A plan for today, tomorrow and generations to come

We make a real impact in the lives of our clients by guiding them through major life events and helping them preserve and pass on their wealth. Our customized approach focuses on thoughtful financial planning and wealth management that looks beyond your investments and encompasses all aspects of your financial life.

Aisle in library

Kirk A. Ruth

Senior Vice President–Wealth Management

Kirk attended the University of Florida where he received dual degrees in both Finance and Marketing. Kirk has also completed the Harvard University Executive Continuing Education program.

He began his career with UBS Financial Services in August of 2015, and was previously employed by Merrill Lynch from 1994 until August.  Prior to joining Merrill Lynch, Kirk held positions in commercial and corporate finance, mergers and acquisition financing, treasury management services and asset-based lending with NCNB National Bank, the predecessor to Bank of America. As the senior partner of Ruth, Hogue and Associates, Kirk oversees general investment direction and asset allocation decisions.  Kirk serves as the primary resource for institutional asset management and consulting, as well as the oversight into micro and macro-economic issues that influence the team's overall investment policy and direction. He is experienced in developing estate planning solutions as well as wealth management and retirement income planning. 

Kirk is recognized as a leader in the industry and has been invited to participate in numerous firm-wide and industry-wide conferences focusing on investment management and estate planning issues. In 2018 Kirk received the Community Foundation for North Central Florida Legacy Award. This prestigious award recognized Kirk as the Financial Professional of the Year for his excellence in the industry and in the community.

Kirk has many years of active involvement in the community having served on the Advisory Board of the Florida Museum of Natural History, Board of the Alachua County Library District Foundation, Board of Trustees of Alpha Tau Omega Fraternity, as well as serving as past Chairman of Ducks Unlimited. 

Registered States:
  • AL
  • AZ
  • CA
  • CO
  • CT
  • DC
  • FL
  • GA
  • IL
  • KS
  • LA
  • MD
  • MS
  • NC
  • NJ
  • NV
  • NY
  • OR
  • PA
  • SC
  • TN
  • TX
  • VA
  • WA

  • Forbes Best-in-State Wealth Advisors, 2022The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.

Eligibility is based on quantitative factors and is not necessarily related to the quality of the investment advice. For more information on third party rating methodologies, please visit ubs.com/us/en/designation-disclosures

Our advice is comprehensive. We help diverse clients in a broad range of areas, including:

Financial planning
Retirement planning
Estate planning strategies
Legacy planning
Custom portfolios
Multi-generational families
Business Owners
4313 NW 8th Avenue
1st Floor, Suite 10
Gainesville, FL 32605
  • (352) 745-7442

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Legacy—Wealth for others

For needs that go beyond your own—to help you improve the lives of others

What will your legacy be?
It’s never too early to plan ahead. A Legacy strategy can help you gain more control over your financial future and what you leave behind, so you can move forward with confidence.

Learn more at ubs.com/wealthway.

Backed by the strength of UBS

A global leader in wealth management

$2.8 trillion

In invested assets globally 
As of 06/30/2022

51 countries

Our global footprint

Global leader

UBS is a world-leading wealth manager