Experience

Makes all the difference

Employing a comprehensive, yet focused, approach to your financial situation, we can provide customized investment strategies designed to help you pursue your individual needs and goals. We view this as an in-depth approach to your investment and financial life – taking into account your total asset and liability needs.

Barry Haffner

Managing Director–Wealth Management

Financial Advisor

Barry Haffner has been a Financial Advisor for over 35 years and leads a team with more than a half-century of collective financial services experience. But those aren't the numbers by which Barry measures his success. Instead, he counts the number of client weddings he’s attended; the number of photographs he has, sharing in clients’ joy over a new vacation house or a college graduation; the number of clients who’ve placed their trust in his team for decades.

That’s not to say that numbers driven by experience and insights aren't important to Barry and to the comprehensive financial advice his team provides, but that the friends, families and memories behind those numbers matter far more. Thus, it’s no surprise that his wife, Dani, and children, Alex and Ilyssa, are top priorities for Barry—along with the relentless drive to be successful for them.

In the nearly four decades since Barry graduated from the University of Maryland and was hired by Paine Webber, UBS's predecessor firm, Barry has, indeed, succeeded. He works alongside a great team, which includes his son. And he recently celebrated more than 30 years of marriage by taking a tour of Europe and buying a vacation home overlooking Casco Bay in Maine.

Registered States:
  • AZ
  • CA
  • CO
  • CT
  • DC
  • DE
  • FL
  • GA
  • HI
  • ID
  • IL
  • IN
  • KS
  • KY
  • LA
  • MA
  • MD
  • ME
  • MI
  • MN
  • MO
  • MT
  • NC
  • NJ
  • NM
  • NV
  • NY
  • OH
  • OK
  • OR
  • PA
  • RI
  • SC
  • SD
  • TN
  • TX
  • UT
  • VA
  • VT
  • WA
  • WI
  • WV
  • WY

Recognized as an industry leader:

  • Barron’s Top 100 Private Wealth Management Teams, 2021The Barron's rating is awarded annually in April based on information from the prior year Q4.
  • Barron's Top 1,000 Financial Advisors, 2010, 2012, 2013The Barron's rating is awarded annually in March and is based on information from the prior year Q3. 
  • Barron's Top 1,200 Financial Advisors, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024
    The Barron's rating is awarded annually in March and is based on information from the prior year Q3. 
  • Forbes Best-in-State Wealth Advisors, 2018, 2019, 2020, 2021, 2022, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
  • Forbes Best-in-State Wealth Management Teams, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.

Eligibility is based on quantitative factors and is not necessarily related to the quality of the investment advice. For more information on third party rating methodologies, please visit ubs.com/us/en/designation-disclosures

Education

  • University of Maryland
1501 K Street North West
Suite 1100
Washington, D.C., DC 20005

Email Me

barry.haffner@ubs.com
Barry Haffner
1501 K Street North West,Washington, D.C.,DC,20005

Alex Haffner

Account Vice President

Financial Advisor

Like many people, Alex Haffner spent his youth surrounded by family. And though he fondly recounts cheering alongside his dad at game seven of the 2009 Stanley Cup, his first memories are of his grandparents managing the family's Coca-Cola bottling plant. Later, Alex recalls spending hours with his father, discussing the workings of the stock market and closely following its ups and downs. These experiences not only instilled in him an entrepreneurial spirit, but also taught him the importance of hard work and the value of family traditions.

But tradition is not solely what drives Alex’s love of finance and the markets. While many his age would have filled their childhood portfolios with Disney, or MTV or the like, Alex explored newly-minted cloud computing and biotech companies. Perhaps it is this dichotomy—appreciating tradition while welcoming progress—that makes him particularly well-suited to provide financial guidance to the rising generations of wealthy families.

After earning a degree in finance from the University of Pittsburgh and acquiring an arguably unhealthy obsession with the Steelers and the Penguins, Alex landed in Washington, DC—just a few miles away from his family home in Potomac, Maryland. In his spare time, Alex enjoys working out and exploring new bourbon and beer spots throughout the city.

Registered States:
  • AZ
  • CA
  • CO
  • CT
  • DC
  • DE
  • FL
  • GA
  • HI
  • ID
  • IL
  • IN
  • KS
  • KY
  • LA
  • MA
  • MD
  • ME
  • MI
  • MN
  • MO
  • MT
  • NC
  • NE
  • NJ
  • NM
  • NV
  • NY
  • OH
  • OK
  • OR
  • PA
  • RI
  • SC
  • SD
  • TN
  • TX
  • UT
  • VA
  • VT
  • WA
  • WI
  • WV
  • WY

Recognized as an industry leader:

  • Barron’s Top 100 Private Wealth Management Teams, 2021The Barron's rating is awarded annually in April based on information from the prior year Q4.
  • Forbes Best-in-State Wealth Management Teams, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.

Eligibility is based on quantitative factors and is not necessarily related to the quality of the investment advice. For more information on third party rating methodologies, please visit ubs.com/us/en/designation-disclosures

Education

  • University of Pittsburgh, Finance
1501 K Street North West
Suite 1100
Washington, D.C., DC 20005

Email Me

alex.c.haffner@ubs.com
Alex Haffner
1501 K Street North West,Washington, D.C.,DC,20005

Gianna Ruffino

Wealth Management Associate

Registered States:
  • CA
  • CO
  • CT
  • DC
  • DE
  • FL
  • GA
  • ID
  • IN
  • KY
  • LA
  • MA
  • MD
  • ME
  • MI
  • MN
  • MO
  • NC
  • NJ
  • NM
  • NV
  • NY
  • OH
  • OR
  • PA
  • RI
  • SC
  • SD
  • TN
  • TX
  • VA
  • WV
1501 K Street North West
Suite 1100
Washington, D.C., DC 20005

Email Me

gianna.ruffino@ubs.com
Gianna Ruffino
1501 K Street North West,Washington, D.C.,DC,20005

Hannah Keefe

Client Associate

1501 K Street North West
Suite 1100
Washington, D.C., DC 20005

Email Me

hannah.keefe@ubs.com
Hannah Keefe
1501 K Street North West,Washington, D.C.,DC,20005