Experience

Makes all the difference

Employing a comprehensive, yet focused, approach to your financial situation, we can provide customized investment strategies designed to help you pursue your individual needs and goals. We view this as an in-depth approach to your investment and financial life – taking into account your total asset and liability needs.

Joseph A. Senna, CFP, CIMA

Senior Vice President–Wealth Management

Financial Advisor

Joseph is a CERTIFIED FINANCIAL PLANNER (CFP®),College for Financial Planning and a Certified Investment Management Analyst (CIMA®),Wharton School of Finance, specializing in Planning, Advisory Services and Investment Management. He has been providing customized financial guidance for over 20 years. Joseph grew up in the Bay Area and is a graduate of California State University, Sacramento where he earned his B.S. Degree in Finance and minor in Economics. Joseph lives in Dublin, CA with his wife and three boys and enjoys coaching his son's CYO and AAU basketball teams.

Registered States:
  • AR
  • AZ
  • CA
  • CO
  • CT
  • FL
  • GA
  • HI
  • ID
  • IL
  • IN
  • KS
  • LA
  • MI
  • MO
  • NC
  • NV
  • NY
  • OH
  • OR
  • PA
  • RI
  • SC
  • TN
  • TX
  • UT
  • VA
  • WA

Recognized as an industry leader:

  • Forbes Best-in-State Wealth Management Teams, 2023The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.

Eligibility is based on quantitative factors and is not necessarily related to the quality of the investment advice. For more information on third party rating methodologies, please visit ubs.com/us/en/designation-disclosures

Education

  • California State University, Sacramento, B.S. Degree in Finance and minor in Economics

Credentials

  • CERTIFIED FINANCIAL PLANNER™
  • Certified Investment Management Analyst®
  • Senior Portfolio Manager
1255 Treat Blvd
Suite 1000
Walnut Creek, CA 94597

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Manuel Robert Senna Jr.

Senior Vice President–Wealth Management

Financial Advisor

Bob has over 15 years of experience in the financial and client services industry.  Prior to joining UBS, he was with the Merrill Lynch Private Client Group for 8 years.  He began his career in a family owned transportation company in 1985 and is currently a Financial Advisor at the UBS branch in Walnut Creek, California.  His practice serves the needs of High Net Worth individuals and families, as well as professionals and businesses within the area.  Among his areas of focus are asset management, investing for income and retirement planning.  A graduate of Santa Clara University, Bob earned a B. S. in Finance.  He has subsequently earned his Series 7, 63 and 65 securities licenses.

Bob's life includes spending quality time with his two children and enjoying the outdoors…especially the Lake Tahoe Basin.  Bob is a native Californian and has enjoyed living in the East Bay his entire life.  Currently a resident of Lake Tahoe, he is a member of several local organizations and fraternal clubs in the area as well as a standing member of Rotary.  He has spent his lifetime being involved and engaged in his community.

Registered States:
  • AR
  • AZ
  • CA
  • CO
  • CT
  • FL
  • GA
  • HI
  • ID
  • IL
  • IN
  • KS
  • LA
  • MI
  • MO
  • NC
  • NV
  • NY
  • OH
  • OR
  • PA
  • RI
  • SC
  • TN
  • TX
  • UT
  • VA
  • WA

Recognized as an industry leader:

  • Forbes Best-in-State Wealth Management Teams, 2023The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.

Eligibility is based on quantitative factors and is not necessarily related to the quality of the investment advice. For more information on third party rating methodologies, please visit ubs.com/us/en/designation-disclosures

Education

  • Santa Clara University, B.S. Finance
6900 South McCarran Boulevard
Suite 1020
Reno, NV 89509

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