Your life. Your wealth. Your future.

Pursue what matters most

Chess pieces on a chessboard

Understanding your life, your wealth and what you want to accomplish is at the core of our practice. We'll discuss your goals, the people who are most important in your life and your vision for the future. Then we'll help you organize your financial life into three strategies: Liquidity—to help provide cash flow for short-term expenses, Longevity—for longer-term needs and Legacy—for needs that go beyond your own.

Timeframes may vary. Strategies are subject to individual client goals, objectives and suitability. This approach is not a promise or guarantee that wealth, or any financial results, can or will be achieved.


Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

  • Derek Frosh

    Derek Frosh

    Senior Vice President–Wealth Management

    Financial Advisor

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    • AZ
    • CA
    • DC
    • FL
    • GA
    • HI
    • IL
    • KS
    • KY
    • MA
    • MI
    • NC
    • NY
    • OR
    • SC
    • TX
    • VA

    Our mission is to provide comprehensive financial advice and targeted portfolio management -- delivered with the highest level of personal service and professional integrity. It's easier to make the right decisions when you're guided by advice you can trust -- advice that's focused on what matters to you most. To that end, financial planning is at the core of our client relationships.

    As a CERTIFIED FINANCIAL PLANNER™ or CFP® professional, Derek focuses on building a fully integrated financial plan for managing your wealth; looking at your current financial picture, identifying your goals, assessing your lending, saving and income needs, and finally, reviewing your estate and legacy goals. As a Certified Investment Management Analyst or CIMA® professional, he then focuses on individual investment and security analysis, asset allocation, and efficient portfolio construction to minimize your risk, fees, and portfolio volatility helping you achieve the goals set forth in your plan. Using a full range of global resources available at UBS, your strategy is implemented and progress tracked with ongoing communications -- building a relationship you can count on over time.

    In addition to holding the CFP® professional and CIMA® professional certifications, Derek is FINRA registered, holding series 7 (General Securities Representative), 9/10 (General Securities Sales Supervisor), 63 (Uniform Securities Agent State Law), and 65 (Uniform Investment Advisor Law) securities licenses as well as life, accident & health and annuity licenses.

    Derek earned a bachelor's degree in Finance from the Warrington School of Business at the University of Florida after serving eight years in the U.S. Marine Corps trained as a Russian linguist on a six man reconnaissance team. Derek, his wife Joie, and their two children enjoy many outdoor activities in their spare time including: boating, skiing, kayaking and hiking.

      • Warrington School of Business at the University of Florida, Bachelor's Degree in Finance
      • Certified Investment Management Analyst®
      380 Knollwood Street
      Suite 250
      Winston-Salem, NC 27103
    • Joie Frosh

      Jolynn "Joie" Frosh

      Client Associate

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      • FL
      • NC

      Jolynn "Joie" Frosh is FINRA registered holding series 7 and 66 securities licenses as well as series 9 and 10 licenses. She has been working with Derek in his practice since 2008.

      Joie is our team's "concierge," focused and dedicated to providing exceptional customer service. She is here to assist you with setting an appointment, placing trades, brokerage deposits, funds transfers, check requests, statements or tax reporting copies, fee questions, or gain/loss reports. She places equal importance on every client's issues or concerns and see them all through to completion.

      Joie also directs all client communications for the team by providing market commentary pieces, investor education, newsletters, and timely market updates, all aimed at keeping you well informed. She also ensures that your review appointments are regularly scheduled. Ongoing communication is essential to maintain your strategic plan -- adjustments may be required as markets move and/or your life situations change.

      Joie earned a bachelor's degree in Finance from the University of Florida.

        • University of Florida, Bachelor's Degree in Finance
          380 Knollwood Street
          Suite 250
          Winston-Salem, NC 27103

        The circular economy: What is it?

        Retirement planning

        Retirement planning

        Multigenerational planning

        Multigenerational planning

        Legacy—Wealth for others

        For needs that go beyond your own—to help you improve the lives of others

        What will your legacy be?
        It’s never too early to plan ahead. A Legacy strategy can help you gain more control over your financial future and what you leave behind, so you can move forward with confidence.

        Learn more at

        Backed by the strength of UBS

        A global leader in wealth management

        $2.8 trillion

        In invested assets globally 
        As of 06/30/2022

        51 countries

        Our global footprint

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        UBS is a world-leading wealth manager