Keep on track with the right financial advice

As UBS Wealth Advisors, we understand that wealth management is more than just access to the wide range of financial services and solutions. You need those services and solutions tailored to your unique situation to help pursue your personal financial goals and dreams. We're here to help you embrace your financial future.

Road

Eric Franz, CEPA

Financial Advisor

I've been in your shoes. I've led, as president, divisions of two of the largest public homebuilders in the U.S.. I've raised three children, put them through college, and have experienced them leave the nest as they married and created families of their own. And, unfortunately, I've experienced the anxiety of watching a parent slowly slip away into the fog of Alzheimer's. These experiences, and my background as a CPA (I can't provide tax advice) and a CEPA® (Certified Exit Planning Advisor), uniquely qualify me to develop and implement a plan to ensure your desires surrounding your liquidity, longevity, and legacy are met.

The typical business owner has 70 to 90 percent of their worth tied up in their businesses. Unfortunately, 70% or more will fail to either sell to a third party or transition to the next generation successfully. Of business owners that are successful, 75% wish they had not sold as they weren't prepared for their life afterwards. Exit planning is a business strategy focused on exponentially increasing the value of the business, improving the chances of success of the next generation, and improving the exiting owner's chances of a fulfilling lifestyle post exit.

I earned my Bachelor of Science in Business Administration-Accounting from California State University-Dominguez Hills prior to relocating to Phoenix from Southern California in 1988. In 1993, I received my CPA designation, and became a CEPA in 2019.

 


Personal & Community

  • Treasurer, Copper Basin Bible Camp
Registered States:
  • AZ
  • CA
  • CO
  • FL
  • GA
  • IL
  • MD
  • MI
  • MO
  • MT
  • NJ
  • OR
  • SC
  • TX
  • VA
  • WA

Education

  • Bachelor of Science in Business Administration-Accounting, California State University-Dominguez Hills

Credentials

  • Wealth Advisor
  • Certified Exit Planning Advisor
2575 East Camelback Road
Suite 900
Phoenix, AZ 85016
  • (602) 957-5146

Email Me

Three generations in apple orchard

Turn possibilities into a plan

House View Monthly

Mountain climbers on peak at sunrise

A leading global wealth manager

White House

ElectionWatch 2024

24 questions for the '24 US election

Election day is fast approaching and the outcome could impact your portfolio. Connect with us for election insights and investment strategies that may be right for you.

The latest ElectionWatch report from our Chief Investment Office answers 24 of investors' frequently asked questions. Covering a range of concerns from taxes and inflation to investment considerations and monetary policy, this report can help inform your decisions regardless of the election's outcome.

Download the report

A leader in wealth management

Backed by the strength of our parent company, UBS AG

$5.9+ trn

UBS Group invested assets
As of 06/30/2024

51 countries

Our global footprint

Global leader

UBS is a leading and truly global wealth manager

Insights