A plan for today, tomorrow and generations to come

At times, the complexity of today’s global economy may feel overwhelming. Whether you’re a working professional who is building wealth, a successful executive or business owner contemplating your next act, or the head of a multigenerational family looking to preserve your family’s future—you have questions. You expect clear answers from an advisor with worldwide experience who understands you, your family and your community.

Our highly credentialed team offers the thoughtful perspective and proactive service your family needs to help meet their goals. With a team of advisors spanning decades of experience, we strive, relentlessly, to make sure you feel well taken care of. By putting financial planning at the core of everything we do, we offer the capabilities to help you, your business and your family unlock opportunity, preserve wealth and create continuity.

Start the planning conversation

Pursuing Your Goals Together

Our mission is to provide quality strategies customized to your needs. We work very hard to connect passionate service with a technical background in economics and financial markets to provide our clients with end to end financial advising. We pride ourselves in clearly articulating the investment strategies we utilize to meet our client's financial needs.

Lori Daffron, CFP®

Senior Vice President–Wealth Management
View bio Industry recognition
- AZ
- CA
- CO
- CT
- FL
- HI
- ID
- IL
- MA
- MD
- MI
- MN
- MT
- NC
- NM
- NV
- NY
- OK
- OR
- TN
- TX
- UT
- WA
Lori brings over 33 years of experience in the financial services industry, a valuable attribute in the eyes of her clients and their other trusted advisors. She views herself as a life consultant; clients are paying for advice, and advice equals guidance, perspective, and judgment. Listening is important during this process. But it’s caring that has made the difference in clients’ lives and their financial journeys.

Lori's team, Sycamore Wealth Management, is a multigenerational team including her partner Harrison Croff, Senior Vice President – Wealth Management, Rachael Stiny, Wealth Management Associate and Annalisa Rada-McGee, Senior Wealth Strategy Associate. As a team with a shared vision, they rely on each other to reinforce the stability clients have come to expect. Above all else, they strive to build lasting relationships through customized service, integrity, and continuity.

Lori is thankful to have had the responsibility and privilege to work in partnership with long-term clients for so many years. The relationships make work especially rewarding while inspiring the team with the trust and confidence clients bestow upon them.

Lori and her husband Jim reside in the Santa Ynez Valley along with their rescue cat Hobo. She has a strong passion for supporting efforts to drive education. Outside of the office she is an avid reader and tends to her much loved garden.

CA Insurance License 0578330
- Forbes America’s Top Women Wealth Advisors, 2018, 2019, 2020, 2021The Forbes rating is compiled by Shook Research and awarded annually in February based on information from a 12 month period ending September of the prior year.
- Forbes Best-in-State Wealth Advisors, 2018, 2019, 2020, 2021, 2022, 2023The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
- Forbes Best-in-State Wealth Management Teams, 2023The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
- Forbes Best-in-State Women Wealth Advisors, 2020, 2021, 2022, 2023The Forbes rating is compiled by Shook Research and awarded annually in February based on information from a 12 month period ending September of the prior year.
- California State University Chico, B.S. in Business Administration
- CERTIFIED FINANCIAL PLANNER™
- Portfolio Manager
- Series 7, 24, 27, 53, 35, and 65
222 East Carrillo Street
Suite 106
Santa Barbara, CA 93101
Harrison Croff

Senior Vice President–Wealth Management
View bio Industry recognition
- AK
- AZ
- CA
- CO
- CT
- FL
- HI
- IA
- ID
- IL
- MA
- MD
- ME
- MI
- MN
- MT
- NC
- NM
- NV
- NY
- OK
- OR
- SD
- TN
- TX
- UT
- WA
- WI
Harrison has always been passionate about providing honest and sound advice. Helping families navigate the complexities of the modern world is a key focus for him. Financial planning and investment management are core competencies for Harrison and his partner, Lori.

Being a Team Leader in the U.S. Army for 6 years and serving in Afghanistan taught him the value of hard work and the importance leadership. Today, those values guide the practice he and Lori lead, Sycamore Wealth Management.

Harrison began his financial services career at UBS in 2013. He graduated with a B.S. in Quantitative Economics from California Polytechnic State University (Cal Poly) and went on to earn an M.A. in Economics from the University of California, Santa Barbara. In addition, he holds the Series 7 and 63 licenses.

Dedicated to his family and community, Harrison serves as the Chief Financial Officer for the Gretler Foundation. He met his wonderful wife Anne, in the dorms during the first week of college. They consider themselves blessed to reside in Santa Barbara, CA with their daughter Elizabeth and their Shipoo, Miss Mona.

CA Insurance License 0L68676
- Forbes Best-in-State Wealth Management Teams, 2023The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
- California Polytechnic State University , B.S. in Quantitative Economics
- University of California Santa Barbara, M.A. in Economics
- Portfolio Manager
- Series 7 and Series 66
222 East Carrillo Street
Suite 106
Santa Barbara, CA 93101
Rachael Stiny

Wealth Management Associate
View bio
- AZ
- CA
- CO
- CT
- FL
- HI
- ID
- IL
- MA
- MD
- MI
- MN
- MT
- NC
- NM
- NV
- NY
- OR
- TN
- TX
- UT
- WA
From an early age Rachael has shown an interest in business and finance, learning from her parents who are both business professionals. She joined UBS in the summer of 2018 when Lori and Harrison welcomed her to Sycamore Wealth Management. She has continued to develop her passion as she works along side two remarkable individuals who demonstrate an exceptional level of integrity, care, and intelligence.

Rachael feels a sense of accomplishment offering support to clients and contributing to a team that truly puts their clients’ interests at the heart of their practice. Her commitment to delivering excellent service is demonstrated through her professionalism and accountability.

Prior to joining UBS, Rachael was an Executive Assistant for an oil technology company and later completed her Bachelor’s degree in Finance at San Francisco State University in 2017.

Rachael earned the Series 7 and Series 66 Securities Licenses in 2019 and is currently pursuing the Certified Financial Planner certification.

Outside of work, you will find her skiing, cycling, and riding dirt bikes.
- San Francisco State University, B.S. in Business Administration, Finance Concentration
- Santa Barbara City College, A.A. in Economics
- Santa Barbara City College, A.S. in Business Administration
- Series 7 and Series 66
222 East Carrillo Street
Suite 106
Santa Barbara, CA 93101
Annalisa Rada-McGee

Senior Wealth Strategy Associate
View bio
- AZ
- CA
- CT
- DC
- DE
- FL
- HI
- MA
- MD
- MN
- MO
- MT
- NE
- NV
- NY
- OR
- PA
- SD
- WA
Annalisa joined UBS Financial Services in 2014. Having previously served as Senior Registered Client Associate and Branch Manager's Assistant, Annalisa brings over 25 years of experience to the team. For several years she served as a coach and trusted mentor to UBS advisor teams and the branch. She joined Sycamore Wealth Group in 2023 to support the team’s growing business and offers highly skilled services to handle more complex client needs.

Annalisa studied Business Administration at Santa Barbara Business College and Communications and Graphics at Santa Barbara City College. She maintains her Series 7, 63, and 66 Licenses. Prior to joining UBS, she earned the Distinguished Service Professional Award, as recognition of her outstanding accomplishments as a registered associate.

When away from the office, Annalisa enjoys gardening, bicycling, volunteering with local charities, and spending time with her husband Ed and Charlie the family dog.
222 East Carrillo Street
Suite 106
Santa Barbara, CA 93101

Lori Daffron, CFP®

Senior Vice President–Wealth Management
View bio Industry recognition
- AZ
- CA
- CO
- CT
- FL
- HI
- ID
- IL
- MA
- MD
- MI
- MN
- MT
- NC
- NM
- NV
- NY
- OK
- OR
- TN
- TX
- UT
- WA
Lori brings over 33 years of experience in the financial services industry, a valuable attribute in the eyes of her clients and their other trusted advisors. She views herself as a life consultant; clients are paying for advice, and advice equals guidance, perspective, and judgment. Listening is important during this process. But it’s caring that has made the difference in clients’ lives and their financial journeys.

Lori's team, Sycamore Wealth Management, is a multigenerational team including her partner Harrison Croff, Senior Vice President – Wealth Management, Rachael Stiny, Wealth Management Associate and Annalisa Rada-McGee, Senior Wealth Strategy Associate. As a team with a shared vision, they rely on each other to reinforce the stability clients have come to expect. Above all else, they strive to build lasting relationships through customized service, integrity, and continuity.

Lori is thankful to have had the responsibility and privilege to work in partnership with long-term clients for so many years. The relationships make work especially rewarding while inspiring the team with the trust and confidence clients bestow upon them.

Lori and her husband Jim reside in the Santa Ynez Valley along with their rescue cat Hobo. She has a strong passion for supporting efforts to drive education. Outside of the office she is an avid reader and tends to her much loved garden.

CA Insurance License 0578330
- Forbes America’s Top Women Wealth Advisors, 2018, 2019, 2020, 2021The Forbes rating is compiled by Shook Research and awarded annually in February based on information from a 12 month period ending September of the prior year.
- Forbes Best-in-State Wealth Advisors, 2018, 2019, 2020, 2021, 2022, 2023The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
- Forbes Best-in-State Wealth Management Teams, 2023The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
- Forbes Best-in-State Women Wealth Advisors, 2020, 2021, 2022, 2023The Forbes rating is compiled by Shook Research and awarded annually in February based on information from a 12 month period ending September of the prior year.
- California State University Chico, B.S. in Business Administration
- CERTIFIED FINANCIAL PLANNER™
- Portfolio Manager
- Series 7, 24, 27, 53, 35, and 65
222 East Carrillo Street
Suite 106
Santa Barbara, CA 93101
Harrison Croff

Senior Vice President–Wealth Management
View bio Industry recognition
- AK
- AZ
- CA
- CO
- CT
- FL
- HI
- IA
- ID
- IL
- MA
- MD
- ME
- MI
- MN
- MT
- NC
- NM
- NV
- NY
- OK
- OR
- SD
- TN
- TX
- UT
- WA
- WI
Harrison has always been passionate about providing honest and sound advice. Helping families navigate the complexities of the modern world is a key focus for him. Financial planning and investment management are core competencies for Harrison and his partner, Lori.

Being a Team Leader in the U.S. Army for 6 years and serving in Afghanistan taught him the value of hard work and the importance leadership. Today, those values guide the practice he and Lori lead, Sycamore Wealth Management.

Harrison began his financial services career at UBS in 2013. He graduated with a B.S. in Quantitative Economics from California Polytechnic State University (Cal Poly) and went on to earn an M.A. in Economics from the University of California, Santa Barbara. In addition, he holds the Series 7 and 63 licenses.

Dedicated to his family and community, Harrison serves as the Chief Financial Officer for the Gretler Foundation. He met his wonderful wife Anne, in the dorms during the first week of college. They consider themselves blessed to reside in Santa Barbara, CA with their daughter Elizabeth and their Shipoo, Miss Mona.

CA Insurance License 0L68676
- Forbes Best-in-State Wealth Management Teams, 2023The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
- California Polytechnic State University , B.S. in Quantitative Economics
- University of California Santa Barbara, M.A. in Economics
- Portfolio Manager
- Series 7 and Series 66
222 East Carrillo Street
Suite 106
Santa Barbara, CA 93101
Rachael Stiny

Wealth Management Associate
View bio
- AZ
- CA
- CO
- CT
- FL
- HI
- ID
- IL
- MA
- MD
- MI
- MN
- MT
- NC
- NM
- NV
- NY
- OR
- TN
- TX
- UT
- WA
From an early age Rachael has shown an interest in business and finance, learning from her parents who are both business professionals. She joined UBS in the summer of 2018 when Lori and Harrison welcomed her to Sycamore Wealth Management. She has continued to develop her passion as she works along side two remarkable individuals who demonstrate an exceptional level of integrity, care, and intelligence.

Rachael feels a sense of accomplishment offering support to clients and contributing to a team that truly puts their clients’ interests at the heart of their practice. Her commitment to delivering excellent service is demonstrated through her professionalism and accountability.

Prior to joining UBS, Rachael was an Executive Assistant for an oil technology company and later completed her Bachelor’s degree in Finance at San Francisco State University in 2017.

Rachael earned the Series 7 and Series 66 Securities Licenses in 2019 and is currently pursuing the Certified Financial Planner certification.

Outside of work, you will find her skiing, cycling, and riding dirt bikes.
- San Francisco State University, B.S. in Business Administration, Finance Concentration
- Santa Barbara City College, A.A. in Economics
- Santa Barbara City College, A.S. in Business Administration
- Series 7 and Series 66
222 East Carrillo Street
Suite 106
Santa Barbara, CA 93101
Annalisa Rada-McGee

Senior Wealth Strategy Associate
View bio
- AZ
- CA
- CT
- DC
- DE
- FL
- HI
- MA
- MD
- MN
- MO
- MT
- NE
- NV
- NY
- OR
- PA
- SD
- WA
Annalisa joined UBS Financial Services in 2014. Having previously served as Senior Registered Client Associate and Branch Manager's Assistant, Annalisa brings over 25 years of experience to the team. For several years she served as a coach and trusted mentor to UBS advisor teams and the branch. She joined Sycamore Wealth Group in 2023 to support the team’s growing business and offers highly skilled services to handle more complex client needs.

Annalisa studied Business Administration at Santa Barbara Business College and Communications and Graphics at Santa Barbara City College. She maintains her Series 7, 63, and 66 Licenses. Prior to joining UBS, she earned the Distinguished Service Professional Award, as recognition of her outstanding accomplishments as a registered associate.

When away from the office, Annalisa enjoys gardening, bicycling, volunteering with local charities, and spending time with her husband Ed and Charlie the family dog.
222 East Carrillo Street
Suite 106
Santa Barbara, CA 93101

A focus on personalized access and service

Working with diverse clients with specific needs, our team sees it as our top responsibility to understand each aspect of your unique and often complicated financial life.

Exceptional financial strength and stability

Right now, we know a strong foundation is more important to you than ever. For more than 160 years, UBS has been tested and proven resilient—serving our clients through a wide range of financial challenges and market conditions. We continue to be recognized for, and demonstrate, our strength as a leader among the biggest, and strongest, globally systemic banks.

Learn more about our Stability & Strength

Retirement readiness

For your retirement or your company retirement plan

Approaching or entering retirement, you may fear the possibility of outliving your savings. Or you may be responsible for optimizing an increasingly complex employer-sponsored plan. We can help ease your concerns by providing custom strategies that focus on meeting the ever-growing income needs for a retirement that may last 30 years or more.

Ready to roll over? Approaching retirement or in times of career transition, you need practical 401(k) rollover solutions that are specific to your needs. We can help evaluate your distribution options and assist you in making investment decisions that could help manage taxes while addressing your broader financial and retirement goals.

Retirement income planning. Focusing on retirement income planning, our team can work with you to develop planning strategies that help preserve your lifestyle and livelihood in retirement. Our strategies can help ease concerns about how long you will need to draw your funds in retirement, preparing for unexpected expenses and maintaining your independence.

Long-term care. With longevity increasing and healthcare costs rising, long-term care may have a significant impact on your finances. Long-term care should be a key part of a comprehensive financial and retirement plan. We’ll help develop strategies that can help prepare you for future care while keeping your financial goals on track.

Helping you optimize your corporate plan. We help organizations design, implement and monitor the investment programs of their 401(k), defined benefit and nonqualified plans. We will help you evaluate indicators of plan health, maintain the most competitive cost structures, formalize investment committee decision-making and manage regulatory requirements.

Our Philosophy

We do more than manage money.
We optimize potential.

We have decades of experience in portfolio management, but we’re also excellent at spotting talent. And by "talent," we mean people who know what they have and are willing to think creatively and resourcefully to express it in ways that not only surprise and delight themselves, but also can change the world.

We count those people among our most stellar clients—and also among the happiest people we’ve ever met. Because when you decide to leverage what you have to your highest purpose, your life takes on a new meaning.

Life is unpredictable. Could we be better prepared?

For some of life's questions you're not alone. Together we can find the answer.

With so much changing every day, it's hard to know how our lives will be affected. What will the changes mean for your family? Your business? Your future? We can help you get your plan in place.

Backed by the strength of UBS

A global leader in wealth management

Financial strength

Driving confidence.
Aa3 (stable) Moody’s
A+ (stable) Standard & Poor’s

UBS AG, long-term senior secured debt rating. As of 12/31/2022

For Ultra-High Net Worth clients

Euromoney Private Banking and Wealth Management Survey, 2016-2020

Serving the next generation

Euromoney Private Banking and Wealth Management Survey, 2020-2022

A plan for today, tomorrow and generations to come

Pursuing Your Goals Together

Lori Daffron, CFP®

Harrison Croff

Rachael Stiny

Annalisa Rada-McGee

Lori Daffron, CFP®

Harrison Croff

Rachael Stiny

Annalisa Rada-McGee

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Education

Credentials

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Education

Credentials

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A focus on personalized access and service

Exceptional financial strength and stability

Retirement readiness

Our Philosophy

Life is unpredictable. Could we be better prepared?

Backed by the strength of UBS

A global leader in wealth management

Insights

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