Keep on track with the right financial advice

As UBS Wealth Advisors, we understand that wealth management is more than just access to the wide range of financial services and solutions. You need those services and solutions tailored to your unique situation to help pursue your personal financial goals and dreams. We're here to help you embrace your financial future.


Eric Franz, CEPA

Financial Advisor

I've been in your shoes. I've led, as president, divisions of two of the largest public homebuilders in the U.S.. I've raised three children, put them through college, and have experienced them leave the nest as they married and created families of their own. And, unfortunately, I've experienced the anxiety of watching a parent slowly slip away into the fog of Alzheimer's. These experiences, and my background as a CPA (I can't provide tax advice) and a CEPA® (Certified Exit Planning Advisor), uniquely qualify me to develop and implement a plan to ensure your desires surrounding your liquidity, longevity, and legacy are met.

The typical business owner has 70 to 90 percent of their worth tied up in their businesses. Unfortunately, 70% or more will fail to either sell to a third party or transition to the next generation successfully. Of business owners that are successful, 75% wish they had not sold as they weren't prepared for their life afterwards. Exit planning is a business strategy focused on exponentially increasing the value of the business, improving the chances of success of the next generation, and improving the exiting owner's chances of a fulfilling lifestyle post exit.

I earned my Bachelor of Science in Business Administration-Accounting from California State University-Dominguez Hills prior to relocating to Phoenix from Southern California in 1988. In 1993, I received my CPA designation, and became a CEPA in 2019.


Personal & Community

  • Treasurer, Copper Basin Bible Camp
Registered States:
  • AZ
  • CA
  • CO
  • FL
  • GA
  • MD
  • MI
  • OR
  • TX
  • VA
  • WA


  • Bachelor of Science in Business Administration-Accounting, California State University-Dominguez Hills


  • Wealth Advisor
  • Certified Exit Planning Advisor
2575 East Camelback Road
Suite 900
Phoenix, AZ 85016
  • (602) 957-5146

Email Me

Are markets going "Back to the Future"?

Debt ceiling and inflation


Exceptional financial strength and stability

Legacy—Wealth for others

For needs that go beyond your own—to help you improve the lives of others

What will your legacy be?
It’s never too early to plan ahead. A Legacy strategy can help you gain more control over your financial future and what you leave behind, so you can move forward with confidence.

Learn more at

Backed by the strength of UBS

A global leader in wealth management

$3.9 trillion

In invested assets globally 
As of 12/31/2022

51 countries

Our global footprint

Global leader

UBS is a world-leading wealth manager