Family. Wealth. For Generations.

We make a real impact in the lives of our clients by guiding them through major life events and helping them preserve and pass on their wealth. Our customized approach focuses on thoughtful financial planning and wealth management that looks beyond your investments and encompasses all aspects of your financial life.

Defining your priorities. Pursuing what matters.

Our experience and structured planning process drives a comprehensive financial plan and customized investment strategies. Depending on where you are in your life and the priorities that matter most, our planning conversations may focus on liquidity management, your cash flow needs, asset replacement solutions such as insurance, estate planning strategies, or tax and legal structures such as trusts and philanthropic vehicles.

Family on back porch

Wealth transfer across generations

Helping women take charge

Three generations in apple orchard

Turn possibilities into a plan

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Planning for a changing tax landscape

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Philanthropy

Insights

Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

  • Donald

    Donald Rosenthal

    Senior Vice President–Investments

    Financial Advisor

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    • AK
    • AZ
    • CA
    • CO
    • CT
    • DC
    • DE
    • FL
    • GA
    • ID
    • IL
    • IN
    • MA
    • MD
    • ME
    • MI
    • MN
    • NC
    • NJ
    • NV
    • NY
    • OH
    • OR
    • PA
    • RI
    • SC
    • TN
    • TX
    • VA
    • VT
    • WA

    Growing up as a doctor’s son, Don watched his father’s compassion with patients. Now, he practices the same caring manner with his planning and wealth management clients. The result is a 21-year career distinguished by his belief that
    the well-being of his clients comes first.

    Donald joined UBS in 2013, bringing broad financial planning knowledge and special insight into retirement and education planning, as well as portfolio management. At Smith Barney, Morgan Stanley and now UBS, Donald focuses on each client’s goals and risk tolerance. With the strong belief that these two factors need to mesh just right for each client to have a successful investment experience, Don works hard to strike the right balance. Developing the relationships to help find this balance, and educating his clients along the way, is what Don most enjoys about being a financial consultant.

    Don graduated from Skidmore College with a B.S. in accounting, and he earned an M.B.A. from Fordham University. He serves in several lay-leadership roles with Jewish Federation of Greater Metrowest and the Healthcare Foundation of New Jersey. Don and his wife Joanie have lived in Westfield, NJ for 20 years. When their schedule allows, they love spending time in Colorado, as they are avid skiers and hikers. Don also enjoys yoga, tennis and taking his boys to concerts (while they will still let him).

      • Skidmore College, B.S. Accounting
      • Fordham University, M.B.A.
        Home Worker CO
        Home Worker CO, CO 000
        donald.rosenthal@ubs.com
        Donald Rosenthal
        Home Worker CO,Home Worker CO,CO,000
      • Susan Fanburg Headshot

        Susan Fanburg

        Senior Vice President–Wealth Management

        Financial Advisor

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        • AK
        • AZ
        • CA
        • CO
        • CT
        • DC
        • DE
        • FL
        • GA
        • ID
        • IL
        • IN
        • MA
        • MD
        • ME
        • MI
        • MN
        • NC
        • NJ
        • NV
        • NY
        • OH
        • OR
        • PA
        • RI
        • SC
        • TX
        • VA
        • VT
        • WA

        Susan joined UBS in 2013 and brings over 27 years of financial services experience to the firm. Interested in finance from an early age, she developed her tax-free bond expertise at a small municipal bond firm where she worked for 16 years. Susan moved to Smith Barney for the opportunity to offer more products to her clients, as she has always professed the importance of diversification. She believes that UBS offers a wide product selection, yet also enables her to give personalized service in a boutique setting, an enviable combination for her clients.

        A fixed income expert, Susan also has a keen eye for bonds with high interest and low risk. Susan treats clients like family and prefers to personally recommend and select products, yet she always consults team members with other specialties in order to find the best investments. Her retired clients especially benefit from her ability to find a better value than the average market offering.

        Susan is a graduate of Ithaca College. She supports several charitable organizations, including GlassRoots in Newark, the United Jewish Federation and the Susan G. Komen Foundation. She lives in South Orange, New Jersey with her husband and two boys. In her free time, Susan is an avid golfer who also enjoys tennis, fitness and travel.

          • Ithaca College
            51 JFK Parkway
            Suite 303
            Short Hills, NJ 07078
            susan.fanburg@ubs.com
            Susan Fanburg
            51 JFK Parkway,Short Hills,NJ,07078
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            David Coleman, CFP

            Senior Vice President–Wealth Management

            Financial Advisor

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            • AK
            • AZ
            • CA
            • CO
            • CT
            • DC
            • DE
            • FL
            • GA
            • HI
            • ID
            • IL
            • IN
            • MA
            • MD
            • ME
            • MI
            • MN
            • NC
            • NJ
            • NV
            • NY
            • OH
            • OR
            • PA
            • RI
            • SC
            • TX
            • VA
            • VT
            • WA

                  51 JFK Parkway
                  Suite 303
                  Short Hills, NJ 07078
                  david.s.coleman@ubs.com
                  David Coleman, CFP
                  51 JFK Parkway,Short Hills,NJ,07078
                • Rachel Headshot

                  Rachel Schwarz

                  Senior Vice President–Wealth Management

                  Financial Advisor

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                  • AK
                  • AZ
                  • CA
                  • CO
                  • CT
                  • DC
                  • DE
                  • FL
                  • GA
                  • IA
                  • ID
                  • IL
                  • IN
                  • MA
                  • MD
                  • ME
                  • MI
                  • MN
                  • NC
                  • NJ
                  • NV
                  • NY
                  • OH
                  • OR
                  • PA
                  • RI
                  • SC
                  • TX
                  • VA
                  • VT
                  • WA

                  Born into the business, Rachel learned to love finance from her father, a stockbroker for over 50 years. After spending school vacations in his office at E.F. Hutton, she felt right at home in her first job after college as a trainer at Kidder Peabody. There, her mentor transitioned her to the brokerage side, where keen market knowledge and relationship-building skills made her a natural fit. Rachel later became a Financial Advisor for Smith Barney Shearson and was at Morgan Stanley for 19 years until joining UBS in 2013.

                  Rachel’s primary focus is client contact. Clients reward
                  her responsiveness and expertise with the highest compliment: referring her to their children and grandchildren. Serving
                  multi-generation families is a testament to Rachel’s meaningful relationships. Working with clients at all life stages developed her broad wealth management knowledge, with a special focus on education funding and retirement planning.

                  A graduate of George Washington University with a B.S. in political science, Rachel also holds life and health insurance licenses in order to assist clients with long-term-care planning. Rachel serves on the boards of the Greater Newark Conservancy, which promotes environmental stewardship in Newark, and the Jewish Women’s Foundation, an organization of philanthropists helping women and girls to realize their full potential. Rachel was recently recognized as a national finalist for the Community Service Award as part of the 13th Annual Invest in Others Awards. Rachel is being honored for her work with the Greater Newark Conservancy. She lives in Maplewood, NJ with her husband Marc and their two children.

                    • George Washington University, B.S. Political Science
                      51 JFK Parkway
                      Suite 303
                      Short Hills, NJ 07078
                      rachel.schwarz@ubs.com
                      Rachel Schwarz
                      51 JFK Parkway,Short Hills,NJ,07078
                    • Liz

                      Liz Sweetra, CFP®

                      Senior Wealth Strategy Associate

                      CERTIFIED FINANCIAL PLANNER®

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                      • AK
                      • AL
                      • AR
                      • AZ
                      • CA
                      • CO
                      • CT
                      • DC
                      • DE
                      • FL
                      • GA
                      • HI
                      • IA
                      • ID
                      • IL
                      • IN
                      • KS
                      • KY
                      • LA
                      • MA
                      • MD
                      • ME
                      • MI
                      • MN
                      • MO
                      • MS
                      • MT
                      • NC
                      • ND
                      • NE
                      • NH
                      • NJ
                      • NM
                      • NV
                      • NY
                      • OH
                      • OK
                      • OR
                      • PA
                      • PR
                      • RI
                      • SC
                      • SD
                      • TN
                      • TX
                      • UT
                      • VA
                      • VI
                      • VT
                      • WA
                      • WI
                      • WV
                      • WY

                      Liz is a Senior Wealth Strategy Associate for The Short Hills Group. Liz is committed to helping clients define their financial goals and guiding them to solutions to achieve those goals. She also prioritizes addressing client inquires quickly and efficiently. As a CERTIFIED FINANCIAL PLANNER® professional, Liz has undergone rigorous training in various areas, including retirement planning, education planning, investment strategy, wealth transfer, tax optimization, and risk management.

                      She previously worked within the Wealth Advice Center for UBS for nearly 5 years. She built and deepened relationships with clients by providing them with exceptional wealth management services and solutions through gaining an understanding of clients’ situations and presenting all appropriate solutions while adhering to compliance and operational procedures to protect clients. Because of her dedication and commitment to clients she received the Ed Ruth award for exemplifying the client experience above all else.

                      Liz holds the CFP® certification, SIE, Series 7, Series 66, Series 9, and Series 10 FINRA registrations. Additionally she holds the NJ Insurance Producer for Life Insurance and Accident & Health Insurance.

                      Outside of UBS, Liz has performed at Carnegie Hall 25 times through winning first place at competitions such as American Fine Arts Festival, Piano Teachers Society of America, Russian Music Festival, and Intl. Crescendo. Liz has also competed on a national level from 2013-2020 for Fencing. Liz also actively supports local organizations such as Shave for a Cure and Cycle for Survival. She enjoys fitness, travel and spending time with family and friends.

                        • New York University, Major in English and Minors in Business and Creative Writing
                        • CERTIFIED FINANCIAL PLANNER®
                        51 JFK Parkway
                        Suite 303
                        Short Hills, NJ 07078
                        elizabeth.sweetra@ubs.com
                        Liz Sweetra, CFP®
                        51 JFK Parkway,Short Hills,NJ,07078
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                        Robyn Schlossberg

                        Senior Registered Client Associate

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                        • NJ

                              51 JFK Parkway
                              Suite 303
                              Short Hills, NJ 07078
                              robyn.schlossberg@ubs.com
                              Robyn Schlossberg
                              51 JFK Parkway,Short Hills,NJ,07078
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                              Carlee Crane

                              Client Associate

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                                      51 JFK Parkway
                                      Suite 303
                                      Short Hills, NJ 07078
                                      carlee.crane@ubs.com
                                      Carlee Crane
                                      51 JFK Parkway,Short Hills,NJ,07078
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                                      Andrea Rose

                                      Client Associate

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                                              51 JFK Parkway
                                              Suite 303
                                              Short Hills, NJ 07078
                                              andrea.rose@ubs.com
                                              Andrea Rose
                                              51 JFK Parkway,Short Hills,NJ,07078

                                            Celebrating Jimmy Schwarz

                                            Modern Retirement Monthly

                                            Modern Retirement Monthly

                                            Traditional or Roth?

                                            For most families, a balance of Traditional and Roth contributions will provide the best results. However, this doesn’t mean that you should contribute to both types of accounts equally. The UBS Chief Investment Office (CIO) provides an overview of Traditional and Roth 401(k) accounts, highlighting key factors that you should consider when deciding where you will direct your hard-earned savings.

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