Thoughtful advice one family at a time

Pleasants Apgar Group

Defining your priorities. Pursuing what matters.

Our experience and structured planning process drives a comprehensive financial plan and customized investment strategies. Depending on where you are in your life and the priorities that matter most, our planning conversations may focus on liquidity management, your cash flow needs, asset replacement solutions such as insurance, estate planning strategies, or tax and legal structures such as trusts and philanthropic vehicles.

Adult daughter with mother exercising

Legacy planning

Estate planning, though a difficult topic to broach with loved ones, is a critical part of managing wealth. Working together, we can help you create a Legacy strategy that will help to ensure a framework that you can uphold through your wealth transition.

Adult children with parents

Dividing wealth across generations

Retirement couple holding surfboards

Retirement planning

We believe that good financial planning advice is invaluable—it helps prepare you for whatever life brings. But it is especially important during times of major life change. Our process focuses on you and the priorities, goals, concerns and beliefs that will ultimately impact your financial well-being for years to come. We're here to help you tackle your concerns and embrace the opportunities that can enrich and empower you today and for years to come.

The Purposeful Dialogue

Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

  • Irene Apgar

    Irene Apgar

    Director

    Certified Investment Management Analyst

    • image
    • image
    • image
    • CA
    • DC
    • DE
    • FL
    • GA
    • LA
    • MO
    • NC
    • NJ
    • NY
    • OR
    • PA
    • SC
    • TN
    • TX
    • VA

    With over 30 years of experience in the financial services industry, Irene has spent the past 28 years with UBS Financial Services in a variety of roles.  Her long tenure with UBS gives her a deep understanding of the firm’s resources, which she uses to connect clients with the right expertise and solutions.  She is dedicated to helping clients feel confident about their financial future. 

    Irene believes in building long-term relationships grounded in trust, clarity and collaboration.   She takes a personal approach to goal-oriented financial planning, creating investment solutions specifically for her clients to help them achieve what matters most to them. 

    Irene values the long-term relationships she’s built over the years and the trust that comes with them.  A Delaware native, who grew up in a family-owned business, she now calls North Carolina home.  She earned her degree in International Business from High Point University and holds the Certified Investment Management Analyst (CIMA) designation from the Wharton School of the University of Pennsylvania.

    Outside of work, Irene enjoys traveling, spending time with family and friends, exploring any beach and being trained by her rescue dog.  

     

      • High Point University, B.S. - International Business
      • Certified Investment Management Analyst
      • Financial Advisor
      Banking
      Securities-backed lending
      Financial planning
      Education planning
      Philanthropy
      Long-term care planning
      Retirement planning
      Estate planning strategies
      380 Knollwood Street
      Suite 250
      Winston-Salem, NC 27103
      irene.apgar@ubs.com
      Irene Apgar
      380 Knollwood Street,Winston-Salem,NC,27103
    • Philip L Pleasants

      Lucien Pleasants

      Financial Advisor

      CERTIFIED FINANCIAL PLANNER

      • image
      • image
      • image
      • CA
      • DE
      • FL
      • GA
      • MO
      • NC
      • NJ
      • NY
      • OR
      • PA
      • SC
      • TN
      • TX
      • VA

      Lucien Pleasants is a Financial Advisor based in Winston-Salem, North Carolina, with over a decade of experience helping clients achieve financial clarity and long-term success.  He earned a B.A. in Psychology from the University of North Carolina at Chapel Hill.  

      After beginning his career in New York, Lucien joined UBS in 2015, in Charlotte, North Carolina, serving clients across the country.  In 2019, he became a member of the Pleasants & Apgar Wealth Management Group, where he helps individuals and families navigate the complexities of their financial lives.  

      As both a CERTIFIED FINANCIAL PLANNER® and Chartered Retirement Planning Counselor™, Lucien has expertise across retirement and income strategies, investment management, wealth transfer, tax optimization, and risk management. He holds Series 7 and 66 securities licenses, as well as North Carolina life, health, and long-term care insurance licenses.

      Lucien is committed to helping clients live their ideal lives through thoughtful preparation and purpose-driven financial planning. He believes that with clear guidance and disciplined planning, clients can move forward with confidence, knowing they are on track toward achieving their goals.

      A resident of Winston-Salem since 2019, Lucien enjoys running, spending time outdoors, playing golf, attending live music events, and traveling with his fiancé Jamie.

       

        • University of North Carolina - Chapel Hill, B.A. Psychology
        • CERTIFIED FINANCIAL PLANNER
        • Chartered Retirement Planning Counselor
        • Vice President - Wealth Management
        Banking
        Financial planning
        Education planning
        Retirement planning
        Estate planning strategies
        Investing
        Custom portfolios
        Multi-generational families
        380 Knollwood Street
        Suite 250
        Winston-Salem, NC 27103
        lucien.pleasants@ubs.com
        Lucien Pleasants
        380 Knollwood Street,Winston-Salem,NC,27103
      • Joyce Witt

        Joyce Witt

        Senior Registered Client Associate

        • image
        • image
        • AL
        • AR
        • AZ
        • CA
        • CO
        • CT
        • DE
        • FL
        • GA
        • HI
        • IA
        • ID
        • IL
        • IN
        • KS
        • KY
        • MA
        • MD
        • MI
        • MN
        • MS
        • MT
        • NC
        • NE
        • NH
        • NJ
        • NM
        • NV
        • NY
        • OH
        • OK
        • OR
        • PA
        • SC
        • TN
        • TX
        • UT
        • VA
        • WA
        • WI
        • WV
        • WY

        Joyce K. Witt is a Senior Registered Client Associate who joined the Pleasants & Apgar Wealth Management Group in April 2025.  She brings more than 40 years of experience in the financial services industry, having worked with several respected firms throughout her career.

        Joyce joined UBS in 2015 in Pittsburgh, Pennsylvania and later transitioned to the Winston-Salem office by way of Tucson, Arizona.  A native of Syracuse, New York, Joyce is known for her depth of industry knowledge, attention to detail and dedication to providing an exceptional client experience. She ensures that all client questions are answered and that every administrative need is met seamlessly.  

        Outside of work, she enjoys spending time with family and friends and exploring the North Carolina coast.  An outdoor enthusiast, she can often been found hiking one of the many scenic trails in her new home state.  

          • Endicott College, A.S. - Business
            380 Knollwood Street
            Suite 250
            Winston-Salem, NC 27103
            joycek.witt@ubs.com
            Joyce Witt
            380 Knollwood Street,Winston-Salem,NC,27103

          Connecting you to the deep resources of UBS

          By seeing the big picture, we provide access to the global platforms and the financial and intellectual strengths of UBS’s experts in Wealth Management, Asset Management and our Private and Investment Banks.

          Three generations in apple orchard

          Turn possibilities into a plan

          House View Monthly

          Mountain climbers on peak at sunrise

          A leading global wealth manager

          climbers

          Top 10 tax tips

          Tax-smart plans for 2025

          Tax Day is upon us and it’s crucial to stay proactive as you navigate the evolving tax environment. Our Top 10 tax-smart tips for 2025 can help you manage your tax situation and maximize potential savings.

          As always, our team is ready to help you build a tax-smart plan that works for you all year long. Reach out for personalized service.

          A leader in wealth management

          Backed by the strength of our parent company, UBS AG

          $6.9 trn

          UBS Group invested assets
          As of 10/29/2025

          51 countries

          Our global footprint

          More than 160 years

          offering financial advice

          Insights

          This website uses cookies to make sure you get the best experience on our website. You can find more information under the Privacy Statement. You are free to change your cookies' settings in the privacy settings.

          Go to privacy settings