Keep on track with the right financial advice

As UBS Wealth Advisors, we understand that wealth management is more than just access to the wide range of financial services and solutions. You need those services and solutions tailored to your unique situation to help pursue your personal financial goals and dreams. We're here to help you embrace your financial future.


Eric Franz, CEPA

Financial Advisor

I've been in your shoes. I've led, as president, divisions of two of the largest public homebuilders in the U.S.. I've raised three children, put them through college, and have experienced them leave the nest as they married and created families of their own. And, unfortunately, I've experienced the anxiety of watching a parent slowly slip away into the fog of Alzheimer's. These experiences, and my background as a CPA (I can't provide tax advice) and a CEPA® (Certified Exit Planning Advisor), uniquely qualify me to develop and implement a plan to ensure your desires surrounding your liquidity, longevity, and legacy are met.

The typical business owner has 70 to 90 percent of their worth tied up in their businesses. Unfortunately, 70% or more will fail to either sell to a third party or transition to the next generation successfully. Of business owners that are successful, 75% wish they had not sold as they weren't prepared for their life afterwards. Exit planning is a business strategy focused on exponentially increasing the value of the business, improving the chances of success of the next generation, and improving the exiting owner's chances of a fulfilling lifestyle post exit.

I earned my Bachelor of Science in Business Administration-Accounting from California State University-Dominguez Hills prior to relocating to Phoenix from Southern California in 1988. In 1993, I received my CPA designation, and became a CEPA in 2019.


Personal & Community

  • Treasurer, Copper Basin Bible Camp
Registered States:
  • AZ
  • CA
  • CO
  • FL
  • GA
  • IL
  • MD
  • MI
  • MO
  • MT
  • NJ
  • OR
  • SC
  • TX
  • VA
  • WA


  • Bachelor of Science in Business Administration-Accounting, California State University-Dominguez Hills


  • Wealth Advisor
  • Certified Exit Planning Advisor
2575 East Camelback Road
Suite 900
Phoenix, AZ 85016
  • (602) 957-5146

Email Me

Why does A.I. in space matter?

Outlook on interest rates


UBS and Credit Suisse—stronger than ever

Global Wealth Report 2024

Crafted wealth intelligence

Now in its 15th edition, the Global Wealth Report 2024 offers you leading insights into household wealth and prosperity across the world. In the US, average wealth growth has spiked from 3.7% between 2000 and 2010 to nearly 6.3% between 2010 and 2023.

Gain additional insights into the trends shaping wealth in the US and around the world.

Download the report

A leader in wealth management

Backed by the strength of our parent company, UBS AG

$5.8+ trn

UBS Group invested assets
As of 03/31/2024

51 countries

Our global footprint

Global leader

UBS is a leading and truly global wealth manager