Global insight for generations

Private Wealth Management

Person on top of a mountain

At New Columbia Advisors we understand highly successful families. Growing and preserving your complex wealth requires innovative approaches and global solutions. Working within the exclusive Private Wealth Management division of UBS, our team offers you expansive access to the full scope of the firm’s institutional, asset management and wealth management resources. Our trading and investment platforms, along with equity and debt research in every market, product class and currency, can provide you with opportunities that are truly “without borders.“

Whatever your goals—from retirement and next generation planning to pre- sale business strategies to development for your nonprofit—our experience and elite professional network can inform your decisions and provide an ongoing source of confidence today and for generations to come.

  • James Michael New

    James Michael New

    Managing Director–Wealth Management

    Financial Advisor

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    • AR
    • CA
    • CO
    • CT
    • DC
    • DE
    • FL
    • GA
    • IL
    • LA
    • MA
    • MD
    • ME
    • MN
    • NC
    • NJ
    • NM
    • NY
    • OH
    • PA
    • SC
    • TN
    • TX
    • VA

    Portfolio implementation, analysis and risk management
    Within New Columbia Advisors practice, James focuses primarily on investment strategy. He understands that his clients have spent considerable time and effort building their wealth. He and his team take their responsibility to help grow, preserve and pass on that wealth very seriously. They have built meaningful relationships with clients and their family members through many years of consistent communication.

     

    “You can’t go back and change the beginning, but you can start where you are and change the ending.”

    — C.S. Lewis

     

    Previous Experience

    • Director, Credit Suisse Private Bank
    • Principal, Sanford C. Bernstein & Company
    • The Staubach Company
    • Trammell Crow Company

    Life

    • Jim is a Member of the Advancement Committee, Investment Committee and Annual Fund Committee for St. Albans School.
    • He is a Buildings and Grounds Committee Member and Neighborhood Liaison for the National Cathedral School.
    • Jim is a former Board of Trustees Member, Executive Committee Member, Strategic Plan Chair and Investment Committee Chair for Beauvoir, the National Cathedral Elementary School.
    • He is a former Investment Committee Chair and Finance Committee Member for the Protestant Episcopal Cathedral Foundation.
    • Jim and his wife, Melanie, enjoy spending time with their four children, Henry, Charlie, Miles and Amelia.
    • Barron’s Top 250 Private Wealth Management Teams, 2025The Barron's rating is awarded annually in May based on information from the prior year Q4.
    • Barron's Top 1,200 Financial Advisors, 2020, 2021, 2022, 2023, 2024, 2025
      The Barron's rating is awarded annually in March and is based on information from the prior year Q3. 
    • Barron's Top 1,500 Financial Advisors, 2026The Barron's rating is awarded annually in March based on information from the prior year Q3.
    • Forbes America’s Top Wealth Management Teams (Private Wealth & High-Net Worth), 2025The Forbes rating is compiled by Shook Research and awarded annually in November based on information from a 12 month period ending in March of the award year.
    • Forbes Best-in-State Wealth Advisors, 2019, 2020, 2021, 2022, 2023, 2024, 2025, 2026The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
    • Forbes Best-in-State Wealth Management Teams, 2026The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.

    • Washington & Lee University, B.A., history
    • Series 7, 31 and 66 securities licenses
    Family Offices
    Multi-generational families
    Exit planning
    Business succession
    Hedge Fund managers
    Business owners
    1700 M Street NW
    5th Floor
    Washington, D.C., DC 20036
    james.new@ubs.com
    James Michael New
    1700 M Street NW,Washington, D.C.,DC,20036
  • Justin Mendelson

    Justin Mendelson

    Registered Client Associate

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    • AR
    • CA
    • CO
    • CT
    • DC
    • DE
    • FL
    • GA
    • LA
    • MA
    • MD
    • ME
    • MN
    • NC
    • NJ
    • NM
    • NY
    • OH
    • PA
    • SC
    • TN
    • TX
    • VA

    Justin is committed to forming genuine, personal connections with our clients. He builds long term relationships with our clients and their families. He is passionate about helping our clients reach their personal and financial goals and building their own legacy.

    He became a member of New Columbia Advisors in 2024 and now supports individuals and families with portfolio management, investment solutions, and wealth planning needs. Justin is very detail oriented and proactive, helping ensure clients receive responsive and thoughtful service. He holds a B.S. in Communications from Syracuse University and his Series 7 and 66 securities licenses.

    Justin is originally from Montville, NJ. He now lives with his wife in New York City. He is an avid sports fan, and his hobbies include playing and watching sports, trying new food, and traveling.

          1285 Avenue Of The Americas
          New York, NY 10019
          justin.mendelson@ubs.com
          Justin Mendelson
          1285 Avenue Of The Americas,New York,NY,10019
        •  Elizabeth Marshall

          Elizabeth Marshall

          Registered Client Associate

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          • AR
          • CA
          • CO
          • CT
          • DC
          • DE
          • FL
          • GA
          • IL
          • LA
          • MA
          • MD
          • ME
          • MN
          • NC
          • NJ
          • NM
          • NY
          • OH
          • PA
          • SC
          • TN
          • TX
          • VA

          Elizabeth joined UBS in 2025 following her graduation from Washington and Lee University, where she studied Mathematics and Data Science. During her time at W&L, she competed on the University’s Varsity Equestrian team and Club Squash team. Elizabeth takes an attentive approach and invests time upfront to truly understand each client’s unique needs. She works diligently to deliver an excellent client experience and assists with investment strategies, portfolio management, and financial reporting. She holds the Series 7 and 66 licenses.

          Outside of work, Elizabeth enjoys participating on her alma mater's Alumni Admissions Committee, tutoring students in mathematics, and trying new restaurants in New York.

                1285 Avenue Of The Americas
                New York, NY 10019
                elizabeth.marshall@ubs.com
                Elizabeth Marshall
                1285 Avenue Of The Americas,New York,NY,10019
              • Judy Spalthoff

                Managing Director

                Head of Family Office Solutions

              • Ann Bjerke

                Managing Director

                Head of Advanced Planning

              • Brian Hans

                Executive Director

                Head, Tax Efficiency Planning Strategist

              • David Leibell

                Executive Director

                Advanced Planning/Family Office Solutions Group

              • Brian Formento

                Managing Director

                Family Office Specialist

              The proof is in our numbers

              100+

              Collective years of experience

              $4.3 billion

              Assets under management


              Team work

              Portfolio structuring and risk control

              Woman looking

              Pre- and post-sale liquidity planning

              Buildings

              Investment plans for private endowments

              Helping women take charge

              Father and daughter hiking in fields

              Navigating opportunities across your enterprise

              offshore wind farm

              Sustainability matters

              Chart

              Clarity in a rapidly changing world

              We’re here to help guide you through uncertain times

              Recent global events have created volatility in the markets and uncertainty for many investors like you. With our experienced perspective we can deliver steady guidance to help you make sense of the changing markets.

              Let’s create a path together so you can move forward with confidence, no matter what comes next.

              A leader in wealth management

              Backed by the strength of our parent company, UBS AG

              $7 trn

              UBS Group invested assets
              As of 12/31/2025

              51 countries

              Our global footprint

              Global leader

              UBS is a leading and truly global wealth manager

              Insights

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