An experienced and committed team

Herbert "Herb" Hoffman

Senior Vice President–Wealth Management

Since graduating American University in 1978 with a BS/BA, I have seen five decades of change in the markets. During the 1980's and 1990's, I focused on the institutional side of the business, polishing my craft in multiple disciplines such as equity and fixed income trading, institutional and retail sales, and private equity. I began working with private clients and small business owners in 2001 at Morgan Stanley as a Vice President, Investments. In 2004, I moved to UBS and have been successfully helping clients develop comprehensive wealth strategies.

As one of a small number of UBS Financial Advisors who have earned the designation of Wealth Advisor, I am uniquely qualified to provide highly personalized wealth management services to my clients. Wealth management is more than just the wide range of financial services and solutions you can access at UBS. It is how those services are developed and delivered to help you pursue your goals. Ours is a customized approach to wealth management, built on personal relationships and shaped by an understanding of your needs and aspirations. We help deliver our client's goals through the use of investments, insurance, qualified plans, credit, estate planning and more. Working with clients to achieve their life's goals is our team’s passion.

I live in Roslyn with my wife, Susan, and two rescue dogs. Our two sons, Josh and Adam, reside in Manhattan. I'm an active volunteer with many charities including SIBSPLACE® at South Nassau Community Hospital and sit on the boards of the National Multiple Sclerosis Society and JDRF Long Island Chapters.

Registered States:
  • AL
  • AZ
  • CA
  • CO
  • CT
  • DC
  • FL
  • GA
  • KY
  • MA
  • MD
  • ME
  • NC
  • NJ
  • NV
  • NY
  • OH
  • OR
  • PA
  • RI
  • SC
  • TN
  • TX
  • UT
  • VA
  • VT
  • WA
  • WI

Recognized as an industry leader:

  • Forbes Best-in-State Wealth Advisors, 2021, 2022, 2023The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
  • Forbes Best-in-State Wealth Management Teams, 2023The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.

Eligibility is based on quantitative factors and is not necessarily related to the quality of the investment advice. For more information on third party rating methodologies, please visit


  • American University, BS/BA


  • Portfolio Manager
  • Wealth Advisor
One Jericho Plaza
Jericho, NY 11753

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Susan Trocchia

Client Associate

After graduating from Manhattan College with a Bachelor of Science degree in Business Administration, I began my career at JP Morgan Chase where I worked in financial accounting for 15 years. I joined UBS in 2004 as a Client Service Associate and have worked with Herb ever since. My main focus is to enhance the client experience by anticipating client's needs, resolving their problems and following through with exceptional service. As a result, we've established quality relationships with our current clients and their families.

I take great pride in being the first line of contact for all of our clients' inquiries. I make sure that account and balance transfers execute efficiently and client reports generate properly. In addition, we collaborate with our clients' tax accountants and estate attorneys to make certain tasks such as Required Minimum Distributions (RMDs), cost basis transfers, and tax reporting are completed accurately and in a timely manner.

My husband and I live in Manhasset and our two daughters, Daniela and Laura, live in New York City.  I am an active volunteer with the Manhasset Coalition Against Breast Cancer, the National Organization for Italian American Women and the Nassau County AHRC Foundation.


  • Manhattan College, Bachelor of Science - Business Administration
One Jericho Plaza
Jericho, NY 11753

Email Me