Experience

Makes all the difference

Jeffrey S. Ritch Sr.

First Vice President–Wealth Management

Financial Advisor

Jeff was born and raised in St. Petersburg, Florida. After graduating from St. Petersburg High School, Jeff attended Mercer University in Macon, Georgia where he earned a B.A. in Political Science and a minor in History. After graduation Jeff began his career in the financial services industry as a commercial lending officer for a local bank. After 13 years in the banking industry Jeff joined his father at Merrill Lynch as a financial advisor. After 20+ years with Merrill Lynch he proudly joined UBS Financial Services as a First Vice President-Wealth Management.

Jeff has long been an advocate for community involvement. He has held several leadership positions including past president and board member of the local Kiwanis Club and various other local community organizations. He was also a 1990 graduate of Leadership St. Pete, a leadership program sponsored by the St. Petersburg Chamber of Commerce.

Jeff along with his team provide first class service, advice and guidance to individuals and small to medium businesses in investment management, retirement planning, estate planning and liability management.

Jeff is an avid sports fan and supports our local college and professional sports teams. He enjoys watching and attending sporting events and has long supported local youth sports. His hobbies are playing golf and spending time with his grandchildren.

Registered States:
  • AL
  • AR
  • AZ
  • CA
  • CO
  • CT
  • FL
  • GA
  • HI
  • IN
  • MA
  • MD
  • MO
  • NC
  • NJ
  • NY
  • RI
  • SC
  • VA
  • WI
150 Second Avenue North
Suite 1000
Saint Petersburg, FL 33701

Email Me

jeffrey.s.ritch@ubs.com
Jeffrey S. Ritch Sr.
150 Second Avenue North,Saint Petersburg,FL,33701

Jeffrey S. Ritch Jr.

Financial Advisor

Jeff joined Generational Wealth Partners in 2021, bringing with him 10 years of experience in advising individuals, families and business owners in reaching their financial goals.  Jeff serves a diverse group of clients and puts character and integrity at the forefront of all these relationships as they entrust him with the privilege to manage and protect their wealth.

 

In addition to being a fourth generation St. Petersburg native, Jeff is also a third generation Financial Advisor in St. Petersburg, which has created a deep connection to the community as well as the financial services industry.  This rich history gives way to the unique perspective and time honored experience Generational Wealth Partners provides clients of the Tampa Bay Area and beyond.

 

As a former college athlete, Jeff loves a variety of sports; including college football, baseball, fishing, hunting and golf.  He has been an active member of the Pinellas Area Referees Association for 12 years, officiating high school basketball in Pinellas County.  Jeff lives in the beautiful St. Pete neighborhood of Coquina Key with his wife Lauren and their two girls, Sydney and Stella.

Registered States:
  • AL
  • AR
  • AZ
  • CA
  • CO
  • CT
  • FL
  • GA
  • HI
  • IN
  • LA
  • MA
  • MD
  • MO
  • NC
  • NJ
  • NY
  • RI
  • SC
  • VA
  • WI
150 Second Avenue North
Suite 1000
Saint Petersburg, FL 33701

Email Me

jeffrey.ritchjr@ubs.com
Jeffrey S. Ritch Jr.
150 Second Avenue North,Saint Petersburg,FL,33701

Rose-Marie Bien

Client Associate

150 Second Avenue North
Suite 1000
Saint Petersburg, FL 33701

Email Me

rose.bien@ubs.com
Rose-Marie Bien
150 Second Avenue North,Saint Petersburg,FL,33701