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The importance of choosing the right advisor

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The Park Avenue Institutional Consulting Group

We believe that good financial planning advice is invaluable—it helps prepare you for whatever life brings. But it is especially important during times of major life change. Our process focuses on you and the priorities, goals, concerns and beliefs that will ultimately impact your financial well-being for years to come. We're here to help you tackle your concerns and embrace the opportunities that can enrich and empower you today and for years to come.

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Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

  • Linda Modico

    Linda Modico, CIMA, CSRIC

    Managing Director–Investments

    Financial Advisor

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    • CA
    • CO
    • CT
    • DC
    • DE
    • FL
    • IA
    • MA
    • MD
    • ME
    • MI
    • MN
    • NC
    • NJ
    • NV
    • NY
    • PA
    • SC
    • TX
    • VA
    • VT
    • WV

    Linda applies her expansive knowledge and insight toward pursuing the objectives of family offices and institutional clients, including pension plan fiduciaries, investment committees, foundations and endowments. She serves as the team’s lead advisor, focusing on helping clients establish their strategic direction based on their unique goals. Having advised clients through multiple market cycles, Linda can offer a long-term perspective to help clients navigate volatility with a steady hand. 

    Financial services has been Linda’s career and passion since 1985. Early in her career, she worked at Prudential-Bache and Oppenheimer and then joined UBS (PaineWebber) in 1996. Her tenure at the firm translates into an ability to quickly identify and access the specialists and resources she needs to implement strategies on behalf of her clients. To continue her education in the areas that align closely with the needs of her clients, Linda earned the Foundations and Endowments Certificate and the Certified Investment Manager Analyst designation from the Wharton School of Business, as well as the Chartered SRI Counselor designation. A leader within the firm, she is a co-chair of the UBS Institutional Consulting Advisory Council and a committee member for the UBS 401(k) U.S. and Puerto Rico retirement plans. She earned a B.B.A. in international business from Hofstra University.

    Outside the office, Linda is a Board member of the YMCA of Greater New York. Additionally, she gives back to the community by mentoring service members who are transitioning into the civilian workforce through American Corporate Partners. She also volunteers as a judge for the annual Texas Christian University Neeley School of Business Values and Ventures global entrepreneurship competition. Linda is married and has an adult son. In her free time, she enjoys traveling, hiking, biking, skiing and reading.

    • Barron's Top 1,200 Financial Advisors, 2024, 2025
      The Barron's rating is awarded annually in March and is based on information from the prior year Q3. 
    • Barron's Top 100 Institutional Consultants, 2021, 2022, 2023, 2024, 2025The Barron's rating is awarded annually in April and is based on information from the prior year Q4. 
    • Barron's Top 100 Women Advisors, 2024The Barron's rating is awarded annually in July and is based on information from the Q1 of the award year.
    • Forbes America’s Top Women Wealth Advisors, 2019, 2020, 2021, 2023The Forbes rating is compiled by Shook Research and awarded annually in February based on information from a 12 month period ending September of the prior year.
    • Forbes Best-in-State Wealth Advisors, 2020, 2021, 2022, 2023, 2024, 2025The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
    • Forbes Best-in-State Wealth Management Teams, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
    • Forbes Top Women Wealth Advisors Best-in-State, 2022, 2023, 2024, 2025The Forbes rating is compiled by Shook Research and awarded annually in February based on information from a 12 month period ending September of the prior year.
    • NAPA Top DC Advisor Teams, 2021, 2022, 2024, 2025The NAPA rating is awarded annually in March based on information from December of the prior year.
    • PLANADVISER Top Retirement Plan Advisers, 2025The PLANADVISOR rating is awarded in Q1 based on information from Q1 of the award year.
    • UBS Wealth Management Chairman’s Council, 2024UBS Financial Services Inc. Councils are a distinction held by UBS Financial Advisors based on criteria including evaluation of compliance with firm rules, standards & policies and revenue. Council membership is not representative of any one client's experience and is not indicative of the advisor’s future performance.
    • Working Mother Magazine/SHOOK Top Wealth Advisor Moms, 2019The Working Mother Magazine/SHOOK rating is compiled by Shook Research and awarded annually in October based on information from a 12 month period ending in March of the award year.

    • Hofstra University, B.B.A. International Business
    • Certified Investment Management Analyst®
    • Senior Institutional Consultant, UBS Institutional Consulting Program
    • Senior Retirement Plan Consultant
    299 Park Avenue
    New York, NY 10017
    linda.modico@ubs.com
    Linda Modico, CIMA, CSRIC
    299 Park Avenue,New York,NY,10017
  • Joseph Papandrea Profile Photo

    Joseph Papandrea, CFA®

    Associate Director

    Financial Advisor

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    • CA
    • CO
    • CT
    • DC
    • DE
    • FL
    • GA
    • MA
    • MD
    • ME
    • MI
    • MN
    • NC
    • NJ
    • NV
    • NY
    • OH
    • PA
    • RI
    • SC
    • TN
    • TX
    • VA
    • VT
    • WV

    Joe seeks to enhance the financial lives of private wealth and institutional clients by tailoring their personalized investment strategies toward their objectives. Having spent part of his career as a financial planner, he views investment management through a planning lens. He takes a goal-oriented approach and begins with the end in mind, whether that goal is legacy objectives for a private wealth client or cash-flow planning for an institution. Joe originally joined UBS through its Graduate Talent Program, a two-year analyst program designed to give him exposure to the full range of capabilities that UBS has to offer its clients. This position allowed him to make connections within the firm and understand its full scope of resources, which he relies on today to seamlessly implement his strategies for clients.

    Since joining the firm in 2015, Joe has held several roles before coming to the Park Avenue Institutional Consulting Group. In addition to the Graduate Talent Program, he was previously a Financial Planner developing customized plans to help clients meet their long-term financial objectives and an Assistant Market Head supporting Financial Advisors in utilizing the spectrum of UBS resources to serve their clients. To enhance his focus on asset management and portfolio construction, Joe has received the Chartered Financial Analyst designation. He has also received the Chartered Retirement Plan Specialist designation, the Series 7, 66 and various insurance licenses. He graduated from Villanova University with a finance and accountancy double-major and a real estate minor.

    Joe lives in Cranford, New Jersey, with his wife, Claire, and their Cavapoo, Copper. In his free time, Joe volunteers for Hearts for Emma, a foundation that promotes organ and tissue donation, and he enjoys exercising, golfing and playing chess.

    • NAPA Top 100 Retirement Plan Advisors Under 40, 2024The NAPA rating is awarded annually in November based on information from September of the award year.
    • NAPA Top DC Advisor Teams, 2025The NAPA rating is awarded annually in March based on information from December of the prior year.

    • Villanova University, B.B.A. Finance and Accountancy, Minor in Real Estate
    • Chartered Financial Analyst®
    • Senior Retirement Plan Consultant
    • Senior Institutional Consultant, UBS Institutional Consulting Program
    299 Park Avenue
    New York, NY 10017
    joseph.papandrea@ubs.com
    Joseph Papandrea, CFA®
    299 Park Avenue,New York,NY,10017
  • Gregory Holbrook Profile Photo

    Gregory Holbrook, CIMA

    Senior Vice President–Investments

    Financial Advisor

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    • CA
    • CT
    • DE
    • FL
    • GA
    • MA
    • ME
    • NJ
    • NV
    • NY
    • PA
    • RI
    • SC
    • TN
    • TX

    Greg builds relationships with individuals, families and institutional clients as they work toward a range of personal and professional objectives. He focuses on generational wealth transfer and estate planning solutions, especially for clients who own large parcels of land and seek to realize their preservation objectives for their farms. Most of his institutional clients include endowments, foundations and retirement plans (most notably in Bermuda), and he seeks to help these clients manage the overlap between institutional wealth and private wealth.

    Greg started his financial services career in 1987 at Oppenheimer & Co. and joined UBS (PaineWebber) in 1997. He is an Institutional Consultant as part of the UBS Institutional Consulting Program, which provides knowledge for endowments, foundations and a broad range of institutional clients. Additionally, he holds the Certified Investment Management Analyst designation from the Wharton School of the University of Pennsylvania and is a member of the Investments & Wealth Institute®. Greg graduated from the University of Rhode Island with a B.S. in business finance and marketing.

    Outside the office, Greg is very active in his community as a volunteer for the Peconic Land Trust; the Bridgehampton Village Improvement Society; the Madoo Conservancy; and God’s Love We Deliver, an organization that prepares and delivers meals to ill and elderly individuals. He also enjoys hiking, biking, gardening, sailing and cooking.

      • University of Rhode Island, B.S. Business Finance and Marketing
      • Certified Investment Management Analyst®
      • Institutional Consultant, UBS Institutional Consulting Program
      299 Park Avenue
      New York, NY 10017
      gregory.holbrook@ubs.com
      Gregory Holbrook, CIMA
      299 Park Avenue,New York,NY,10017
    • Gail Hefferen Profile Photo

      Gail Hefferen, CIMA

      Senior Wealth Strategy Associate

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      • CA
      • CT
      • DE
      • FL
      • GA
      • IA
      • MA
      • ME
      • MI
      • MN
      • NC
      • NJ
      • NV
      • NY
      • PA
      • RI
      • SC
      • TN
      • TX
      • VA
      • VT
      • WA
      • WV

      Gail began her financial services career with the team in 1997 as an Investment Associate and has since earned the Certified Investment Management Analyst designation. She graduated from Oswego University with a B.A. in public relations.

      Gail prepares performance reports, analysis and meeting documents for institutional clients, including foundations, endowments and retirement plans. With more than 25 years on the team, she is a valuable resource for understanding and relaying the background and evolution of the team’s long-term client relationships, and she often attends client meetings to provide continuity and historical context. Gail has also worked with individuals and families during her tenure and remains committed to maintaining these client relationships as well.

      Gail and her husband live in Manhattan. Outside the office, she enjoys spending time with family and friends and visiting wineries around the world.

        • Oswego University, B.A. Public Relations
        • Certified Investment Management Analyst®
        299 Park Avenue
        New York, NY 10017
        gail.hefferen@ubs.com
        Gail Hefferen, CIMA
        299 Park Avenue,New York,NY,10017
      • Jenna Trolson

        Jenna Trolson

        Senior Registered Client Associate

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        • CA
        • CO
        • CT
        • DC
        • DE
        • FL
        • GA
        • IA
        • MA
        • MD
        • ME
        • MI
        • MN
        • NC
        • NJ
        • NV
        • NY
        • PA
        • SC
        • TN
        • TX
        • VA
        • VT
        • WA
        • WV

        Jenna joined the team in 2023 and has worked in the financial services industry since 2005, previously holding client service positions at First Republic Bank, Morgan Stanley and JP Morgan. She has the FINRA Series 7 and 66 licenses, and graduated from the University of California at Irvine with a B.A. in English literature.

        Jenna serves as a point of contact for client needs, such as opening new accounts, executing transfers and answering general account questions. She understands that private wealth clients and institutional clients require different service approaches—for individuals and families, she focuses on building personal relationships as she handles account requests day to day, and she is focused on the efficient and accurate of handling trades, orders and wires for institutional clients.

        A Southern California native, Jenna has lived in New York City for over 10 years. Outside the office, she enjoys reading; attending ballet, dance and theater performances; and exploring the city’s neighborhoods and parks.

          • University of California at Irvine, B.A. English Literature
            299 Park Avenue
            New York, NY 10017
            jenna.trolson@ubs.com
            Jenna Trolson
            299 Park Avenue,New York,NY,10017
          • Kathryn

            Kathryn Boland

            Registered Client Associate

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            • CA
            • CT
            • DE
            • FL
            • GA
            • IA
            • MA
            • ME
            • MI
            • MN
            • NC
            • NJ
            • NV
            • NY
            • PA
            • RI
            • SC
            • TN
            • TX
            • VA
            • VT
            • WA
            • WV

            Before joining the team in 2023, Kathryn worked at Guidepoint, a research services firm based in NYC, where she served initially as a client service associate and later as a research manager. She graduated from Villanova University in 2022 with a B.A. in economics and a minor in computer science. Kathryn holds the FINRA Series 7 and 66 licenses.

            Kathryn assists clients with their day-to-day account-related needs. She handles wires, trade requests, new account openings and other key responsibilities using a problem-solving approach to determine how to help meet clients' needs promptly and seamlessly. Kathryn understands the value of dedicated client service and makes this her highest priority.

            Originally from Massachusetts, Kathryn enjoys exploring New York City, trying new restaurants and running along Manhattan's West Side Highway.

              • Villanova University, B.A. Economics, Minor in Computer Science
                299 Park Avenue
                New York, NY 10017
                kathryn.boland@ubs.com
                Kathryn Boland
                299 Park Avenue,New York,NY,10017
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              Tariffs, volatility and your portfolio

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              In the first 100 days of a second Trump administration, policy uncertainty continues to dominate. Do you have questions about the impact of tariffs, inflation and geopolitical developments on your investment strategy?

              We’re here to help you make sense of it all and move forward with confidence. Make sure your portfolio is prepared for ongoing market volatility.

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