Understanding

Dan works in a consultative role with business owners to strategically utilize their profits to consistently invest and achieve long term goals. Having achieved the designation of Certified Financial Planner (CFP), Dan specializes in strategic planning for business owners to help their business grow through personalized, proactive, and customized advice by means of investment plan design. He utilizes 401(k) programs, defined contribution plans, and qualified retirement plans for local businesses. He continues to expand his knowledge base with educational programs in the areas of retirement planning, income and estate taxes, investments, and insurance, gaining additional certifications as a Chartered Financial Consultant (ChFC), Chartered Retirement Plans Specialist (CRPS), and Certified Exit Planning Advisor (CEPA). 

CA Insurance License Number OI54711

With over 50 years of investment experience, John participates in our Investment Committee. He oversees investment policies, advisor selection, strategy, and fund performance for our team’s clients.

With over 23 years of investment experience, Keith is a Certified Financial Planner (CFP) that coordinates our 401(k) and other qualified plan operations for our institutional clients. Keith is responsible for creating customized holistic financial plans along with providing clients with ongoing support and services. He specializes in trading operations and investment plan implementation.

Tracy has over 25 years of experience in the financial industry and has been with UBS Financial Services for the last 15 years as an Associate Director, Senior Wealth Strategy Associate. Tracy designs investment portfolios as a member of our team’s Investment Committee. With his Gerontology background specializing in the biology and economics of aging, he hedges risk for our clients through insurance and alternative investments as he helps clients navigate through the process of retirement and aging.

Jenny is a Certified Private Wealth Advisor® that supports our multi-generational family clients from young adults to retirees. Through families’ life cycle, she believes that their investments should be consistent with the causes, issues and beliefs that are important to them by developing a value-based investment strategy that helps clients pursue their financial goals. For working clients, she helps them establish and enhance their online profiles and consult businesses on branding to express positive qualities to distinguish them from their competition. She hosts various experiences that create opportunities for our clients to engage with likeminded people through their transition to retirement.