
Jeff Cronan, CFP
Executive Director
Market Director
Jeff has had the pleasure of building impactful relationships with clients and their families for over 30 years in his career at UBS. Through these relationships, he has been able to discover families’ core values and goals, allowing him to discern a clear path to achieving and maintaining what matters most to them. Jeff takes pride in providing organization to our clients’ financial lives and the satisfaction they receive from the freedom to focus on their values.
Jeff earned his Certified Financial Planner™ designation in 1999. He was announced as the Market Director of the Chattanooga UBS office in 2000. Under his guidance, the office has grown into the area’s premier wealth management firm with over $6 billion in assets under management. His leadership encourages nurturing a team-oriented culture that strives to always put clients’ interests first. He achieved the Wealth Advisor designation with UBS in 2007, a comprehensive training designation for high net worth clients.
Jeff and his wife, Cindy, have been married for 34 years and have two adult sons living in the area. They enjoy travel, exercise, hiking, boating and reading.
- AK
- AL
- AR
- AZ
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- HI
- IA
- ID
- IL
- IN
- KS
- KY
- LA
- MA
- MD
- ME
- MI
- MN
- MO
- MS
- MT
- NC
- ND
- NE
- NH
- NJ
- NM
- NV
- NY
- OH
- OK
- OR
- PA
- PR
- RI
- SC
- SD
- TN
- TX
- UT
- VA
- VT
- WA
- WI
- WV
- WY

Jeff Cronan, CFP
Recognized as an industry leader:
- Forbes Best-in-State Wealth Management Teams, 2025The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
Eligibility is based on quantitative factors and is not necessarily related to the quality of the investment advice. For more information on third party rating methodologies, please visit ubs.com/us/en/designation-disclosures.

Jeff Cronan, CFP
Education
- Tennessee Tech University, Bachelor's Degree in Finance
Credentials
- CERTIFIED FINANCIAL PLANNER®

Jeff Cronan, CFP
Our advice is comprehensive. We help diverse clients in a broad range of areas, including:
