Embrace change. Transition confidently.

Private Wealth Management

Am I making the right choices for myself? My family? My company? These are the questions many of our clients ask us as they undergo major change within their lives and businesses. At Generations Private Wealth, we help our clients navigate their wealth during important life transitions, whether personal or professional. For over 20 years, we've guided them through every type of market, often working with second and third generations.

Global access. Local presence.
Accessing the extensive resources and expertise of UBS, one of the world's leading wealth managers, our team brings sophisticated global resources, in-depth knowledge and exceptional understanding to your complex financial world. Whether it's helping you exit your business, evolve your career or manage through loss of a loved one or divorce, we will educate you about your choices and support you with advice and solutions as you pursue those goals.

Together, we’ll help you embrace change, make well-informed decisions and shape your future with confidence and ease.

Transition strategies for business owners

In our practice, we've found that many business owners and executives take a more transactional rather a planning approach to their exit strategy or their next career move. They are often juggling other business priorities. Importantly, they may not have prepared themselves mentally for taking this major step. Our early involvement in the process can help business owners optimize the value of their future liquidity event and help executives enhance their career success.

Your strategic exit
When you’ve invested so much time, energy and passion into building your business, stepping away from it can be one of the most difficult decisions you’ll ever make. With two Certified Exit Planning Advisors (CEPA) on our team, we understand what you may need to exit strategically—and confidently—from your business. We believe we can add value to your strategy as well as insight throughout the decision-making process.

Family business succession
Like any business, family businesses face challenges in planning transitions of ownership and management. In fact, industry experts estimate that about 30% of family businesses remain active through the second generation of ownership and 10% through the third.¹ We have the insight and resources to help you weigh each solution—from gifting or selling to family members to strategies that provide you with retirement income and let you transfer the business at a discount, saving estate and gift taxes.

_{1 Craig Aronoff, Family Business Consulting Group, thefbcg.com/Family-Business-Survival—Understanding-the-Statistics, accessed February 20, 2017.}

Transition strategies for executives

When transitioning your career, it's important to understand the financial implications of your move, keeping the bigger picture of your wealth in view. Having worked with many senior executives as they changed positions and firms, we can help you understand the possible financial impact and opportunities ahead, but also the emotional impact. Our approach focuses on all the details that can affect your long-term financial well-being.

We refer you to and collaborate with an attorney to represent your interests in the negotiations and review the employment contract.

Because estate planning strategies and their tax consequences are key, we also engage with your estate attorney and CPA to help develop solutions around performance units and bonus opportunities from both companies—the one you're leaving and the one you're joining.

We'll work with the Human Resources team at your new firm to clarify for you the details of your benefits and how they can be incorporated into your overall financial plan.

We'll connect with your new executive assistant and develop a relationship that helps ensure we are kept in the information “loop” about matters that can have consequences for you, your family and your future.

Financial empowerment for women

As dedicated financial advocates for women, we've found that it's during life transitions, whether expected or unexpected, when we can truly make a difference in your life. Our straightforward yet compassionate advice can help you manage your planning and investing strategy, make tough decisions about what's next and support you through these changing times.

Separation, divorce, remarriage
We strive to be educators and advocates who can guide you through the legal and financial hurdles many women face during these stressful life transitions. Our goal is to help empower you to make the right choices for your family and your future. From healthcare to insurance planning to estate planning, we’ll access the resources and expertise you need.

Loss of a partner
Adjusting after the death of a partner, whether sudden or anticipated, is an overwhelming task. Understanding that the social changes and financial burdens of losing a partner only add to the emotional toll, our team has taken this journey with many of our clients. We’d like to provide the advice you need to navigate the financial decision-making process as you rebuild and move on to a new “normal.”

Retirement
Retirement means different things to different people. For some it may be a reduced work schedule. For others, it may be a relaxed, simpler life or an opportunity to pursue a passion. Whatever your retirement vision, we’ll help you prepare and plan for it so you can enjoy all you’ve achieved and confidently look forward to the years ahead.

Collaborative planning for the goals that matter

We believe that planning is truly about listening and understanding—particularly during major life changes.

As a team of caring, responsive collaborators, we want to know all we can about your priorities and concerns. From there we can help you develop a plan that can provide direction as you move through this difficult time, and help you define your vision of the future.

Our step-by-step process helps steady the emotional ups and downs of transition as we support you to help simplify the road ahead.

Start the planning conversation

Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

Kellie Sheryak, CEPA

Managing Director–Wealth Management
View bio Industry recognition
- AL
- AR
- AZ
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- ID
- IL
- IN
- KS
- KY
- LA
- MA
- MD
- ME
- MI
- MN
- MO
- MS
- MT
- NC
- NH
- NJ
- NM
- NV
- NY
- OH
- OK
- OR
- PA
- RI
- SC
- TN
- TX
- UT
- VA
- VT
- WA
- WI
- WY
It's about leadership.

Kellie leads the Generations Private Wealth Management Team. Over the past 33 years, she has served client families through multiple market cycles, while partnering with them to navigate business transitions, liquidity events, and retirement in order to help them build and preserve a legacy that is consistent with their values. Kellie's experience, along with her knowledge of her clients' goals and values means she is often the first phone call when they need advice on issues that are impactful to their lives.

Kellie is one of a small number of advisors who has earned the designation as a Private Wealth Advisor.

“My team and I have intentionally limited the number of families we work with in order to ensure we provide the expertise, resources, and service necessary to work toward our goal of constantly exceeding our clients' expectations."

Experience
- Joined financial industry in 1983
- Joined UBS in 2004
Credentials
- Graduated from Hanover College
- Holds Series 7, 63, and 65 securities licenses
- Holds Life and Health Insurance licenses
- Holds CEPA® designation
- Chapter President of the Kentuckiana Exit Planning Institute
Life
- On the Board of Trustees of Spalding University
- On the Leadership Council of the Business Scholars Program at Hanover College
- Co-Founder of Kentucky's Women's Advisory Network
- Board Member of CASA (Court Appointed Special Advocates)
- Married to John Sheryak for almost 30 years
- Has two adult children
- Barron’s Top 100 Private Wealth Management Teams, 2022, 2023The Barron's rating is awarded annually in April based on information from the prior year Q4.
- Barron's Top 1,000 Financial Advisors, 2012The Barron's rating is awarded annually in March and is based on information from the prior year Q3.
- Barron's Top 1,200 Financial Advisors, 2024
  The Barron's rating is awarded annually in March and is based on information from the prior year Q3.
- Forbes America’s Top Wealth Management Teams (Private Wealth & High-Net Worth), 2023The Forbes rating is compiled by Shook Research and awarded annually in November based on information from a 12 month period ending in March of the award year.
- Forbes America’s Top Women Wealth Advisors, 2018, 2019, 2020, 2021The Forbes rating is compiled by Shook Research and awarded annually in February based on information from a 12 month period ending September of the prior year.
- Forbes Best-in-State Wealth Advisors, 2018, 2019, 2020, 2021, 2022, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
- Forbes Best-in-State Wealth Management Teams, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
- Forbes Top Women Wealth Advisors Best-in-State, 2022, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in February based on information from a 12 month period ending September of the prior year.
- Certified Exit Planning Advisor
Estate planning strategies

Exit planning

Business succession

Women investors

Entrepreneurs

Corporate executives

500 N Hurstbourne Pkwy
Suite 300
Louisville, KY 40222

kellie.sheryak@ubs.com

Kellie Sheryak, CEPA

500 N Hurstbourne Pkwy,Louisville,KY,40222
John P. Daly Jr., CFP®, CRPC®, AAMS®, CEPA®

First Vice President–Wealth Management
View bio Industry recognition
- AL
- AR
- AZ
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- ID
- IL
- IN
- KS
- KY
- LA
- MA
- MD
- ME
- MI
- MN
- MO
- MS
- MT
- NC
- NH
- NJ
- NM
- NV
- NY
- OH
- OK
- OR
- PA
- RI
- SC
- TN
- TX
- UT
- VA
- VT
- WA
- WI
It's about trust.

John serves as the team's Account Vice President. After graduating magna cum laude in three years from Notre Dame, John earned a scholarship to attend medical school at the University of Louisville. Despite finishing the first year curriculum ranked in the top third of his class, he stepped away from the medical field to pursue the opportunity to help people with a different kind of health: their financial health. John is passionate about investing and loves the challenge of identifying ways to serve goal-oriented investors. He enacts a highly customized approach in designing and implementing client portfolios, taking into consideration long-term needs and planning for the unexpected. John partners with clients to transform a goal into a legacy.

"As someone who made his first investment on Wall Street while still in grade school, I am passionate about investing and love the challenge of identifying ways to serve goal-oriented investors."

Experience:
- John joined UBS in 2014
Credentials:
- Graduated magna cum laude in three years from the University of Notre Dame
- Holds Series 7, 63, and 65 securities licenses
- Hold Life and Health Insurance Licenses
- Holds the Certified Financial Planner (CFP®), Chartered Retirement Planning Counselor (CRPC®), Accredited Asset Management Specialist (AAMS®), and Certified Exit Planning Advisor (CEPA®)
Life:
- Married to Katie Daly. They have two sons (Jack and Mark) and serve as foster parents for St. Joseph Children's Home
- Fluent in Spanish and serves on the board of Project Latin America
- Coaches youth soccer and runs one marathon a year
- Forbes America’s Top Next-Gen (Generation) Wealth Advisors, 2017The Forbes rating is compiled by Shook Research and awarded annually in August based on information from a 12 month period ending in March of the award year.
- Forbes Top Next-Gen (Generation) Wealth Advisors Best-in-State, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in August based on information from a 12 month period ending in March of the award year.
- Certified Exit Planning Advisor
- Accredited Asset Management Specialist
- CERTIFIED FINANCIAL PLANNER®
- Chartered Retirement Planning Counselor
Philanthropy

Legacy planning

Business succession

Custom portfolios

Alternative investments

Multi-generational families

500 N Hurstbourne Pkwy
Suite 300
Louisville, KY 40222

john.p.daly@ubs.com

John P. Daly Jr., CFP®, CRPC®, AAMS®, CEPA®

500 N Hurstbourne Pkwy,Louisville,KY,40222
Connor Sheryak, CFP

Account Vice President

Financial Advisor
View bio
- AL
- AR
- AZ
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- ID
- IL
- IN
- KS
- KY
- LA
- MA
- MD
- ME
- MI
- MN
- MO
- MS
- MT
- NC
- NE
- NH
- NJ
- NM
- NV
- NY
- OH
- OK
- OR
- PA
- RI
- SC
- TN
- TX
- UT
- VA
- VT
- WA
- WI
It's about purpose.

Connor is committed to helping clients simplify the complexity in their financial lives and focus on what's most important. He provides insight on comprehensive wealth advisory, including retirement & estate planning, cash flow analysis, asset allocation, as well as multigenerational wealth education & transfer.

Prior to joining the team, Connor served as an analyst in New York and in Chicago, during which he gained strong skillsets in investment management, comprehensive wealth planning, and business development.

"I am passionate about collaborating with our clients and their other trusted advisors to design and implement strategies that align with their values."

Experience:
- Connor joined UBS in 2018
Credentials:
- BA from Georgetown University in Political Economy
- MS from University of Notre Dame in Management
- Holds Series 7 and 66 securities licenses
Personal:
- State Champion in Track & Field and Cross Country while at Saint Xavier High School in Louisville.
- NCAA Division I student- athlete as an undergraduate at Georgetown University and as a graduate student at University of Notre Dame.
- Serves as a volunteer and mentor with Greenwood Project, which helps students of diverse backgrounds navigate the financial industry.
- Serves as a volunteer and mentor with American Corporate Partners, which aims to help veterans with their transition from the military to civilian workforce.
- Enjoys running, cycling, cooking and playing guitar in his free time.
- CERTIFIED FINANCIAL PLANNER®
Philanthropy

Legacy planning

Estate planning strategies

Sustainable investing

Impact investing

Multi-generational families

500 N Hurstbourne Pkwy
Suite 300
Louisville, KY 40222

connor.sheryak@ubs.com

Connor Sheryak, CFP

500 N Hurstbourne Pkwy,Louisville,KY,40222
Tina M. Williams, CFP®

Authorized Officer

Senior Wealth Strategy Associate
View bio
- AL
- AR
- CA
- CO
- FL
- IL
- IN
- KY
- MA
- MI
- MN
- MO
- MS
- NC
- NY
- OH
- PA
- SC
- TN
- TX
- UT
- VA
- WA
- WI
- WY
It's about focus.

Tina serves as the Authorized Officer and Senior Wealth Strategy Associate for the team. With a longstanding career in the financial industry, she has worked in areas ranging from trust and estate administration to financial planning. In her current position, she has grown to focus on supporting the team's advisors by providing behind the scenes logistics, such as: coordinating team processes, providing investment analytics and portfolio reviews, and serving as the team's annuity specialist. This allows her to support the team and provide the highest quality service to clients.

“I am passionate about getting the research and analysis right so we are providing the best investment advice possible for our clients.”

Experience
- Joined UBS in 2006
- Began working in the financial industry in 1995
Credentials
- Graduated summa cum laude from Kennesaw State University
- Hold Series 7 and 66 securities licenses
- Holds Life and Health Insurance licenses
Life
- Served in the US Navy
- Avid knitter and crocheter
- Enjoys spending time with her family
- CERTIFIED FINANCIAL PLANNER®
Investing

Custom portfolios

Asset allocation

500 N Hurstbourne Pkwy
Suite 300
Louisville, KY 40222

tina.williams@ubs.com

Tina M. Williams, CFP®

500 N Hurstbourne Pkwy,Louisville,KY,40222
Kathryn Zalla

Senior Wealth Strategy Associate
View bio
- FL
- KY
It's about support.

As a Client Service Associate, Katie is able to work with clients and her team to guarantee each receives best customer service possible. With a collaborative attitude and a helping hand, she ensures that things do not fall through the cracks. Katie works to keep the systems up-to-date, to work with clients on account services, and plan marketing events to celebrate clients and their families. She works to safeguard what clients have worked so hard to protect: their financial future.

“I am empowered by helping those around me and challenging myself to think of better ways to care for our clients.”

Experience
- Katie joined UBS in 2018
Credentials
- Holds Series 7 & 66 securities licenses
- Graduated from Clemson University in 2016
Life
- Katie enjoys reading, traveling, and spending time outdoors exploring the trails in Kentucky
Banking

Cash management

500 N Hurstbourne Pkwy
Suite 300
Louisville, KY 40222

katie.zalla@ubs.com

Kathryn Zalla

500 N Hurstbourne Pkwy,Louisville,KY,40222
Karen McWilliams

Client Associate
View bio
Banking

Women investors

Entrepreneurs

500 N Hurstbourne Pkwy
Suite 300
Louisville, KY 40222

karen.mcwilliams@ubs.com

Karen McWilliams

500 N Hurstbourne Pkwy,Louisville,KY,40222

Paula Connell, Strategic Partner

Senior Vice President–Wealth Management

Financial Advisor
View bio Industry recognition
- AL
- AR
- AZ
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- IA
- ID
- IL
- IN
- KS
- KY
- LA
- MA
- MD
- ME
- MI
- MN
- MO
- MS
- MT
- NC
- NH
- NJ
- NM
- NV
- NY
- OH
- OK
- OR
- PA
- RI
- SC
- TN
- TX
- UT
- VA
- VT
- WA
- WI
- WY
With over three decades of experience as a financial professional, Paula has built a strong reputation for delivering comprehensive wealth management to women and their families experiencing transition and beyond, whether it is retirement, death, divorce, job change, empty nest, inheritance, or other life event. She joined UBS over 35 years ago and has been a Certified Financial Planner since 1998. Paula believes that real wealth management is providing thoughtful, comprehensive solutions that deliver real value to her clients. Paula is a Wealth Advisor as well as Portfolio Manager, both designations awarded by UBS, that allow her to bring her wealth of experience to each client situation. Having been through numerous market corrections and volatility, she has seen most market environments. It is Paula's thorough approach to building long term relationships and her genuine care that distinguish her among her peers.

Paula has been invited to attend the Barron's Top Women Advisor Summitt since 2007. In her community she currently serves as Vice Chair and Endowment Committee Chair of the Luther F. Carson Performing Arts Center. She was appointed by the Governor of Kentucky to the Kentucky Commission on Womenin 2017. Outside of work, Paula is an avid outdoor enthusiast with a love for gardening. As a former Certified Master Gardner, she has belonged to three garden clubs and is currently committed to the Paducah Garden Club, part of the Federated Garden Clubs of America.
- Forbes America’s Top Women Wealth Advisors, 2017, 2018, 2019, 2020, 2021The Forbes rating is compiled by Shook Research and awarded annually in February based on information from a 12 month period ending September of the prior year.
- Forbes Best-in-State Wealth Advisors, 2018, 2019, 2020, 2021, 2022, 2023The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
- Forbes Top Women Wealth Advisors Best-in-State, 2020, 2021, 2022, 2023The Forbes rating is compiled by Shook Research and awarded annually in February based on information from a 12 month period ending September of the prior year.
Financial planning

Retirement planning

Estate planning strategies

Multi-generational families

Women investors

Business owners

5120 Village Square Drive
Paducah, KY 42001

paula.bright@ubs.com

Paula Connell, Strategic Partner

5120 Village Square Drive,Paducah,KY,42001
Wendy Kester, Strategic Partner

Senior Vice President–Wealth Management

Financial Advisor
View bio Industry recognition
- AL
- AR
- AZ
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- HI
- IA
- ID
- IL
- IN
- KS
- KY
- LA
- MA
- MD
- ME
- MI
- MN
- MO
- MS
- MT
- NC
- NH
- NJ
- NM
- NV
- NY
- OH
- OK
- OR
- PA
- RI
- SC
- TN
- TX
- UT
- VA
- VT
- WA
- WI
- WY
Wendy has over 20 years of experience in financial services, 18 of which have been in the investment industry. Prior to joining UBS, she was Vice President and Director of Investments at The Paducah Bank and Trust Company, where she managed over $150 million in client assets and served as Principal of the LPL Financial office.

Wendy is married to Kliff, and they have two children. Her daughter Shelby is pursuing her passion in the coffee industry, and her son Kaleb is a student at McCracken County High School. Wendy enjoys the outdoors, reading, and is always exploring new hobbies. Her latest adventures include learning navigate the lakes and studying essential oils.

Accomplishments
- LPL Financial Client Service Awards 2012-2015
- Leadership Paducah Outstanding Alumni 2008
Education
- Certified Financial Planner (CFP®)
Licenses
- Series 7, General Securities Representative
- Series 65, Registered Investment Advisor
- Series 24, General Securities Principal
- Series 63, Uniform Securities State Agent
- Life and Health Insurance Licenses for KY and IL
Personal & Community
- Leadership Paducah Alumnus and Past President
- Forbes Best-in-State Wealth Advisors, 2024The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
- Forbes Top Women Wealth Advisors Best-in-State, 2024The Forbes rating is compiled by Shook Research and awarded annually in February based on information from a 12 month period ending September of the prior year.
Cash management

Financial planning

Legacy planning

Retirement planning

Estate planning strategies

Women investors

5120 Village Square Drive
Paducah, KY 42001

wendy.kester@ubs.com

Wendy Kester, Strategic Partner

5120 Village Square Drive,Paducah,KY,42001
Lisa A. Highfil, Strategic Partner

Senior Wealth Strategy Associate
View bio
- AL
- AR
- AZ
- CA
- CO
- CT
- DC
- FL
- GA
- IL
- IN
- KY
- LA
- MA
- MD
- MN
- MO
- MS
- NC
- NY
- OH
- OK
- OR
- PA
- RI
- TN
- TX
- UT
- VA
- WA
- WI
- WY
It's about relationships.

As a Wealth Strategy Associate, she is able to dig deep into her clients' lives to understand their goals, their priorities, their values and the families they love. She is truly invested in their financial well-being. To her, it's all about building, strengthening and supporting each relationship. She, along with her team, goes the extra mile—no matter what the concern or need. Every day Lisa is inspired by her career, motivated to do best job possible and committed to making a positive impact in her clients' lives.

“I have the opportunity to work with so many great people I'm lucky enough to call my clients.”

Experience
- Lisa joined UBS in 2007
Credentials
- Series 7 and 66 securities licenses
- Murray State University, business and marketing education
Life
- Lisa is very involved in her church and plays hand bells in their choir.
- She teaches children's Sunday school
- She enjoys Barre classes.
5120 Village Square Drive
Paducah, KY 42001

lisa.highfil@ubs.com

Lisa A. Highfil, Strategic Partner

5120 Village Square Drive,Paducah,KY,42001

Kellie Sheryak, CEPA

Managing Director–Wealth Management
View bio Industry recognition
- AL
- AR
- AZ
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- ID
- IL
- IN
- KS
- KY
- LA
- MA
- MD
- ME
- MI
- MN
- MO
- MS
- MT
- NC
- NH
- NJ
- NM
- NV
- NY
- OH
- OK
- OR
- PA
- RI
- SC
- TN
- TX
- UT
- VA
- VT
- WA
- WI
- WY
It's about leadership.

Kellie leads the Generations Private Wealth Management Team. Over the past 33 years, she has served client families through multiple market cycles, while partnering with them to navigate business transitions, liquidity events, and retirement in order to help them build and preserve a legacy that is consistent with their values. Kellie's experience, along with her knowledge of her clients' goals and values means she is often the first phone call when they need advice on issues that are impactful to their lives.

Kellie is one of a small number of advisors who has earned the designation as a Private Wealth Advisor.

“My team and I have intentionally limited the number of families we work with in order to ensure we provide the expertise, resources, and service necessary to work toward our goal of constantly exceeding our clients' expectations."

Experience
- Joined financial industry in 1983
- Joined UBS in 2004
Credentials
- Graduated from Hanover College
- Holds Series 7, 63, and 65 securities licenses
- Holds Life and Health Insurance licenses
- Holds CEPA® designation
- Chapter President of the Kentuckiana Exit Planning Institute
Life
- On the Board of Trustees of Spalding University
- On the Leadership Council of the Business Scholars Program at Hanover College
- Co-Founder of Kentucky's Women's Advisory Network
- Board Member of CASA (Court Appointed Special Advocates)
- Married to John Sheryak for almost 30 years
- Has two adult children
- Barron’s Top 100 Private Wealth Management Teams, 2022, 2023The Barron's rating is awarded annually in April based on information from the prior year Q4.
- Barron's Top 1,000 Financial Advisors, 2012The Barron's rating is awarded annually in March and is based on information from the prior year Q3.
- Barron's Top 1,200 Financial Advisors, 2024
  The Barron's rating is awarded annually in March and is based on information from the prior year Q3.
- Forbes America’s Top Wealth Management Teams (Private Wealth & High-Net Worth), 2023The Forbes rating is compiled by Shook Research and awarded annually in November based on information from a 12 month period ending in March of the award year.
- Forbes America’s Top Women Wealth Advisors, 2018, 2019, 2020, 2021The Forbes rating is compiled by Shook Research and awarded annually in February based on information from a 12 month period ending September of the prior year.
- Forbes Best-in-State Wealth Advisors, 2018, 2019, 2020, 2021, 2022, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
- Forbes Best-in-State Wealth Management Teams, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
- Forbes Top Women Wealth Advisors Best-in-State, 2022, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in February based on information from a 12 month period ending September of the prior year.
- Certified Exit Planning Advisor
Estate planning strategies

Exit planning

Business succession

Women investors

Entrepreneurs

Corporate executives

500 N Hurstbourne Pkwy
Suite 300
Louisville, KY 40222

kellie.sheryak@ubs.com

Kellie Sheryak, CEPA

500 N Hurstbourne Pkwy,Louisville,KY,40222
John P. Daly Jr., CFP®, CRPC®, AAMS®, CEPA®

First Vice President–Wealth Management
View bio Industry recognition
- AL
- AR
- AZ
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- ID
- IL
- IN
- KS
- KY
- LA
- MA
- MD
- ME
- MI
- MN
- MO
- MS
- MT
- NC
- NH
- NJ
- NM
- NV
- NY
- OH
- OK
- OR
- PA
- RI
- SC
- TN
- TX
- UT
- VA
- VT
- WA
- WI
It's about trust.

John serves as the team's Account Vice President. After graduating magna cum laude in three years from Notre Dame, John earned a scholarship to attend medical school at the University of Louisville. Despite finishing the first year curriculum ranked in the top third of his class, he stepped away from the medical field to pursue the opportunity to help people with a different kind of health: their financial health. John is passionate about investing and loves the challenge of identifying ways to serve goal-oriented investors. He enacts a highly customized approach in designing and implementing client portfolios, taking into consideration long-term needs and planning for the unexpected. John partners with clients to transform a goal into a legacy.

"As someone who made his first investment on Wall Street while still in grade school, I am passionate about investing and love the challenge of identifying ways to serve goal-oriented investors."

Experience:
- John joined UBS in 2014
Credentials:
- Graduated magna cum laude in three years from the University of Notre Dame
- Holds Series 7, 63, and 65 securities licenses
- Hold Life and Health Insurance Licenses
- Holds the Certified Financial Planner (CFP®), Chartered Retirement Planning Counselor (CRPC®), Accredited Asset Management Specialist (AAMS®), and Certified Exit Planning Advisor (CEPA®)
Life:
- Married to Katie Daly. They have two sons (Jack and Mark) and serve as foster parents for St. Joseph Children's Home
- Fluent in Spanish and serves on the board of Project Latin America
- Coaches youth soccer and runs one marathon a year
- Forbes America’s Top Next-Gen (Generation) Wealth Advisors, 2017The Forbes rating is compiled by Shook Research and awarded annually in August based on information from a 12 month period ending in March of the award year.
- Forbes Top Next-Gen (Generation) Wealth Advisors Best-in-State, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in August based on information from a 12 month period ending in March of the award year.
- Certified Exit Planning Advisor
- Accredited Asset Management Specialist
- CERTIFIED FINANCIAL PLANNER®
- Chartered Retirement Planning Counselor
Philanthropy

Legacy planning

Business succession

Custom portfolios

Alternative investments

Multi-generational families

500 N Hurstbourne Pkwy
Suite 300
Louisville, KY 40222

john.p.daly@ubs.com

John P. Daly Jr., CFP®, CRPC®, AAMS®, CEPA®

500 N Hurstbourne Pkwy,Louisville,KY,40222
Connor Sheryak, CFP

Account Vice President

Financial Advisor
View bio
- AL
- AR
- AZ
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- ID
- IL
- IN
- KS
- KY
- LA
- MA
- MD
- ME
- MI
- MN
- MO
- MS
- MT
- NC
- NE
- NH
- NJ
- NM
- NV
- NY
- OH
- OK
- OR
- PA
- RI
- SC
- TN
- TX
- UT
- VA
- VT
- WA
- WI
It's about purpose.

Connor is committed to helping clients simplify the complexity in their financial lives and focus on what's most important. He provides insight on comprehensive wealth advisory, including retirement & estate planning, cash flow analysis, asset allocation, as well as multigenerational wealth education & transfer.

Prior to joining the team, Connor served as an analyst in New York and in Chicago, during which he gained strong skillsets in investment management, comprehensive wealth planning, and business development.

"I am passionate about collaborating with our clients and their other trusted advisors to design and implement strategies that align with their values."

Experience:
- Connor joined UBS in 2018
Credentials:
- BA from Georgetown University in Political Economy
- MS from University of Notre Dame in Management
- Holds Series 7 and 66 securities licenses
Personal:
- State Champion in Track & Field and Cross Country while at Saint Xavier High School in Louisville.
- NCAA Division I student- athlete as an undergraduate at Georgetown University and as a graduate student at University of Notre Dame.
- Serves as a volunteer and mentor with Greenwood Project, which helps students of diverse backgrounds navigate the financial industry.
- Serves as a volunteer and mentor with American Corporate Partners, which aims to help veterans with their transition from the military to civilian workforce.
- Enjoys running, cycling, cooking and playing guitar in his free time.
- CERTIFIED FINANCIAL PLANNER®
Philanthropy

Legacy planning

Estate planning strategies

Sustainable investing

Impact investing

Multi-generational families

500 N Hurstbourne Pkwy
Suite 300
Louisville, KY 40222

connor.sheryak@ubs.com

Connor Sheryak, CFP

500 N Hurstbourne Pkwy,Louisville,KY,40222
Tina M. Williams, CFP®

Authorized Officer

Senior Wealth Strategy Associate
View bio
- AL
- AR
- CA
- CO
- FL
- IL
- IN
- KY
- MA
- MI
- MN
- MO
- MS
- NC
- NY
- OH
- PA
- SC
- TN
- TX
- UT
- VA
- WA
- WI
- WY
It's about focus.

Tina serves as the Authorized Officer and Senior Wealth Strategy Associate for the team. With a longstanding career in the financial industry, she has worked in areas ranging from trust and estate administration to financial planning. In her current position, she has grown to focus on supporting the team's advisors by providing behind the scenes logistics, such as: coordinating team processes, providing investment analytics and portfolio reviews, and serving as the team's annuity specialist. This allows her to support the team and provide the highest quality service to clients.

“I am passionate about getting the research and analysis right so we are providing the best investment advice possible for our clients.”

Experience
- Joined UBS in 2006
- Began working in the financial industry in 1995
Credentials
- Graduated summa cum laude from Kennesaw State University
- Hold Series 7 and 66 securities licenses
- Holds Life and Health Insurance licenses
Life
- Served in the US Navy
- Avid knitter and crocheter
- Enjoys spending time with her family
- CERTIFIED FINANCIAL PLANNER®
Investing

Custom portfolios

Asset allocation

500 N Hurstbourne Pkwy
Suite 300
Louisville, KY 40222

tina.williams@ubs.com

Tina M. Williams, CFP®

500 N Hurstbourne Pkwy,Louisville,KY,40222
Kathryn Zalla

Senior Wealth Strategy Associate
View bio
- FL
- KY
It's about support.

As a Client Service Associate, Katie is able to work with clients and her team to guarantee each receives best customer service possible. With a collaborative attitude and a helping hand, she ensures that things do not fall through the cracks. Katie works to keep the systems up-to-date, to work with clients on account services, and plan marketing events to celebrate clients and their families. She works to safeguard what clients have worked so hard to protect: their financial future.

“I am empowered by helping those around me and challenging myself to think of better ways to care for our clients.”

Experience
- Katie joined UBS in 2018
Credentials
- Holds Series 7 & 66 securities licenses
- Graduated from Clemson University in 2016
Life
- Katie enjoys reading, traveling, and spending time outdoors exploring the trails in Kentucky
Banking

Cash management

500 N Hurstbourne Pkwy
Suite 300
Louisville, KY 40222

katie.zalla@ubs.com

Kathryn Zalla

500 N Hurstbourne Pkwy,Louisville,KY,40222
Karen McWilliams

Client Associate
View bio
Banking

Women investors

Entrepreneurs

500 N Hurstbourne Pkwy
Suite 300
Louisville, KY 40222

karen.mcwilliams@ubs.com

Karen McWilliams

500 N Hurstbourne Pkwy,Louisville,KY,40222
Paula Connell, Strategic Partner

Senior Vice President–Wealth Management

Financial Advisor
View bio Industry recognition
- AL
- AR
- AZ
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- IA
- ID
- IL
- IN
- KS
- KY
- LA
- MA
- MD
- ME
- MI
- MN
- MO
- MS
- MT
- NC
- NH
- NJ
- NM
- NV
- NY
- OH
- OK
- OR
- PA
- RI
- SC
- TN
- TX
- UT
- VA
- VT
- WA
- WI
- WY
With over three decades of experience as a financial professional, Paula has built a strong reputation for delivering comprehensive wealth management to women and their families experiencing transition and beyond, whether it is retirement, death, divorce, job change, empty nest, inheritance, or other life event. She joined UBS over 35 years ago and has been a Certified Financial Planner since 1998. Paula believes that real wealth management is providing thoughtful, comprehensive solutions that deliver real value to her clients. Paula is a Wealth Advisor as well as Portfolio Manager, both designations awarded by UBS, that allow her to bring her wealth of experience to each client situation. Having been through numerous market corrections and volatility, she has seen most market environments. It is Paula's thorough approach to building long term relationships and her genuine care that distinguish her among her peers.

Paula has been invited to attend the Barron's Top Women Advisor Summitt since 2007. In her community she currently serves as Vice Chair and Endowment Committee Chair of the Luther F. Carson Performing Arts Center. She was appointed by the Governor of Kentucky to the Kentucky Commission on Womenin 2017. Outside of work, Paula is an avid outdoor enthusiast with a love for gardening. As a former Certified Master Gardner, she has belonged to three garden clubs and is currently committed to the Paducah Garden Club, part of the Federated Garden Clubs of America.
- Forbes America’s Top Women Wealth Advisors, 2017, 2018, 2019, 2020, 2021The Forbes rating is compiled by Shook Research and awarded annually in February based on information from a 12 month period ending September of the prior year.
- Forbes Best-in-State Wealth Advisors, 2018, 2019, 2020, 2021, 2022, 2023The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
- Forbes Top Women Wealth Advisors Best-in-State, 2020, 2021, 2022, 2023The Forbes rating is compiled by Shook Research and awarded annually in February based on information from a 12 month period ending September of the prior year.
Financial planning

Retirement planning

Estate planning strategies

Multi-generational families

Women investors

Business owners

5120 Village Square Drive
Paducah, KY 42001

paula.bright@ubs.com

Paula Connell, Strategic Partner

5120 Village Square Drive,Paducah,KY,42001
Wendy Kester, Strategic Partner

Senior Vice President–Wealth Management

Financial Advisor
View bio Industry recognition
- AL
- AR
- AZ
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- HI
- IA
- ID
- IL
- IN
- KS
- KY
- LA
- MA
- MD
- ME
- MI
- MN
- MO
- MS
- MT
- NC
- NH
- NJ
- NM
- NV
- NY
- OH
- OK
- OR
- PA
- RI
- SC
- TN
- TX
- UT
- VA
- VT
- WA
- WI
- WY
Wendy has over 20 years of experience in financial services, 18 of which have been in the investment industry. Prior to joining UBS, she was Vice President and Director of Investments at The Paducah Bank and Trust Company, where she managed over $150 million in client assets and served as Principal of the LPL Financial office.

Wendy is married to Kliff, and they have two children. Her daughter Shelby is pursuing her passion in the coffee industry, and her son Kaleb is a student at McCracken County High School. Wendy enjoys the outdoors, reading, and is always exploring new hobbies. Her latest adventures include learning navigate the lakes and studying essential oils.

Accomplishments
- LPL Financial Client Service Awards 2012-2015
- Leadership Paducah Outstanding Alumni 2008
Education
- Certified Financial Planner (CFP®)
Licenses
- Series 7, General Securities Representative
- Series 65, Registered Investment Advisor
- Series 24, General Securities Principal
- Series 63, Uniform Securities State Agent
- Life and Health Insurance Licenses for KY and IL
Personal & Community
- Leadership Paducah Alumnus and Past President
- Forbes Best-in-State Wealth Advisors, 2024The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
- Forbes Top Women Wealth Advisors Best-in-State, 2024The Forbes rating is compiled by Shook Research and awarded annually in February based on information from a 12 month period ending September of the prior year.
Cash management

Financial planning

Legacy planning

Retirement planning

Estate planning strategies

Women investors

5120 Village Square Drive
Paducah, KY 42001

wendy.kester@ubs.com

Wendy Kester, Strategic Partner

5120 Village Square Drive,Paducah,KY,42001
Lisa A. Highfil, Strategic Partner

Senior Wealth Strategy Associate
View bio
- AL
- AR
- AZ
- CA
- CO
- CT
- DC
- FL
- GA
- IL
- IN
- KY
- LA
- MA
- MD
- MN
- MO
- MS
- NC
- NY
- OH
- OK
- OR
- PA
- RI
- TN
- TX
- UT
- VA
- WA
- WI
- WY
It's about relationships.

As a Wealth Strategy Associate, she is able to dig deep into her clients' lives to understand their goals, their priorities, their values and the families they love. She is truly invested in their financial well-being. To her, it's all about building, strengthening and supporting each relationship. She, along with her team, goes the extra mile—no matter what the concern or need. Every day Lisa is inspired by her career, motivated to do best job possible and committed to making a positive impact in her clients' lives.

“I have the opportunity to work with so many great people I'm lucky enough to call my clients.”

Experience
- Lisa joined UBS in 2007
Credentials
- Series 7 and 66 securities licenses
- Murray State University, business and marketing education
Life
- Lisa is very involved in her church and plays hand bells in their choir.
- She teaches children's Sunday school
- She enjoys Barre classes.
5120 Village Square Drive
Paducah, KY 42001

lisa.highfil@ubs.com

Lisa A. Highfil, Strategic Partner

5120 Village Square Drive,Paducah,KY,42001

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Pursuing your goals together

Kellie Sheryak, CEPA

John P. Daly Jr., CFP®, CRPC®, AAMS®, CEPA®

Connor Sheryak, CFP

Tina M. Williams, CFP®

Kathryn Zalla

Karen McWilliams

Paula Connell, Strategic Partner

Wendy Kester, Strategic Partner

Lisa A. Highfil, Strategic Partner