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$7 trn
UBS Group invested assets
As of 12/31/2025
Where are you today and where do you want to be tomorrow? We recognize that a lasting relationship starts by listening and understanding your priorities and concerns. We'll work together to look at the big picture, discuss your vision for the future and help you confidently pursue your life goals.
Senior Vice President–Wealth Management
Peter (Pete) Laird is a Senior Vice President and Financial Advisor at UBS Financial Services Inc., based in Boston, Massachusetts. With more than 30 years of experience in the financial services industry, Peter works closely with individuals, families, and business owners to help them navigate complex financial decisions and pursue their long‑term goals with confidence.
Peter’s business is centered on comprehensive wealth management, including financial planning, portfolio management, and strategic investment guidance. He applies UBS’s Wealth Way framework—focusing on liquidity, longevity, and legacy—to help clients organize their financial lives and align strategies with what matters most to them today and in the future.
Prior to joining UBS, Peter spent nearly three decades at Merrill Lynch, where he built deep experience serving clients across a wide range of market environments. He joined UBS in late 2020 and continues to deliver personalized advice backed by the global resources, research, and capital strength of one of the world’s leading wealth management firms.
Peter lives in Dover, Massachusetts, with his wife, Jane, and is a proud father of two children, who are a constant source of pride and inspiration. Family plays a central role in his life, and he values spending quality time together whenever possible. Peter also enjoys golfing, which he finds to be a rewarding way to unwind and stay active.
Senior Vice President–Wealth Management
Peter (Pete) Laird is a Senior Vice President and Financial Advisor at UBS Financial Services Inc., based in Boston, Massachusetts. With more than 30 years of experience in the financial services industry, Peter works closely with individuals, families, and business owners to help them navigate complex financial decisions and pursue their long‑term goals with confidence.
Peter’s business is centered on comprehensive wealth management, including financial planning, portfolio management, and strategic investment guidance. He applies UBS’s Wealth Way framework—focusing on liquidity, longevity, and legacy—to help clients organize their financial lives and align strategies with what matters most to them today and in the future.
Prior to joining UBS, Peter spent nearly three decades at Merrill Lynch, where he built deep experience serving clients across a wide range of market environments. He joined UBS in late 2020 and continues to deliver personalized advice backed by the global resources, research, and capital strength of one of the world’s leading wealth management firms.
Peter lives in Dover, Massachusetts, with his wife, Jane, and is a proud father of two children, who are a constant source of pride and inspiration. Family plays a central role in his life, and he values spending quality time together whenever possible. Peter also enjoys golfing, which he finds to be a rewarding way to unwind and stay active.
And this is your time to define success on your terms.
Money isn’t just changing hands, it’s changing meaning. This is your new era of wealth, with real opportunities to pursue your ambitions based on your values.
When it comes to building your legacy, we don’t prescribe a single path. We seek to understand yours. Because the best wealth strategy starts with you.
$7 trn
UBS Group invested assets
As of 12/31/2025
51 countries
Our global footprint
Global leader
UBS is a leading and truly global wealth manager
