Thoughtful advice one family at a time

4/26 Team photo

Where are you today and where do you want to be tomorrow? We recognize that a lasting relationship starts by listening and understanding your priorities and concerns. We'll work together to look at the big picture, discuss your vision for the future and help you confidently pursue your life goals.

Young family at the beach

Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

  • Dirk Stribrny

    Dirk A. Stribrny, CFP

    Managing Director–Wealth Management

    Financial Advisor

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    • AZ
    • CA
    • CO
    • DE
    • FL
    • GA
    • HI
    • IL
    • IN
    • KY
    • LA
    • MA
    • MD
    • ME
    • MI
    • NC
    • ND
    • NJ
    • NV
    • NY
    • OH
    • OR
    • PA
    • RI
    • SC
    • TN
    • TX
    • VA
    • VT
    • WA
    • WY

    Dirk is the founding partner of Legacy Wealth Partners at UBS and has over 33 years of experience in wealth management. He graduated from Syracuse University with a Bachelor’s degree in marketing. Dirk obtained the Certified Financial Planner® (CFP®) certification in 1997 and holds Series 7, 63, and 65 securities licenses, as well as insurance licensing in over 10 states. He lives in Malvern, PA with his wife, Lizzie, and their four children.

    Dirk was a rower at Syracuse University from 1987 to 1990. He is an avid triathlete who completed the Ironman Lake Placid in 2015 and competes in races throughout the greater Philadelphia area. He is also an active marathon runner, having participated in the Boston and Philadelphia marathons for several years, and he will be running in the 2025 Boston Marathon with his daughter. Dirk has coached youth sports for over 15 years, including basketball, lacrosse, and football, and was involved with the leadership team for the Great Valley Basketball Association. Additionally, he is an avid golfer and paddle tennis player.

    • Forbes Best-in-State Wealth Advisors, 2024, 2025, 2026The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
    • Forbes Best-in-State Wealth Management Teams, 2025, 2026The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
    • UBS Wealth Management President’s Council, 2024UBS Financial Services Inc. Councils are a distinction held by UBS Financial Advisors based on criteria including evaluation of compliance with firm rules, standards & policies and revenue. Council membership is not representative of any one client's experience and is not indicative of the advisor’s future performance.

        101 West Elm Street
        Suite 200
        Conshohocken, PA 19428
        dirk.stribrny@ubs.com
        Dirk A. Stribrny, CFP
        101 West Elm Street,Conshohocken,PA,19428
      • Kevin 2024

        Kevin McCoy, CRPC

        Senior Vice President–Wealth Management

        Financial Advisor

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        • AZ
        • CA
        • CO
        • DE
        • FL
        • GA
        • IL
        • IN
        • KY
        • LA
        • MA
        • MD
        • ME
        • MI
        • NC
        • ND
        • NJ
        • NV
        • NY
        • OH
        • OR
        • PA
        • SC
        • TN
        • TX
        • VA
        • VT
        • WA
        • WY

        Kevin has over 30 years of experience in wealth management and is a Senior Vice President with UBS. He graduated from Villanova University with a Bachelor’s degree in liberal arts. As a Chartered Retirement Planning Counselor™ (CRPC™℠), Kevin has advanced knowledge when it comes to creating, implementing, and maintaining retirement plans accounting for their unique tax complexities. Additionally, he holds Series 7, 63, and 65 securities licenses, as well as insurance licensing in over 10 states. Kevin lives in Wayne, PA with his wife, Elaina, and two children.

        When he is not spending time with his family, he dedicates his time to causes concerned with special needs and is active within his church community.

        • Forbes Best-in-State Wealth Management Teams, 2025, 2026The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.

            101 West Elm Street
            Suite 200
            Conshohocken, PA 19428
            k.mccoy@ubs.com
            Kevin McCoy, CRPC
            101 West Elm Street,Conshohocken,PA,19428
          • Joe 2024

            Joseph R. Croll, CFP

            First Vice President–Wealth Management

            Financial Advisor

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            • AZ
            • CA
            • CO
            • DE
            • FL
            • GA
            • IL
            • IN
            • KY
            • LA
            • MA
            • MD
            • ME
            • MI
            • NC
            • ND
            • NJ
            • NV
            • NY
            • OH
            • OR
            • PA
            • SC
            • TN
            • TX
            • VA
            • VT
            • WA
            • WY

            Joe has over 15 years of experience in wealth management and is a First Vice President with UBS.  He graduated from Loyola College in Maryland with a Bachelor’s degree in Business Administration and Business Management.  Joe obtained the Certified Financial Planner® (CFP®) certification in 2015 and holds Series 7 and 66 securities licenses, as well as insurance licensing in over 10 states.  Joe lives in Glenside, PA with his wife, Maria, and their three sons Connor, Ryan and Luke.

            Joe has coached youth sports for over 10 years, including basketball, baseball and soccer.  Additionally, he can be found spending time with his family or playing golf.

            • Forbes Best-in-State Wealth Management Teams, 2025, 2026The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.

                101 West Elm Street
                Suite 200
                Conshohocken, PA 19428
                joseph.r.croll@ubs.com
                Joseph R. Croll, CFP
                101 West Elm Street,Conshohocken,PA,19428
              • Rose DeFalco

                Rose J. DeFalco

                Associate Director

                Senior Wealth Strategy Associate

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                • AZ
                • CA
                • CO
                • CT
                • DE
                • FL
                • GA
                • HI
                • IL
                • IN
                • KY
                • LA
                • MA
                • MD
                • ME
                • MI
                • MO
                • MT
                • NC
                • ND
                • NH
                • NJ
                • NV
                • NY
                • OH
                • OR
                • PA
                • RI
                • SC
                • TN
                • TX
                • VA
                • VT
                • WA
                • WI
                • WY

                Rose DeFalco is an Associate Director at UBS, boasting a 35-year tenure in the financial services industry. Renowned for her unwavering reliability and client-centric approach, Rose prioritizes the needs and goals of each individual she serves. Holding Series 7 and 66 securities licenses, along with insurance licensing in Pennsylvania, Rose collaborates closely with clients to enhance their financial literacy and empower them to make informed decisions. Her primary focus is cultivating enduring partnerships geared towards guiding clients towards their financial aspirations through meticulous planning. With a wealth of knowledge and an unwavering commitment to excellence, Rose stands as an invaluable resource for all our clients.

                A distinguished alumna of Penn State University, Rose holds a Bachelor of Science degree in Business Administration, specializing in Financial Services. Residing in Pottstown, Pennsylvania, alongside her husband Bob, Rose finds joy in hiking, and cherishing quality time with her loved ones.

                      101 West Elm Street
                      Suite 200
                      Conshohocken, PA 19428
                      rose.j.defalco@ubs.com
                      Rose J. DeFalco
                      101 West Elm Street,Conshohocken,PA,19428
                    • kiryna

                      Kiryna Cotroneo

                      Client Associate

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                        Kiryna joined the financial industry in 2022 after graduating from Drexel University with a bachelor’s degree in business legal studies and organizational management. Her responsibilities include overseeing branch systems, educating clients on account services and wealth management resources, and managing client service requests to completion. Kiryna enjoys trying new restaurants, running, and spending time with her friends and family.

                              101 West Elm Street
                              Suite 200
                              Conshohocken, PA 19428
                              kiryna.cotroneo@ubs.com
                              Kiryna Cotroneo
                              101 West Elm Street,Conshohocken,PA,19428
                            • sue

                              Susan Sussman

                              Senior Client Associate

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                                Sue has worked in the financial industry for 39 years, starting her career in banking and mortgage lending. Her career at Smith Barney, who then became Morgan Stanley, spanned 23 years, most of that time with The Stribrny Group.

                                In her professional role as a Senior Client Service Associate, she assists the team with all administrative and operational tasks by leading the groups scheduling, and event coordination. Sue also focuses on client servicing and all aspects of account administration. She takes pride in her extensive knowledge and applies that to providing the best service possible. She resides in Chester County with her husband, and they cheer on their daughter who is currently attending Rutgers University.  She has three dogs and will at any time, love to talk to you about your pets as well.

                                      101 West Elm Street
                                      Suite 200
                                      Conshohocken, PA 19428
                                      susan.sussman@ubs.com
                                      Susan Sussman
                                      101 West Elm Street,Conshohocken,PA,19428
                                    • Adam 2024

                                      Adam Roberts

                                      Senior Registered Client Associate

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                                      • AZ
                                      • AZ
                                      • CA
                                      • CA
                                      • DE
                                      • DE
                                      • FL
                                      • FL
                                      • GA
                                      • GA
                                      • KY
                                      • KY
                                      • LA
                                      • MA
                                      • MA
                                      • MD
                                      • MD
                                      • NH
                                      • NH
                                      • NJ
                                      • NJ
                                      • NY
                                      • NY
                                      • OH
                                      • OH
                                      • OR
                                      • OR
                                      • PA
                                      • PA
                                      • SC
                                      • SC
                                      • TN
                                      • TN
                                      • TX
                                      • TX
                                      • VA
                                      • VA
                                      • VT
                                      • VT
                                      • WA
                                      • WA

                                      Adam has been in the financial industry for 27 years originally starting as a wire operator. He holds his Series 7, 9, 10, 63, and 65 securities licenses, as well as insurance licensing in over 10 states. When not working he can be found hiking, going to concerts, biking, or anything outdoors. Adam is responsible for providing excellent service and enhancing the client experience.

                                            101 West Elm Street
                                            Suite 200
                                            Conshohocken, PA 19428
                                            adam.roberts@ubs.com
                                            Adam Roberts
                                            101 West Elm Street,Conshohocken,PA,19428,101 West Elm Street,Conshohocken,PA,19428
                                          • Christopher McCullough

                                            Executive Director

                                            Wealth Planning Strategist

                                            Chris is a Wealth Planning Strategist in our Mid Atlantic markets. In this capacity, Chris is responsible for providing Financial Advisors and their high net worth clients with unbiased, product neutral, advanced planning strategies, design and implementation. As an advanced financial planner, he provides expertise in the following areas:

                                            - Estate and multi-generational planning
                                            - Retirement income and cash flow analysis
                                            - Business continuity and succession planning
                                            - Retirement plans and employee benefits
                                            - Risk and liability management planning
                                            - Charitable giving strategies
                                            - Executive compensation and benefit strategies
                                            - Special Needs & Disability Planning

                                            Utilizing the wealth planning framework, Chris aims to deliver the full breadth of UBS services to aid clients in achieving their wealth planning goals.

                                            Past experience
                                            Prior to joining UBS in 2022, Chris served as a Senior Trust Officer with the Goldman Sachs Trust Companies. In this capacity, Chris worked closely with high net worth families to plan and implement generational wealth transfer strategies.

                                            Education and credentials
                                            Chris holds a B.A in History from Gettysburg College and a J.D. and LL.M., Taxation, from Villanova University School of Law.

                                            Life
                                            Chris is an active member of the Philadelphia Estate Planning Counsel. He lives in Philadelphia with his wife and son.
                                          • Robin

                                            Robin Sabat

                                            NMLS #33770

                                            Senior Wealth Management Banker, UBS Bank USA, N.A.

                                            Current role and areas of expertise

                                            Robin Sabat joined UBS Bank USA in 2009, and she is currently a Senior Wealth Management Banker covering the Philadelphia/DC, Mid-Atlantic and New England markets.

                                            Robin has an extensive background in relationship banking. She is focused on providing Financial Advisors and their clients a variety of cash management resources along with banking solutions that may complement their overall wealth management objectives.

                                            Professional history

                                            Robin began her career in financial services in 2004. Prior to joining UBS, Robin worked in mortgage services originating loans.

                                            Education and personal information

                                            In Robin’s role as a Senior Wealth Management Banker her NMLS # is 33770.  She holds permissive Series 7 and 66 securities licenses.  She also holds a BS from Temple University.

                                            Outside of the office, Robin enjoys gardening, snowboarding and reading. 

                                            Senior Wealth Management Bankers are employees of UBS Bank USA. UBS Bank USA is a subsidiary of UBS Group AG. UBS Bank USA, N.A., Member FDIC, NMLS No. 947868. Equal Housing Lender.

                                          A focus on personalized access and service

                                          Working with diverse clients with specific needs, our team sees it as our top responsibility to understand each aspect of your unique and often complicated financial life.

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                                          A leading global wealth manager

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                                          Success to succession

                                          Enabling the transfer of all you hold valuable

                                          What defines family success? A business, property, or is it more elusive: traditions, values, ethics? And how will you pass it on to the next generation with forethought, clear goals and careful execution?

                                          Too often, before sharing assets, we neglect the actual communication of wishes, plans and expectations. Let’s change that.

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