Experience

Makes all the difference

With over a century of collective investment experience, Mountain City Financial Group provides comprehensive wealth management for a wide variety of clients. Our mission is to build and foster long-term relationships with our clients based on trust and a shared commitment to their goals in life. We understand the importance of protecting all you've built by creating sensible strategies that address liquidity, longevity and legacy planning. Our team brings an experienced perspective and global resources to help anticipate the individual needs of you and your family.*

*Neither UBS Financial Services Inc. nor any of its employees provide legal or tax advice. You must consult with your legal or tax advisor regarding your personal circumstances.

Joseph Romanchik

Managing Director–Wealth Management

Financial Advisor

Joe earned his Bachelor's degree in Economics from the University of Albany in 1991 and has been in the financial services industry ever since. Joe, a Wealth Advisor for the Mountain City Financial Group at UBS Financial Services, concentrates on servicing the needs of High Net Worth and Ultra High Net Worth clients. With over three decades of experience, Joe believes that creating and implementing a financial plan is the foundation for success with his new relationships. He works with clients to solve complex needs in relation to education planning, retirement planning, long term care planning, estate planning strategies, philanthropic strategies, and all areas of investments. Joe helps his clients manage both sides of the balance sheet as it relates to their assets and liabilities while focusing on being as tax efficient as possible.

He is FINRA registered and holds the series 7, 63, 65, and 31. Joe holds licenses for long term care insurance, life insurance, and annuities.

Joe lives in North Chattanooga with his wife, Lisa. They have two daughters, Stephanie and Brooke.

CA Insurance License #0G83371

Registered States:
  • AL
  • AR
  • CA
  • CO
  • CT
  • FL
  • GA
  • IL
  • IN
  • KY
  • LA
  • MA
  • MD
  • ME
  • MI
  • MS
  • NC
  • NJ
  • NV
  • NY
  • OH
  • OK
  • OR
  • PA
  • RI
  • SC
  • TN
  • TX
  • VA
  • VT
  • WA
  • WI
  • WV

Recognized as an industry leader:

  • Forbes Best-in-State Wealth Advisors, 2024The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
  • Forbes Best-in-State Wealth Management Teams, 2024, 2025The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
  • UBS Wealth Management Chairman’s Council, 2024UBS Financial Services Inc. Councils are a distinction held by UBS Financial Advisors based on criteria including evaluation of compliance with firm rules, standards & policies and revenue. Council membership is not representative of any one client's experience and is not indicative of the advisor’s future performance.

Eligibility is based on quantitative factors and is not necessarily related to the quality of the investment advice. For more information on third party rating methodologies, please visit ubs.com/us/en/designation-disclosures

Education

  • University of Albany, Bachelor's Degree in Economics

Credentials

  • Wealth Advisor
One Union Square
Krystal Building
Chattanooga, TN 37402

Email Me

joseph.romanchik@ubs.com
Joseph Romanchik
One Union Square,Chattanooga,TN,37402

Joel Hollis

Senior Vice President–Wealth Management

Financial Advisor

Joel earned his Bachelor's degree in Finance from the University of South Carolina in 1974. Since 1979, Joel has worked at both regional and national brokerage firms, which included 8 years at a trust division at a regional bank. Joel graduated from the Southern Trust School in 1998. Joel has four decades of investment experience and leverages his expertise to help clients with financial planning, investments, estate planning strategies and insurance products. 

He is FINRA registered and holds the series 7, 63, 65, 31, and 15. Joel holds licenses for long term care insurance, life insurance, and annuities.    

Joel enjoys playing golf and lives in Council Fire with his wife, Leigh Anna.

CA Insurance License # 0G83360

Registered States:
  • AL
  • AR
  • CA
  • CO
  • CT
  • FL
  • GA
  • IL
  • IN
  • KY
  • LA
  • MA
  • MD
  • ME
  • MI
  • MS
  • NC
  • NJ
  • NV
  • NY
  • OH
  • OK
  • OR
  • PA
  • RI
  • SC
  • TN
  • TX
  • VA
  • VT
  • WA
  • WI
  • WV

Recognized as an industry leader:

  • Forbes Best-in-State Wealth Management Teams, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.

Eligibility is based on quantitative factors and is not necessarily related to the quality of the investment advice. For more information on third party rating methodologies, please visit ubs.com/us/en/designation-disclosures

Education

  • University of South Carolina, Bachelor's Degree in Finance
One Union Square
Suite 100
Chattanooga, TN 37402

Email Me

joel.t.hollis@ubs.com
Joel Hollis
One Union Square,Chattanooga,TN,37402

Peter Perdomo

Senior Wealth Strategy Associate

Peter brings over 20 years of financial service experience to our team with previous roles in the qualified retirement plan sales and consulting market. Peter’s vast knowledge of the retirement planning and financial  markets, combined with his strong interpersonal skills, are traits that lend well to his role with the team.    Peter works closely with Joe and Joel in supporting our overall client experience, to include review meetings, retirement planning and investment solution implementation.

Personally, Peter lives on Signal Mountain with his wife, Natalie, and their two daughters, Millie and Ada.  He’s a volunteer coach with a local athletic program and member of St. Paul’s Episcopal Church.  In his free time, he enjoys upland bird and waterfowl hunting, fishing, hiking, trail running, gardening, and celebrating all things outdoors with his family and Labrador Retriever.

 

Education

  • Georgia State University, Bachelor's degree in Business Administration/Finance
Peter.perdomo@ubs.com
Peter Perdomo

George Pettway

Senior Wealth Strategy Associate

George graduated from the University of Georgia with a Bachelor's degree in Economics in 2020. Prior to UBS, George worked on a Private Wealth Management team in Atlanta as an investment management specialist where he constructed and implemented investment portfolios for High Net Worth individuals, businesses, and institutions. Currently, George serves the Mountain City Financial Group by assisting in review meetings and retirement planning, and by leveraging his experience in investment oversight. George's passion is connecting with people and collaborating with them as they work toward achieving their goals.

George is FINRA registered and holds the Series 7 and 66 licenses.

George resides in North Chattanooga and in his free time he enjoys being outdoors, running, playing golf, and spending time with friends and family.

Registered States:
  • FL
  • GA
  • LA
  • MS
  • NY
  • TN

Education

  • University of Georgia, Bachelor's degree in Economics
One Union Square
Krystal Building
Chattanooga, TN 37402

Email Me

george.pettwayiii@ubs.com
George Pettway
One Union Square,Chattanooga,TN,37402

Patricia Yell

Senior Wealth Strategy Associate

Darlene started her career with A.G. Edwards in 1995 and joined UBS in January 2009 when she moved over to UBS with Joe Romanchik. "I love working with our clients and look forward to helping you in any way that I can."

Darlene is FINRA registered and holds the series 7, 63, and 65. She holds licenses for long term care insurance and life insurance.

Darlene lives in Dunlap, TN with her husband Wallace.  They have three children and five grandchildren.  Darlene is the music director at the church she attends in Dunlap.  She loves playing with her grandchildren and traveling.  

Registered States:
  • AL
  • FL
  • GA
  • LA
  • MS
  • NY
  • TN
One Union Square
Suite 100
Chattanooga, TN 37402

Email Me

darlene.yell@ubs.com
Patricia Yell
One Union Square,Chattanooga,TN,37402

Becky Gladney

Director

Team Administrator

Becky graduated from Auburn University with a Bachelor's degree in Secondary Education/Chemistry in 2004. She started her career at UBS in 2008, working as a Client Service Associate, Branch Office Administrator, and as an Administrative Manager based in Chattanooga supporting the five UBS offices in East Tennessee. Becky brings a wealth of knowledge to our team from her prior roles which helps her to find creative solutions to meet our client's needs, which is what she enjoys most about her job.   

Becky is FINRA registered and holds the Series 7 & 66 securities licenses and the Series 9 & 10 supervisory licenses. She also holds licenses for life insurance and annuities.  She also completed her CERTIFIED FINANCIAL PLANNER® certification in 2023.  

Becky resides in Soddy Daisy with her husband, Scott and their daughter. When she is not in the office, she enjoys spending time with family and traveling to new places to either scuba dive or snow ski. 

Registered States:
  • AL
  • GA
  • LA
  • MS
  • NY
  • TN

Education

  • Auburn University, Bachelor's Degree in Secondary Education/Chemistry

Credentials

  • CERTIFIED FINANCIAL PLANNER®
One Union Square
Suite 100
Chattanooga, TN 37402

Email Me

becky.gladney@ubs.com
Becky Gladney
One Union Square,Chattanooga,TN,37402

Rachel Crawford

Client Associate

Rachel earned her Bachelor’s degree in Finance/Investments from the University of Tennessee at Chattanooga in 2024. Rachel has always been passionate about the financial services industry. She began her career at UBS as an intern, gaining valuable experience before graduating and is now working as a Client Service Associate. She is dedicated to delivering tailored solutions and ensuring exceptional client satisfaction.

Rachel resides in Rock Spring, and she enjoys spending quality time with her loved ones, reading, and traveling to new places.

Education

  • University of Tennessee at Chattanooga, Bachelor's degree in Finance/Investments
One Union Square
Krystal Building
Chattanooga, TN 37402

Email Me

rachel.crawford@ubs.com
Rachel Crawford
One Union Square,Chattanooga,TN,37402

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