Thoughtful advice one family at a time

Mountain City Financial Group

Our clients know that we put their best interests first at all times. As your financial advocates, we ask the critical questions to learn all about you, your family, priorities and concerns. At the end of the day, we understand that earning your confidence and trust requires integrity, prudence and accessibility.

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Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

  • Joseph-Romanchik

    Joseph Romanchik

    Managing Director–Wealth Management

    Financial Advisor

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    • AL
    • AR
    • CA
    • CO
    • CT
    • FL
    • GA
    • IL
    • IN
    • KY
    • LA
    • MA
    • MD
    • ME
    • MI
    • MS
    • NC
    • NJ
    • NV
    • NY
    • OH
    • OK
    • OR
    • PA
    • RI
    • SC
    • TN
    • TX
    • VA
    • VT
    • WA
    • WI
    • WV

    Joe earned his Bachelor's degree in Economics from the University of Albany in 1991 and has been in the financial services industry ever since. Joe, a Wealth Advisor for the Mountain City Financial Group at UBS Financial Services, concentrates on servicing the needs of High Net Worth and Ultra High Net Worth clients. With over three decades of experience, Joe believes that creating and implementing a financial plan is the foundation for success with his new relationships. He works with clients to solve complex needs in relation to education planning, retirement planning, long term care planning, estate planning strategies, philanthropic strategies, and all areas of investments. Joe helps his clients manage both sides of the balance sheet as it relates to their assets and liabilities while focusing on being as tax efficient as possible.

    He is FINRA registered and holds the series 7, 63, 65, and 31. Joe holds licenses for long term care insurance, life insurance, and annuities.

    Joe lives in North Chattanooga with his wife, Lisa. They have two daughters, Stephanie and Brooke.

    CA Insurance License #0G83371

    • Forbes Best-in-State Wealth Advisors, 2024The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
    • Forbes Best-in-State Wealth Management Teams, 2024, 2025The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
    • UBS Wealth Management Chairman’s Council, 2024UBS Financial Services Inc. Councils are a distinction held by UBS Financial Advisors based on criteria including evaluation of compliance with firm rules, standards & policies and revenue. Council membership is not representative of any one client's experience and is not indicative of the advisor’s future performance.

    • University of Albany, Bachelor's Degree in Economics
    • Wealth Advisor
    One Union Square
    Krystal Building
    Chattanooga, TN 37402
    joseph.romanchik@ubs.com
    Joseph Romanchik
    One Union Square,Chattanooga,TN,37402
  • Joel-Hollis

    Joel Hollis

    Senior Vice President–Wealth Management

    Financial Advisor

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    • AL
    • AR
    • CA
    • CO
    • CT
    • FL
    • GA
    • IL
    • IN
    • KY
    • LA
    • MA
    • MD
    • ME
    • MI
    • MS
    • NC
    • NJ
    • NV
    • NY
    • OH
    • OK
    • OR
    • PA
    • RI
    • SC
    • TN
    • TX
    • VA
    • VT
    • WA
    • WI
    • WV

    Joel earned his Bachelor's degree in Finance from the University of South Carolina in 1974. Since 1979, Joel has worked at both regional and national brokerage firms, which included 8 years at a trust division at a regional bank. Joel graduated from the Southern Trust School in 1998. Joel has four decades of investment experience and leverages his expertise to help clients with financial planning, investments, estate planning strategies and insurance products. 

    He is FINRA registered and holds the series 7, 63, 65, 31, and 15. Joel holds licenses for long term care insurance, life insurance, and annuities.    

    Joel enjoys playing golf and lives in Council Fire with his wife, Leigh Anna.

    CA Insurance License # 0G83360

    • Forbes Best-in-State Wealth Management Teams, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.

    • University of South Carolina, Bachelor's Degree in Finance
      One Union Square
      Suite 100
      Chattanooga, TN 37402
      joel.t.hollis@ubs.com
      Joel Hollis
      One Union Square,Chattanooga,TN,37402
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      Peter Perdomo

      Senior Wealth Strategy Associate

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        Peter brings over 20 years of financial service experience to our team with previous roles in the qualified retirement plan sales and consulting market. Peter’s vast knowledge of the retirement planning and financial  markets, combined with his strong interpersonal skills, are traits that lend well to his role with the team.    Peter works closely with Joe and Joel in supporting our overall client experience, to include review meetings, retirement planning and investment solution implementation.

        Personally, Peter lives on Signal Mountain with his wife, Natalie, and their two daughters, Millie and Ada.  He’s a volunteer coach with a local athletic program and member of St. Paul’s Episcopal Church.  In his free time, he enjoys upland bird and waterfowl hunting, fishing, hiking, trail running, gardening, and celebrating all things outdoors with his family and Labrador Retriever.

         

          • Georgia State University, Bachelor's degree in Business Administration/Finance
            Peter.perdomo@ubs.com
            Peter Perdomo
          • George Pettway

            George Pettway

            Senior Wealth Strategy Associate

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            • FL
            • GA
            • LA
            • MS
            • NY
            • TN

            George graduated from the University of Georgia with a Bachelor's degree in Economics in 2020. Prior to UBS, George worked on a Private Wealth Management team in Atlanta as an investment management specialist where he constructed and implemented investment portfolios for High Net Worth individuals, businesses, and institutions. Currently, George serves the Mountain City Financial Group by assisting in review meetings and retirement planning, and by leveraging his experience in investment oversight. George's passion is connecting with people and collaborating with them as they work toward achieving their goals.

            George is FINRA registered and holds the Series 7 and 66 licenses.

            George resides in North Chattanooga and in his free time he enjoys being outdoors, running, playing golf, and spending time with friends and family.

              • University of Georgia, Bachelor's degree in Economics
                One Union Square
                Krystal Building
                Chattanooga, TN 37402
                george.pettwayiii@ubs.com
                George Pettway
                One Union Square,Chattanooga,TN,37402
              • Patricia-Yell

                Patricia Yell

                Senior Wealth Strategy Associate

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                • AL
                • FL
                • GA
                • LA
                • MS
                • NY
                • TN

                Darlene started her career with A.G. Edwards in 1995 and joined UBS in January 2009 when she moved over to UBS with Joe Romanchik. "I love working with our clients and look forward to helping you in any way that I can."

                Darlene is FINRA registered and holds the series 7, 63, and 65. She holds licenses for long term care insurance and life insurance.

                Darlene lives in Dunlap, TN with her husband Wallace.  They have three children and five grandchildren.  Darlene is the music director at the church she attends in Dunlap.  She loves playing with her grandchildren and traveling.  

                      One Union Square
                      Suite 100
                      Chattanooga, TN 37402
                      darlene.yell@ubs.com
                      Patricia Yell
                      One Union Square,Chattanooga,TN,37402
                    • Becky-Gladney

                      Becky Gladney

                      Associate Director

                      Team Administrator

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                      • AL
                      • GA
                      • LA
                      • MS
                      • NY
                      • TN

                      Becky graduated from Auburn University with a Bachelor's degree in Secondary Education/Chemistry in 2004. She started her career at UBS in 2008, working as a Client Service Associate, Branch Office Administrator, and as an Administrative Manager based in Chattanooga supporting the five UBS offices in East Tennessee. Becky brings a wealth of knowledge to our team from her prior roles which helps her to find creative solutions to meet our client's needs, which is what she enjoys most about her job.   

                      Becky is FINRA registered and holds the Series 7 & 66 securities licenses and the Series 9 & 10 supervisory licenses. She also holds licenses for life insurance and annuities.  She also completed her CERTIFIED FINANCIAL PLANNER® certification in 2023.  

                      Becky resides in Soddy Daisy with her husband, Scott and their daughter. When she is not in the office, she enjoys spending time with family and traveling to new places to either scuba dive or snow ski. 

                        • Auburn University, Bachelor's Degree in Secondary Education/Chemistry
                        • CERTIFIED FINANCIAL PLANNER®
                        One Union Square
                        Suite 100
                        Chattanooga, TN 37402
                        becky.gladney@ubs.com
                        Becky Gladney
                        One Union Square,Chattanooga,TN,37402
                      • Rachel Crawford

                        Rachel Crawford

                        Client Associate

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                          Rachel earned her Bachelor’s degree in Finance/Investments from the University of Tennessee at Chattanooga in 2024. Rachel has always been passionate about the financial services industry. She began her career at UBS as an intern, gaining valuable experience before graduating and is now working as a Client Service Associate. She is dedicated to delivering tailored solutions and ensuring exceptional client satisfaction.

                          Rachel resides in Rock Spring, and she enjoys spending quality time with her loved ones, reading, and traveling to new places.

                            • University of Tennessee at Chattanooga, Bachelor's degree in Finance/Investments
                              One Union Square
                              Krystal Building
                              Chattanooga, TN 37402
                              rachel.crawford@ubs.com
                              Rachel Crawford
                              One Union Square,Chattanooga,TN,37402

                            Defining your priorities. Pursuing what matters.

                            Our experience and structured planning process drives a comprehensive financial plan and customized investment strategies. Depending on where you are in your life and the priorities that matter most, our planning conversations may focus on liquidity management, your cash flow needs, asset replacement solutions such as insurance, estate planning strategies, or tax and legal structures such as trusts and philanthropic vehicles.

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                            Retirement planning

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                            A plan to simplify your financial life

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                            Planning for a changing tax landscape

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                            Estate planning strategies

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                            Investments and finances under one roof

                            UBS Year Ahead 2025

                            Roaring 20s: The next stage

                            Our Chief Investment Office (CIO) looks to what awaits investors in the next half of the decade with the 2025 edition of Year Ahead.

                            A dramatic change in US politics, Chinese economic stimulus, ongoing geopolitical developments and falling interest rates are all at play. How should you prepare your portfolio? Let’s talk about how you can move confidently forward in the new year and beyond.

                            Read the report

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                            Euromoney Private Banking and Wealth Management Survey (peer review), 2015-2022

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