Experience

Having joined UBS in 2001 from JP Morgan with her partner, Gerard Soriano, Susan brings over 35 years of Investment Advisory experience to her clients. While focusing on ultra high-net worth and high-net worth individuals and families, Susan consults clients on philanthropic strategies commonly utilized to minimize income tax liability in a year when a liquidity event occurs. Susan's comprehensive approach to Wealth Management and genuine commitment to her clients is the foundation on which she provides her clients with investment advice, cash flow planning and financial planning services.

CA Insurance License 0D79768

Gerard came to UBS with his partner, Susan, in 2001 and brings over 25 years of experience as a Private Wealth Advisor and Senior Portfolio Manager. Gerard focuses on customizing and implementing strategic and tactical asset allocation strategies for ultra high net worth families and serial entrepreneurs who face significant concentration risk. Furthermore, he advises clients on diversifying, monetizing and/or hedging their concentrated equity position. Gerard also develops and implements sophisticated estate and tax planning strategies to minimize gift and estate tax liabilities within the families.

CA Insurance License 0D90182

Jay joined UBS over two years ago with a focus on comprehensive financial planning for the Bay Area market. He then joined Susan and Gerard in 2024 and brought his expertise to the team. Jay takes a wholistic approach to planning by considering the spending needs of his clients, asset allocation and location, estate planning, and charitable gifting. Through the financial planning process, Jay gets to know his clients and their families, as well as the goals that matter most to them for their lives and legacy. 

Prior to joining UBS, Jay spent nearly five years as a high school math teacher in the Boston area. In addition to teaching, Jay ran a financial literacy club and was an assistant basketball coach. His favorite part of being a teacher and coach was helping others grow and reach their goals, something he has carried over into his current role.

Karen has been in the Financial Services industry for more than 25 years and works at UBS as a Wealth Strategy Associate, collaborating with financial advisors and providing support for client relationship building. She educates clients on account services and capabilities and is the liaison between her clients and financial advisors. She also ensures that the processes for opening accounts, maintaining service requests and preparation of reports runs smoothly and efficiently while supporting her advisors.