A plan for today, tomorrow and generations to come

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Bruce serves as the primary investment resource and portfolio manager for our clients.

He graduated from the University of California at Berkeley with a degree in Political Economy and is a CERTIFIED FINANCIAL PLANNER™ professional. Bruce is going on thirty years of experience as a financial advisor.

As a long-term Golden State Warriors season ticket holder Bruce also has completed over 100 triathlons, including 3 Ironman distance races. After running multiple qualifying standards over several years, Bruce finally achieved his recent goal of competing in the Boston Marathon as well.

Bruce and his wife Kristin along with 2 children, Sophia & Karissa live in San Ramon.

UBS Financial Services Insurance Agency Inc. License UBS#0512985. CA Insurance License # 0B05787

• Forbes Best-in-State Wealth Management Teams, 2026The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.

• UC Berkeley, B.A. Political Economy

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• FL
• GA
• HI
• MA
• MD
• MI
• MO
• NJ
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• OH
• OR
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Michael serves as a relationship manager, coordinating the team structure around each client's unique needs and more specifically, overseeing financial planning matters for our clients. This can include estate planning strategies, working with concentrated stock positions, philanthropy, etc. Michael enjoys spending time with clients discussing how psychology impacts financial decisions

Michael is a CPWA® professional, an advanced professional education and certification program for advisors who serve high-net-worth clients. A graduate of University of California, Davis, he has been working with clients like you for over 15 years.

Michael lives in Piedmont with his wife, Jackie, along with their son, Desmond. He loves exploring new places on foot, allowing him to take a detour any time he sees something interesting. Michael is passionate about soccer, both playing and traveling to attend matches domestically and overseas. He enjoys CrossFit for its focus on strength, mobility and functional movement. He also still enjoys the occasional punk rock show.

UBS Financial Services Insurance Agency Inc. License UBS#0512985. CA Insurance License # 0F48171

• Forbes Best-in-State Wealth Management Teams, 2026The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.

• AZ
• CA
• CT
• FL
• GA
• HI
• MA
• MD
• MI
• MO
• NJ
• NV
• NY
• OH
• OR
• PA
• SC
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• TX
• UT
• VT
• WA

Sennai helps clients create and implement investment plans that reflect and support their goals & needs. He can help with investment management, planning for retirement, estate planning strategies, education planning, insurance, lending solutions - all in effort to help clients meet and achieve their life & financial goals.

A graduate of San Francisco State University, Sennai began his financial services career in 2011.

Sennai has a passion for outdoor activities, sports, the local community and most importantly his family. Sennai serves as a volunteer coach and mentor for the boy's soccer program at his alma mater, Salesian College Preparatory. Additionally, you can find him at his local Hercules Tennis Community Park training our youth and playing doubles!

UBS Financial Services Insurance Agency Inc. License UBS#0512985. CA Insurance License # 0H88750

• Forbes Best-in-State Wealth Management Teams, 2026The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.

• AZ
• CA
• FL
• GA
• HI
• MA
• MD
• MI
• MO
• NV
• NY
• OH
• OR
• PA
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• UT
• WA

Charlie Campbell, CFA, Financial Advisor, joined UBS Financial Services Inc. in 2006 after a 30-year career in the investment industry.

• She began her investment career in 1976 as a stockbroker, handling both private and institutional accounts, at Kidder, Peabody & Co., Inc. in San Francisco.
• In 1984, she became president of The Campbell Group, Inc., a San Francisco-based investor relations consulting firm, where she advised senior executives of publicly owned firms on how to increase the visibility and valuation of their companies' securities on Wall St.
• In 1996, she founded and was president and chief investment officer of Campbell Capital Management, an independent investment advisory firm, where she managed equity portfolios for private investors and was managing partner of and portfolio manager for Epiphany Partners, LP, a long/short, technology-oriented hedge fund.
• She holds the Chartered Financial Analyst (CFA) designation and is a member of the CFA Institute and the CFA Society of San Francisco. She holds Series 7, 66 and 31 licenses and a California Life Agent and Variable Contracts Insurance License.  She is a Portfolio Manager in the UBS Portfolio Management Program and has earned the UBS Wealth Advisor designation.
• She served on the board of directors of Women's Funding Network, an organization of more than 100 women's foundations and gender equity funders and the largest philanthropic network in the world devoted to women and girls.
• She served as the chair of the Endowment Committee and of the University Assessment Committee of Achievement Rewards for College Scientists (ARCS) Northern California Chapter, which provides more than $1,000,000 annually in grants to graduate students in the sciences at seven Bay Area universities

Ms. Campbell joined UBS in order to provide her clients with the resources of a truly global investment powerhouse, a holistic approach to wealth management, and a commitment to helping clients achieve their financial goals with confidence and peace of mind. She is passionate about philanthropy and empowering women to achieve financial independence. She lives with her dog Maggie on Nob Hill in San Francisco.  She is an avid reader and loves gardening, both indoors and outdoors.

• Forbes Best-in-State Wealth Management Teams, 2026The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.

• AZ
• CA
• CO
• CT
• FL
• GA
• HI
• IA
• ID
• IL
• LA
• MA
• MI
• MN
• MO
• NC
• NJ
• NM
• NV
• NY
• OH
• OR
• PA
• SC
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• TN
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• UT
• VA
• VI
• VT
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• WY

Erika specializes in coordinating the administrative and operational needs of our clients’ portfolios, including taking care of anything from RMDs, to fed fund wires and the processing of required paperwork precisely and proactively. She works hard to make our clients feel special and cared for, which makes her a critical part of the team and our clients’ overall experience.

Erika is a graduate of San Francisco State University and began her financial services career in 2011. Erika enjoys mentoring new associates. She has worked with many different advisors and their different styles of running businesses, which allows her to use her experience to offer insight into situations that don't come up often.

You can find Erika staying active in general, she does have a preference for action sports like snowboarding, rock climbing, etc. She loves nature and took a year off for a road trip around the U.S. to visit the national parks.

UBS Financial Services Insurance Agency Inc. License UBS#0512985. CA Insurance License # 0I08842

• San Francisco State University, B.S. Business Administration