A plan for today, tomorrow and generations to come

At times, the complexity of today’s global economy may feel overwhelming. Whether you’re a working professional who is building wealth, a successful executive or business owner contemplating your next act, or the head of a multigenerational family looking to preserve your family’s future—you have questions. You expect clear answers from an advisor with worldwide experience who understands you, your family and your community.

Our highly credentialed team offers the thoughtful perspective and proactive service your family needs to help meet their goals. With a team of advisors spanning decades of experience, we strive, relentlessly, to make sure you feel well taken care of. By putting financial planning at the core of everything we do, we offer the capabilities to help you, your business and your family unlock opportunity, preserve wealth and create continuity.

Start the planning conversation

Pursuing Your Goals Together

Our mission is to provide quality strategies customized to your needs. We work very hard to connect passionate service with a technical background in economics and financial markets to provide our clients with end to end financial advising. We pride ourselves in clearly articulating the investment strategies we utilize to meet our client's financial needs.

Lori Daffron, CFP®

Senior Vice President–Wealth Management
View bio Industry recognition
- AK
- AZ
- CA
- CO
- CT
- FL
- HI
- ID
- IL
- KY
- MA
- MD
- MI
- MN
- MO
- MT
- NC
- NM
- NV
- NY
- OK
- OR
- SC
- TN
- TX
- UT
- VA
- WA
Lori brings over 33 years of experience in the financial services industry, a valuable attribute in the eyes of her clients and their other trusted advisors. She views herself as a life consultant; clients are paying for advice, and advice equals guidance, perspective, and judgment. Listening is important during this process. But it’s caring that has made the difference in clients’ lives and their financial journeys.

Lori's team, Sycamore Wealth Management, is a multigenerational team including her partner Harrison Croff, Senior Vice President – Wealth Management, Rachael Stiny, Wealth Management Associate and Annalisa Rada-McGee, Senior Wealth Strategy Associate. As a team with a shared vision, they rely on each other to reinforce the stability clients have come to expect. Above all else, they strive to build lasting relationships through customized service, integrity, and continuity.

Lori is thankful to have had the responsibility and privilege to work in partnership with long-term clients for so many years. The relationships make work especially rewarding while inspiring the team with the trust and confidence clients bestow upon them.

Lori and her husband Jim reside in the Santa Ynez Valley along with their rescue cat Hobo. She has a strong passion for supporting efforts to drive education. Outside of the office she is an avid reader and tends to her much loved garden.

CA Insurance License 0578330
- Forbes America’s Top Women Wealth Advisors, 2018, 2019, 2020, 2021The Forbes rating is compiled by Shook Research and awarded annually in February based on information from a 12 month period ending September of the prior year.
- Forbes Best-in-State Wealth Advisors, 2018, 2019, 2020, 2021, 2022, 2023The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
- Forbes Best-in-State Wealth Management Teams, 2023, 2024, 2025The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
- Forbes Top Women Wealth Advisors Best-in-State, 2022, 2023The Forbes rating is compiled by Shook Research and awarded annually in February based on information from a 12 month period ending September of the prior year.
- California State University Chico, B.S. in Business Administration
- CERTIFIED FINANCIAL PLANNER®
- Portfolio Manager
- Series 7, 24, 27, 53, 35, and 65
222 East Carrillo Street
Suite 106
Santa Barbara, CA 93101

lori.daffron@ubs.com

Lori Daffron, CFP®

222 East Carrillo Street,Santa Barbara,CA,93101
Harrison Croff

Managing Director–Wealth Management
View bio Industry recognition
- AK
- AZ
- CA
- CO
- CT
- FL
- HI
- IA
- ID
- IL
- KY
- MA
- MD
- MI
- MN
- MO
- MT
- NC
- NM
- NV
- NY
- OK
- OR
- SC
- TN
- TX
- UT
- VA
- WA
- WI
Harrison has always been passionate about providing honest and sound advice. Helping families navigate the complexities of the modern world is a key focus for him. Financial planning and investment management are core competencies for Harrison and his partner, Lori.

Being a Team Leader in the U.S. Army for 6 years and serving in Afghanistan taught him the value of hard work and the importance leadership. Today, those values guide the practice he and Lori lead, Sycamore Wealth Management.

Harrison began his financial services career at UBS in 2013. He graduated with a B.S. in Quantitative Economics from California Polytechnic State University (Cal Poly) and went on to earn an M.A. in Economics from the University of California, Santa Barbara. In addition, he holds the Series 7 and 63 licenses.

Dedicated to his family and community, Harrison serves as the Chief Financial Officer for the Gretler Foundation. He met his wonderful wife Anne, in the dorms during the first week of college. They consider themselves blessed to reside in Santa Barbara, CA with their daughter Elizabeth and their Shipoo, Miss Mona.

CA Insurance License 0L68676
- Forbes Best-in-State Wealth Advisors, 2024, 2025The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
- Forbes Best-in-State Wealth Management Teams, 2023, 2024, 2025The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
- Forbes Top Next-Gen (Generation) Wealth Advisors Best-in-State, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in August based on information from a 12 month period ending in March of the award year.
- California Polytechnic State University , B.S. in Quantitative Economics
- University of California Santa Barbara, M.A. in Economics
- Portfolio Manager
- Series 7 and Series 66
222 East Carrillo Street
Suite 106
Santa Barbara, CA 93101

harrison.croff@ubs.com

Harrison Croff

222 East Carrillo Street,Santa Barbara,CA,93101
Rachael Stiny

Wealth Management Associate
View bio
- AZ
- CA
- CO
- CT
- FL
- HI
- ID
- IL
- MA
- MD
- MI
- MT
- NC
- NM
- NV
- NY
- OR
- TN
- TX
- UT
- WA
From an early age Rachael has shown an interest in business and finance, learning from her parents who are both business professionals. She joined UBS in the summer of 2018 when Lori and Harrison welcomed her to Sycamore Wealth Management. She has continued to develop her passion as she works along side two remarkable individuals who demonstrate an exceptional level of integrity, care, and intelligence.

Rachael feels a sense of accomplishment offering support to clients and contributing to a team that truly puts their clients’ interests at the heart of their practice. Her commitment to delivering excellent service is demonstrated through her professionalism and accountability.

Prior to joining UBS, Rachael was an Executive Assistant for an oil technology company and later completed her Bachelor’s degree in Finance at San Francisco State University in 2017.

Rachael earned the Series 7 and Series 66 Securities Licenses in 2019 and is currently pursuing the Certified Financial Planner certification.

Outside of work, you will find her skiing, cycling, and riding dirt bikes.
- San Francisco State University, B.S. in Business Administration, Finance Concentration
- Santa Barbara City College, A.A. in Economics
- Santa Barbara City College, A.S. in Business Administration
- Series 7 and Series 66
222 East Carrillo Street
Suite 106
Santa Barbara, CA 93101

rachael.stiny@ubs.com

Rachael Stiny

222 East Carrillo Street,Santa Barbara,CA,93101

Lori Daffron, CFP®

Senior Vice President–Wealth Management
View bio Industry recognition
- AK
- AZ
- CA
- CO
- CT
- FL
- HI
- ID
- IL
- KY
- MA
- MD
- MI
- MN
- MO
- MT
- NC
- NM
- NV
- NY
- OK
- OR
- SC
- TN
- TX
- UT
- VA
- WA
Lori brings over 33 years of experience in the financial services industry, a valuable attribute in the eyes of her clients and their other trusted advisors. She views herself as a life consultant; clients are paying for advice, and advice equals guidance, perspective, and judgment. Listening is important during this process. But it’s caring that has made the difference in clients’ lives and their financial journeys.

Lori's team, Sycamore Wealth Management, is a multigenerational team including her partner Harrison Croff, Senior Vice President – Wealth Management, Rachael Stiny, Wealth Management Associate and Annalisa Rada-McGee, Senior Wealth Strategy Associate. As a team with a shared vision, they rely on each other to reinforce the stability clients have come to expect. Above all else, they strive to build lasting relationships through customized service, integrity, and continuity.

Lori is thankful to have had the responsibility and privilege to work in partnership with long-term clients for so many years. The relationships make work especially rewarding while inspiring the team with the trust and confidence clients bestow upon them.

Lori and her husband Jim reside in the Santa Ynez Valley along with their rescue cat Hobo. She has a strong passion for supporting efforts to drive education. Outside of the office she is an avid reader and tends to her much loved garden.

CA Insurance License 0578330
- Forbes America’s Top Women Wealth Advisors, 2018, 2019, 2020, 2021The Forbes rating is compiled by Shook Research and awarded annually in February based on information from a 12 month period ending September of the prior year.
- Forbes Best-in-State Wealth Advisors, 2018, 2019, 2020, 2021, 2022, 2023The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
- Forbes Best-in-State Wealth Management Teams, 2023, 2024, 2025The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
- Forbes Top Women Wealth Advisors Best-in-State, 2022, 2023The Forbes rating is compiled by Shook Research and awarded annually in February based on information from a 12 month period ending September of the prior year.
- California State University Chico, B.S. in Business Administration
- CERTIFIED FINANCIAL PLANNER®
- Portfolio Manager
- Series 7, 24, 27, 53, 35, and 65
222 East Carrillo Street
Suite 106
Santa Barbara, CA 93101

lori.daffron@ubs.com

Lori Daffron, CFP®

222 East Carrillo Street,Santa Barbara,CA,93101
Harrison Croff

Managing Director–Wealth Management
View bio Industry recognition
- AK
- AZ
- CA
- CO
- CT
- FL
- HI
- IA
- ID
- IL
- KY
- MA
- MD
- MI
- MN
- MO
- MT
- NC
- NM
- NV
- NY
- OK
- OR
- SC
- TN
- TX
- UT
- VA
- WA
- WI
Harrison has always been passionate about providing honest and sound advice. Helping families navigate the complexities of the modern world is a key focus for him. Financial planning and investment management are core competencies for Harrison and his partner, Lori.

Being a Team Leader in the U.S. Army for 6 years and serving in Afghanistan taught him the value of hard work and the importance leadership. Today, those values guide the practice he and Lori lead, Sycamore Wealth Management.

Harrison began his financial services career at UBS in 2013. He graduated with a B.S. in Quantitative Economics from California Polytechnic State University (Cal Poly) and went on to earn an M.A. in Economics from the University of California, Santa Barbara. In addition, he holds the Series 7 and 63 licenses.

Dedicated to his family and community, Harrison serves as the Chief Financial Officer for the Gretler Foundation. He met his wonderful wife Anne, in the dorms during the first week of college. They consider themselves blessed to reside in Santa Barbara, CA with their daughter Elizabeth and their Shipoo, Miss Mona.

CA Insurance License 0L68676
- Forbes Best-in-State Wealth Advisors, 2024, 2025The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
- Forbes Best-in-State Wealth Management Teams, 2023, 2024, 2025The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
- Forbes Top Next-Gen (Generation) Wealth Advisors Best-in-State, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in August based on information from a 12 month period ending in March of the award year.
- California Polytechnic State University , B.S. in Quantitative Economics
- University of California Santa Barbara, M.A. in Economics
- Portfolio Manager
- Series 7 and Series 66
222 East Carrillo Street
Suite 106
Santa Barbara, CA 93101

harrison.croff@ubs.com

Harrison Croff

222 East Carrillo Street,Santa Barbara,CA,93101
Rachael Stiny

Wealth Management Associate
View bio
- AZ
- CA
- CO
- CT
- FL
- HI
- ID
- IL
- MA
- MD
- MI
- MT
- NC
- NM
- NV
- NY
- OR
- TN
- TX
- UT
- WA
From an early age Rachael has shown an interest in business and finance, learning from her parents who are both business professionals. She joined UBS in the summer of 2018 when Lori and Harrison welcomed her to Sycamore Wealth Management. She has continued to develop her passion as she works along side two remarkable individuals who demonstrate an exceptional level of integrity, care, and intelligence.

Rachael feels a sense of accomplishment offering support to clients and contributing to a team that truly puts their clients’ interests at the heart of their practice. Her commitment to delivering excellent service is demonstrated through her professionalism and accountability.

Prior to joining UBS, Rachael was an Executive Assistant for an oil technology company and later completed her Bachelor’s degree in Finance at San Francisco State University in 2017.

Rachael earned the Series 7 and Series 66 Securities Licenses in 2019 and is currently pursuing the Certified Financial Planner certification.

Outside of work, you will find her skiing, cycling, and riding dirt bikes.
- San Francisco State University, B.S. in Business Administration, Finance Concentration
- Santa Barbara City College, A.A. in Economics
- Santa Barbara City College, A.S. in Business Administration
- Series 7 and Series 66
222 East Carrillo Street
Suite 106
Santa Barbara, CA 93101

rachael.stiny@ubs.com

Rachael Stiny

222 East Carrillo Street,Santa Barbara,CA,93101

A focus on personalized access and service

Working with diverse clients with specific needs, our team sees it as our top responsibility to understand each aspect of your unique and often complicated financial life.

Wealth transfer across generations

A leading global wealth manager

Turn possibilities into a plan

What’s really important to you—today and for the long term? UBS Wealth Way starts with questions and discussions that can help you organize your financial life into three key dimensions: Liquidity—to help provide cash flow for short-term expenses, Longevity—for longer-term needs and Legacy—for needs that go beyond your own.

^{UBS Wealth Way is an approach incorporating Liquidity. Longevity. Legacy. strategies that UBS Financial Services Inc. and our Financial Advisors can use to assist clients in exploring and pursuing their wealth management needs and goals over different time frames. This approach is not a promise or guarantee that wealth, or any financial results, can or will be achieved. All investments involve the risk of loss, including the risk of loss of the entire investment. Time frames may vary. Strategies are subject to individual client goals, objectives and suitability.}

UBS Sports & Entertainment

When incredible financial opportunities come your way

Despite undisputed success in the sports and entertainment world, many pros still need guidance in the financial world. That’s why we have a team dedicated to providing exceptional advice and guidance to help agents, managers, owners, executives, and professionals see the big picture.

Let's talk

A leader in wealth management

Backed by the strength of our parent company, UBS AG

Financial strength

Driving confidence.
A- Standard & Poor’s
A Fitch
A3 Moody’s

UBS AG, long-term senior secured debt rating. As of 03/31/2024

A plan for today, tomorrow and generations to come

Pursuing Your Goals Together

Lori Daffron, CFP®

Harrison Croff

Rachael Stiny