A legacy for generations

Your legacy is about more than finances. It's about the values, people and causes you care about. So when it comes to legacy planning, we strive to understand what matters to you and how you hope to be remembered. With these insights, we can then work with you and your other professional advisors to structure a plan for leaving behind a legacy that lasts for generations.

Family photos

Dustin Tracy, CFP

Senior Vice President–Wealth Management

Dustin is a Certified Financial Planner™ practitioner with extensive training in retirement and estate planning, business transition, portfolio management, and insurance.  He began his career at UBS in 2006 and joined the Waterfront Wealth Management team shortly thereafter. Dustin specializes in helping people in transition; whether it’s due to an inheritance, change in marital status, employment, or location.  As the father of an Autistic child and Vice President of the local Autism Society, Dustin is also uniquely positioned to navigate the complex considerations in estate planning, special needs trusts, healthcare issues, and the emotional aspects of providing for a loved one with a disability.  Additionally, Dustin has obtained a Certified Divorce Financial Analyst™ designation, allowing him to effectively advise clients to better understand and address the complicated financial issues of divorce.

Along with his CFP® and CDFA® designations, Dustin maintains his series 7, 66, Life Insurance, and Variable Annuity Licenses.  Dustin graduated with a Bachelors degree in Economics from San Diego State University, where he also received his Certificate in Personal Financial Planning.  A long-time San Diego resident, he resides in Lakeside with his wife Debbie, young daughters Gracie & Aly, and their loyal dog Chewbacca. 

California Insurance License #0G05156

Personal & Community

  • Vice President - Autism Society of San Diego
Registered States:
  • AZ
  • CA
  • CO
  • DE
  • FL
  • ID
  • IL
  • IN
  • LA
  • MA
  • MD
  • MI
  • MN
  • MS
  • MT
  • NJ
  • NV
  • NY
  • OH
  • OK
  • OR
  • SC
  • SD
  • TN
  • TX
  • VA

Credentials

  • Certified Divorce Financial Analyst
  • CERTIFIED FINANCIAL PLANNER
600 West Broadway
Suite 2100
San Diego, CA 92101

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Three generations in apple orchard

Turn possibilities into a plan

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A leading global wealth manager

A new era of wealth is underway

And this is your time to define success on your terms.

Money isn’t just changing hands, it’s changing meaning. This is your new era of wealth, with real opportunities to pursue your ambitions based on your values.

When it comes to building your legacy, we don’t prescribe a single path. We seek to understand yours. Because the best wealth strategy starts with you.

A leader in wealth management

Backed by the strength of our parent company, UBS AG

$7 trn

UBS Group invested assets
As of 12/31/2025

51 countries

Our global footprint

Global leader

UBS is a leading and truly global wealth manager

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