Lasting relationships. For all that matters

Brawley Wagner Financial Group

We believe that good financial planning advice is invaluable—it helps prepare you for whatever life brings. But it is especially important during times of major life change. Our process focuses on you and the priorities, goals, concerns and beliefs that will ultimately impact your financial well-being for years to come. We're here to help you tackle your concerns and embrace the opportunities that can enrich and empower you today and for years to come.

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Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

  • Francis Brawley

    Francis "Frank" Brawley, CRPC, CFP

    Managing Director–Wealth Management

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    • AL
    • AR
    • CA
    • CO
    • CT
    • DC
    • DE
    • FL
    • GA
    • IL
    • IN
    • KS
    • LA
    • MA
    • ME
    • MI
    • MO
    • MS
    • NC
    • NM
    • NV
    • NY
    • OH
    • PA
    • SC
    • TN
    • TX
    • UT
    • VA
    • VT
    • WA
    • WI

    Frank graduated Cum Laude with a Business Administration degree from the University of Georgia's Terry School of Business. After graduating, Frank spent five years in New York City with Merrill Lynch, where he became the Director of Structured Product Sales for the New York City and Long Island Regions. In 2008, Frank married Patricia Ballantyne and moved to Tampa to join UBS. Frank is a CERTIFIED FINANCIAL PLANNER (CFP®), and a Charter Retirement Planning Specialist (CRPC®), both of which he utilizes when creating customized financial plans for his clients. Frank is also a Retirement Plan Consultant, a UBS designation given to a select number of Financial Advisors that focus on retirement plan solutions for businesses.

    Frank and Patricia reside in South Tampa, with their three sons Frank, Jones and Bennett. In his spare time, Frank has competed in a number of triathlons and enjoys taking his boys golfing, fishing and hunting.

    • Barron's Top 1,500 Financial Advisors, 2026The Barron's rating is awarded annually in March based on information from the prior year Q3.
    • Forbes Best-in-State Wealth Advisors, 2022, 2023, 2024, 2025, 2026The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
    • UBS Wealth Management Chairman’s Council, 2026UBS Financial Services Inc. Councils are a distinction held by UBS Financial Advisors based on criteria including evaluation of compliance with firm rules, standards & policies and revenue. Council membership is not representative of any one client's experience and is not indicative of the advisor’s future performance.

    • University of Georgia's Terry School of Business, Business Administration
    • CERTIFIED FINANCIAL PLANNER
    • Chartered Retirement Planning Counselor
    101 E Kennedy Blvd
    18th Floor
    Tampa, FL 33602
    frank.brawley@ubs.com
    Francis "Frank" Brawley, CRPC, CFP
    101 E Kennedy Blvd,Tampa,FL,33602
  • Thomas Wagner

    Thomas Wagner

    First Vice President–Wealth Management

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    • AL
    • CA
    • CO
    • DC
    • DE
    • FL
    • GA
    • IL
    • IN
    • MA
    • ME
    • NC
    • NM
    • NV
    • NY
    • OH
    • SC
    • TN
    • TX
    • UT
    • VA
    • VT
    • WA
    • WI

    Since 1990, Tom has devoted himself to the financial services industry, where he has been able to genuinely make a difference in the lives of his clients. His early experience as a business owner enables him to understand and anticipate his client’s needs for liquidity, growth, security and succession. As a parent, he has unique insight into his clients’ objectives and concerns when planning for everything from growing a family and paying for college to assisting aging parents and preparing for retirement. He has a unique ability to identify what is most important to his clients and help them proactively achieve it.

    Tom’s client-focused approach to comprehensive wealth management includes asset allocation, equity and fixed income management, lending solutions and alternative investments. His past experience includes owning a registered broker/dealer firm, giving him unique insight into market trends and investment strategies.

    Tom also believes strongly in the importance of giving back to our community and contributing to the betterment of others. He is currently a member of Leadership Pinellas and is actively involved with the Association of Corporate Growth and the American Cancer Society. Prior to this, he enjoyed serving on the boards of the Dunedin Fine Art Center and The Arc Tampa Bay, where he has served as Investment Committee Chairman. Tom has also served as a member of the Pinellas Estate Planning Council and the Advisory Council for the Morton Plant Foundation.

    Originally from Glen Ellyn, IL, Tom graduated from the University of Kansas with a B.S. in economics. Tom and his wife, Joanna, have three children and two dogs. He likes to spend his free time on the water with his family or playing golf. They live in Indian Rocks Beach, FL.

      • University of Kansas, Economics
      • Wealth Advisor
      101 E Kennedy Blvd
      18th Floor
      Tampa, FL 33602
      tom.wagner@ubs.com
      Thomas Wagner
      101 E Kennedy Blvd,Tampa,FL,33602
    • Debbie Swenson

      Deborah "Debbie" Swenson

      Senior Registered Client Associate

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      • AL
      • CA
      • CO
      • DE
      • FL
      • GA
      • IL
      • IN
      • MA
      • NC
      • NM
      • NY
      • OH
      • SC
      • TN
      • TX
      • VA
      • VT
      • WI

      Raised in Polk County, Debbie began her career in the financial industry with Merrill Lynch in 1983.  There she obtained her FINRA Series 7, 63, and 65 licenses.  She joined the Brawley Wealth Management Group in 1990 and with them joined UBS in 2012.  As an administrative partner, her focus is on team operations, account service and implementing investment strategies. Skilled at providing solutions, she enjoys working with clients to meet their financial and banking needs while delivering a positive client experience.

      Debbie has two grown sons and lives in Auburndale with her three rescue dogs.  She enjoys attending live musical events and spending time with friends and family.

            295 1st Street South
            Winter Haven, FL 33880
            deborah.swenson@ubs.com
            Deborah "Debbie" Swenson
            295 1st Street South,Winter Haven,FL,33880
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            Valerie Morris Rodriguez

            Team Administrator

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            • FL
            • GA
            • PR

            Valerie joined UBS in 1999. In her 20 years at the firm she prides herself in building strong relationships with clients so that they know they can rely on her.  When clients come to her with questions or concerns, they know that Valerie will find the solution and will answer their questions thoroughly.  Her vast knowledge of UBS systems and procedures is key to streamlining the team's procedures and  keeping the team running smoothly. Valerie has been an integral part in hiring and training our interns and support staff.  One of Valerie's greatest passions is mentoring our interns and support staff both, within our team and branch.

            In her spare time, Valerie participates in local running events, she crochets baby blankets for friends and family expecting babies, a tradition that was started by her grandmother more than 50 years ago.  Valerie and her husband Orlando enjoy spending time at the beach and hosting impromptu dinners for their friends and family.

                  101 E Kennedy Blvd
                  18th Floor
                  Tampa, FL 33602
                  valerie.morris@ubs.com
                  Valerie Morris Rodriguez
                  101 E Kennedy Blvd,Tampa,FL,33602

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