How can you pursue what matters most?

Mother Daughter meeting

By understanding what’s most important to you, we can organize your financial life to help make sure your short-term needs don't cloud your long-term goals. We provide a structure so you clearly understand where your money is, and why. The plan we create together can help you stay focused at each stage of life, today, tomorrow and for future generations.

Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

  • Daniel-Merians

    Daniel Merians

    Senior Vice President–Wealth Management

    Financial Advisor

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    • AR
    • AZ
    • CA
    • CO
    • DC
    • DE
    • FL
    • HI
    • IA
    • IL
    • IN
    • MA
    • MD
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    • MO
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    Daniel (Dan) Merians is a Senior Vice President - Wealth Management at UBS Financial Services, Inc.  A Financial Advisor since 1997, Dan's primary focus is portfolio management and financial planning.  He has a BA from Stanford University as well as an MBA and a Masters of Public Health from the University of California, Berkeley.  Dan moved to New Mexico in 1991 to conduct medical research as an Epidemiologist with the New Mexico Department of Health.  In 1997, he returned to the private sector as a Financial Advisor with Merrill Lynch in Santa Fe.  In 2003, Dan joined Smith Barney CitiGroup which was purchased by Morgan Stanley in 2009 where he was a Senior Vice President and Portfolio Management Director until he moved to UBS in June 2015.  Dan enjoys the great outdoors and traveling with Elizabeth, his wife, and their three sons.  Dan is also an avid tennis player and wine collector.

     

    California Insurance License 0C44164

    • Forbes Best-in-State Wealth Advisors, 2025The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.

    • Stanford University, BA
    • University of California, Berkeley, MBA, Masters of Public Health
      125 Lincoln Ave
      Suite 401
      Santa Fe, NM 87501
      dan.merians@ubs.com
      Daniel Merians
      125 Lincoln Ave,Santa Fe,NM,87501
    • Mariana

      Mariana Z.F. Zuanetti, CFP®

      Authorized Officer

      Senior Wealth Strategy Associate

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      • AR
      • AZ
      • CA
      • CO
      • DE
      • FL
      • HI
      • IN
      • MA
      • MD
      • MI
      • MT
      • NC
      • NE
      • NJ
      • NM
      • NV
      • NY
      • OR
      • TX
      • UT
      • VA
      • WA

      Mariana is a Senior Wealth Strategy Associate with the Merians Wealth Management Group at UBS Financial Services, Inc. Mariana joined the team in 2019 while also pursuing her graduate education. As a CERTIFIED FINANCIAL PLANNER® professional, Mariana assists our clients with financial planning, investment planning and retirement planning. Mariana also supports the team with investment analysis and portfolio construction. 

      Mariana has a B.B.A. in Economics from Cleveland State University, and a Master of Science in Economics from Purdue University, with specializations in Financial Economics and Public Policy. Mariana grew up in Brazil and moved to the U.S. in 2014. In her spare time, Mariana enjoys traveling, fishing, and spending time with her family.

        • Purdue University, Master of Science in Economics: 2019 - 2021
        • Cleveland State University, B.B.A. in Economics: 2017 - 2019
        • CERTIFIED FINANCIAL PLANNER®
        125 Lincoln Ave
        Suite 401
        Santa Fe, NM 87501
        mariana.zuanetti@ubs.com
        Mariana Z.F. Zuanetti, CFP®
        125 Lincoln Ave,Santa Fe,NM,87501
      • Susan-Vrabel

        Susan Vrabel

        Senior Registered Client Associate

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        • AZ
        • CA
        • CO
        • DE
        • FL
        • GA
        • IN
        • MA
        • MD
        • MI
        • MT
        • NC
        • NH
        • NJ
        • NM
        • NV
        • NY
        • OR
        • TX
        • UT
        • WA

        Susan Vrabel is a Senior Registered Client Service Associate at UBS Financial Services, Inc.  Susan has been in the financial services industry and licensed for over 40 years. She has worked for Prudential Bache, Merrill Lynch and joined Smith Barney CitiGroup, now Morgan Stanley in 1994.  She has experience working with many investment products and enjoys building long-term client relationships. Susan attended the University of Michigan where she studied business and computer technology.  She moved to Santa Fe in 1989 and enjoys cooking, painting, fishing and golf.

          • University of Michigan
            125 Lincoln Ave
            Suite 401
            Santa Fe, NM 87501
            susan.vrabel@ubs.com
            Susan Vrabel
            125 Lincoln Ave,Santa Fe,NM,87501
          • Kelly

            Kelly Barrows

            Registered Client Associate

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            • AR
            • AZ
            • CA
            • CO
            • DE
            • FL
            • HI
            • IA
            • IN
            • MA
            • MD
            • MI
            • NE
            • NM
            • NV

            Kelly is a Registered Client Associate with the Merians Wealth Management Group at UBS Financial Services, Inc. Kelly has a bachelors degree in Business Administration from Western Colorado University, with an emphasis in finance and marketing. She has experience working for a tax company and administrative assistant work. Kelly was born and raised in Santa Fe, New Mexico and enjoys many outdoor activities like rafting, rock climbing, and skiing while spending time with family and friends.

                  125 Lincoln Ave
                  Suite 401
                  Santa Fe, NM 87501
                  kelly.barrows@ubs.com
                  Kelly Barrows
                  125 Lincoln Ave,Santa Fe,NM,87501

                A focus on personalized access and service

                Working with diverse clients with specific needs, our team sees it as our top responsibility to understand each aspect of your unique and often complicated financial life.

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                Turn possibilities into a plan

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                A leading global wealth manager

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                Tariffs, volatility and your portfolio

                Are you ready?

                In the first 100 days of a second Trump administration, policy uncertainty continues to dominate. Do you have questions about the impact of tariffs, inflation and geopolitical developments on your investment strategy?

                We’re here to help you make sense of it all and move forward with confidence. Make sure your portfolio is prepared for ongoing market volatility.

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                UBS Group invested assets
                As of 12/31/2024

                51 countries

                Our global footprint

                Global leader

                UBS is a leading and truly global wealth manager

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