Experience. Advice. Collaboration.

Planning for your family’s entire financial needs

Cronan Hudson Group 2024

Understanding your life, your wealth and what you want to accomplish is at the core of our practice. We'll discuss your goals, the people who are most important in your life and your vision for the future. Then we'll help you organize your financial life into three strategies: Liquidity—to help provide cash flow for short-term expenses, Longevity—for longer-term needs and Legacy—for needs that go beyond your own.

Timeframes may vary. Strategies are subject to individual client goals, objectives and suitability. This approach is not a promise or guarantee that wealth, or any financial results, can or will be achieved.

Plans

Your primary source for financial advice

We are here to provide quality strategies customized to your needs. We concentrate on developing long-term relationships through a commitment to quality client service. You can rely on our personalized advice, first-class solutions, and extensive wealth management experience.

  • Jeff Cronan

    Jeff Cronan, CFP

    Executive Director

    Market Director

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    • AL
    • AR
    • FL
    • GA
    • KY
    • MA
    • MI
    • MO
    • NH
    • NY
    • TN
    • TX
    • VA

    Jeff began his career in financial services in 1989 working for a Chattanooga based bank as a loan officer. By 1992, he knew he wanted to commit the rest of his career to financial planning, and he transferred to the investment department of the bank.

    In 1994, Jeff joined the investment firm J.C. Bradford & Co. as a Financial Advisor and began building his financial planning practice. The firm was acquired by UBS Financial Services in 2000, which brought expanded wealth management capabilities. Around this time Jeff earned his Certified Financial Planner™ designation which is a financial planning credential awarded by the Certified Financial Planning Board of Standards Inc. (CFP Board) to individuals who meet education, examination, experience and ethics requirements.

    As the Branch Manager of the Chattanooga UBS office, Jeff has led and built what is now the largest wealth management firm in the city with over $6 billion in assets under management.

    Jeff earned his Bachelor's degree in Finance from Tennessee Tech University. He achieved the Wealth Advisor designation with UBS, a comprehensive training designation for high net worth clients, in 2007. Areas of focus on the team include: financial planning, estate planning, strategic and tactical allocation, fixed income strategies and alternative investments. He is FINRA registered and holds the series 7, 63, 65 (registered investment advisor), 8, 10, 26, and 3.

      • Tennessee Tech University, Bachelor's Degree in Finance
      • CERTIFIED FINANCIAL PLANNER™
      Financial planning
      Education planning
      Estate planning strategies
      Philanthropy
      Legacy planning
      Investing
      Business owners
      Professionals
      One Union Square
      Suite 100
      Chattanooga, TN 37402
      jeff.cronan@ubs.com
      Jeff Cronan, CFP
      One Union Square,Chattanooga,TN,37402
    • David Hudson

      David Hudson, CLU, ChFC

      Vice President–Wealth Management

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      • AL
      • AR
      • FL
      • GA
      • KY
      • MA
      • MI
      • MO
      • NC
      • NY
      • SC
      • TN
      • TX
      • VA

      David came to the financial services industry after serving as an officer in the United States Army. His 33 year career began with Provident Life and Accident Insurance Company where he held various leadership positions in Connecticut, Massachusetts, Georgia and Tennessee.

      He joined UBS in 2005 from Peachtree Planning Corporation in Atlanta. He graduated from Saint Leo University in Florida Cum Laude with a Bachelor's degree in Business Management and earned his Chartered Life Underwriter and Chartered Financial Consultant designations from the American College in Bryn Mawr, Pennsylvania.

      David achieved the Wealth Advisor designation with UBS in 2009 which is a comprehensive training designation for high net worth clients. Areas of focus include: financial planning, retirement planning, equity strategies, insurance planning and employee benefits. He is FINRA-registered and holds the Series 7, 63, and 65 (registered investment advisor) securities licenses, as well as, licenses for LTC (long term care), life, accident and health insurance, and variable annuities.

        • Saint Leo University, Bachelor's Degree in Business Management
        • Chartered Financial Consultant
        • Chartered Life Underwriter®
        • Wealth Advisor
        Financial planning
        Education planning
        Long-term care planning
        Investing
        Custom portfolios
        Executive compensation
        Business owners
        Professionals
        One Union Square
        Krystal Building
        Chattanooga, TN 37402
        david.hudson@ubs.com
        David Hudson, CLU, ChFC
        One Union Square,Chattanooga,TN,37402
      • Hayden Cronan

        Hayden Cronan

        Client Associate

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                One Union Square
                Krystal Building
                Chattanooga, TN 37402
                hayden.cronan@ubs.com
                Hayden Cronan
                One Union Square,Chattanooga,TN,37402
              • Stacy Jolley

                Stacy Jolley

                Wealth Management Associate

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                • AL
                • FL
                • GA
                • LA
                • MO
                • MS
                • TN
                • TX

                      Banking
                      Lending services
                      Cash management
                      Securities-backed lending
                      One Union Square
                      Suite 100
                      Chattanooga, TN 37402
                      stacy.jolley@ubs.com
                      Stacy Jolley
                      One Union Square,Chattanooga,TN,37402

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                    UBS and Credit Suisse—stronger than ever

                    Global Wealth Report 2024

                    Crafted wealth intelligence

                    Now in its 15th edition, the Global Wealth Report 2024 offers you leading insights into household wealth and prosperity across the world. In the US, average wealth growth has spiked from 3.7% between 2000 and 2010 to nearly 6.3% between 2010 and 2023.

                    Gain additional insights into the trends shaping wealth in the US and around the world.

                    Download the report

                    A leader in wealth management

                    Backed by the strength of our parent company, UBS AG

                    $5.8+ trn

                    UBS Group invested assets
                    As of 03/31/2024

                    Global leader

                    UBS is a leading and truly global wealth manager

                    More than 160 years

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