An experienced and committed team

Bernadette Therese Lanser

First Vice President–Wealth Management

Financial Advisor

For more than 25 years, Bernadette has helped empower individuals to maximize their wealth and create the future they envision for themselves and their families. Because deep relationships form the foundation of her practice, she provides each client with an extraordinary level of service and attention as they work together toward financial wellness today and for the future. From budgeting and investment management to charitable giving and estate planning strategies, Bernadette makes every effort to serve as a trusted source of advice for her clients and their families.

Professional achievements and education

  • Chartered Retirement Planning Counselor (CRPS®)
  • Series 7, 63 and 65 securities licenses
  • B.S, Business Administration, Marquette University


Outside of UBS
A strong believer in giving back to the community, Bernadette has been a volunteer for over 10 years with the St. Ben’s Community Meal Program, preparing and serving meals to those in need in downtown Milwaukee and participating in a variety of fundraising activities. She has also served four years on the parish council at St. Jude the Apostle Parish in Wauwatosa and worked as a leader of the parish’s successful capital campaign. She is a member of the Marquette University Parents Association, The Marquette University Business Alumni Association, Professional Dimensions and TEMPO.

Married for over 40 years, Bernadette and her husband, Bruce, have two wonderful children. BJ is Assistant Professor of Pediatrics in the Division of Allergy and Clinical Immunology at National Jewish Health and the University of Colorado in Denver. Erica graduated cum laude from Marquette University and is a medical student at Creighton University Medical School. Erica has a background as a world-class speed skater and plans to pursue a career in radiology.

Registered States:
  • AR
  • AZ
  • CO
  • DE
  • FL
  • GA
  • IL
  • MA
  • MN
  • NC
  • NY
  • SC
  • TN
  • TX
  • VA
  • WI

Recognized as an industry leader:

  • NAPA Top Women Advisors, 2016The NAPA rating is awarded annually in October based on information from September of the award year.

Eligibility is based on quantitative factors and is not necessarily related to the quality of the investment advice. For more information on third party rating methodologies, please visit ubs.com/us/en/designation-disclosures

17335 Golf Parkway
Suite 525
Brookfield, WI 53045

Email Me

Spencer Von Rueden

Client Associate

Spencer is a 2018 graduate from the University of Wisconsin-Madison with a degree in Personal Finance. He has 3 years of industry experience, and has been with the Lanser Team since January 2020. He is also Series 7, 66, Life and Health licensed. Spencer is originally from the Milwaukee area, growing up in Wauwatosa and attending Marquette University High School. He currently lives in the Washington Heights neighborhood of Milwaukee and is an avid golfer, home cook, and jazz music enthusiast.

Outside of work, Spencer enjoys spending time with his fiancée and traveling looking for exciting new places to eat and things to see.

Registered States:
  • AR
  • AZ
  • CO
  • FL
  • IL
  • MA
  • MI
  • MN
  • SC
  • TN
  • TX
  • VA
  • WI
17335 Golf Parkway
Suite 525
Brookfield, WI 53045

Email Me