelor’s degree in Finance at San Francisco State University in 2017.

Rachael earned the Series 7 and Series 66 Securities Licenses in 2019 and is currently pursuing the Certified Financial Planner certification.

Outside of work, you will find her skiing, cycling, and riding dirt bikes.