The right moves for your financial future

Private Wealth Management

Pursuing your goals together

At Brawley Private Wealth Management, we focus on providing quality strategies customized to exceed the unique needs of each of our clients. Our experience servicing ultra-high net worth families and individuals spans over four decades, and we distinguish ourselves by having the extensive knowledge and understanding to handle the complexities of the financial markets. 

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Your primary source for financial advice

We are here to provide quality strategies customized to your needs. We concentrate on developing long-term relationships through a commitment to quality client service. You can rely on our personalized advice, first-class solutions, and extensive wealth management experience.

  • Frank Brawley

    Frank Brawley

    Managing Director–Wealth Management

    Financial Advisor

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    • AL
    • AR
    • CA
    • CO
    • CT
    • DC
    • DE
    • FL
    • GA
    • IL
    • IN
    • KS
    • LA
    • MA
    • ME
    • MI
    • MO
    • MS
    • NC
    • NM
    • NV
    • NY
    • OH
    • PA
    • SC
    • TN
    • TX
    • UT
    • VA
    • VT
    • WA
    • WI

    Frank graduated Cum Laude with a Business Administration degree from the University of Georgia's Terry School of Business. After graduating, Frank spent five years in New York City with Merrill Lynch, where he became the Director of Structured Product Sales for the New York City and Long Island Regions. In 2008, Frank married Patricia Ballantyne and moved to Tampa to join the Brawley Wealth Management Group. Frank is a CERTIFIED FINANCIAL PLANNER (CFP®), and a Charter Retirement Planning Specialist (CRPC®), both of which he utilizes when creating customized financial plans for his clients. Frank is also a Retirement Plan Consultant, a UBS designation given to a select number of Financial Advisors that focus on retirement plan solutions for businesses.

    Frank and Patricia reside in South Tampa, with their three sons Frank, Jones and Bennett. In his spare time, Frank has competed in a number of triathlons and enjoys taking his boys golfing, fishing and hunting.

    • Barron's Top 1,500 Financial Advisors, 2026The Barron's rating is awarded annually in March based on information from the prior year Q3.
    • Forbes Best-in-State Wealth Advisors, 2022, 2023, 2024, 2025, 2026The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
    • UBS Wealth Management Chairman’s Council, 2026UBS Financial Services Inc. Councils are a distinction held by UBS Financial Advisors based on criteria including evaluation of compliance with firm rules, standards & policies and revenue. Council membership is not representative of any one client's experience and is not indicative of the advisor’s future performance.

      • CERTIFIED FINANCIAL PLANNER
      • Private Wealth Advisor
      101 E Kennedy Blvd
      18th Floor
      Tampa, FL 33602
      frank.brawley@ubs.com
      Frank Brawley
      101 E Kennedy Blvd,Tampa,FL,33602
    • bill

      Bill Fanning

      Account Vice President

      Senior Wealth Strategy Associate

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      • AL
      • AR
      • CA
      • CO
      • CT
      • DC
      • DE
      • FL
      • GA
      • IL
      • IN
      • MA
      • ME
      • MI
      • NC
      • NM
      • NV
      • NY
      • OH
      • SC
      • TN
      • TX
      • UT
      • VA
      • VT
      • WA
      • WI

      Bill Fanning began his Financial Services career in 2014, and has recently joined UBS in 2019. He has put his experience to work for his clients, helping them find the best way forward to pursue the goals that truly matter. Although he delivers comprehensive wealth management, Bill focuses developing financial strategies and providing investment advice for corporate executives, business owners, and professional athletes.

      Bill graduated with a Bachelor's Degree in Finance from University of South Florida in 2015. He played soccer collegiately at Florida Gulf Coast University and Rollins College. Bill enjoys cooking, soccer, is a mediocre golfer and supporting his Tampa Bay Buccaneers, Lightning, and Rays. 

      Bill is a Tampa native, and lives in Seminole Heights with his Golden Retriever, Norman.

            101 E Kennedy Blvd
            18th Floor
            Tampa, FL 33602
            bill.fanning@ubs.com
            Bill Fanning
            101 E Kennedy Blvd,Tampa,FL,33602
          • Debbie Swenson

            Deborah Swenson

            Senior Registered Client Associate

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            • AL
            • CA
            • CO
            • DE
            • FL
            • GA
            • IL
            • IN
            • MA
            • NC
            • NM
            • NY
            • OH
            • SC
            • TN
            • TX
            • VA
            • VT
            • WI

            Raised in Polk County, Debbie began her career in the financial industry with Merrill Lynch in 1983.  There she obtained her FINRA Series 7, 63, and 65 licenses.  She joined the Brawley Wealth Management Group in 1990 and, with them, joined UBS in 2012.  As an administrative partner, her focus is on team operations, account service and implementing investment strategies. Skilled at providing solutions, she enjoys working with clients to meet their financial and banking needs while delivering a positive client experience.

            Debbie has two grown sons and one granddaughter. She enjoys reading, attending live musical events, and spending time with friends and family.

                  295 1st Street South
                  Winter Haven, FL 33880
                  deborah.swenson@ubs.com
                  Deborah Swenson
                  295 1st Street South,Winter Haven,FL,33880
                • Chris's Headshot

                  Chris Tanaka

                  Registered Client Associate

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                  • AL
                  • AR
                  • CA
                  • CO
                  • CT
                  • DC
                  • DE
                  • FL
                  • GA
                  • IL
                  • IN
                  • MA
                  • ME
                  • MI
                  • NC
                  • NM
                  • NY
                  • OH
                  • SC
                  • TN
                  • TX
                  • UT
                  • VA
                  • VT
                  • WA
                  • WI

                  Chris started his Financial Services career within UBS’s operations department in 2022, working alongside many of the UBS Florida teams. While working in operations, he was able to acquire his FINRA Series 7, 66, and life and health insurance licenses while grasping the ever-changing administrative and compliance processes. Before working at UBS, Chris graduated from The Catholic University of America in Washington, DC with a bachelor’s degree in business administration with specializations in Finance and Technology Management. Today, Chris focuses on the needs of clients – whether it’s by executing trades, implementing allocations, or simply providing a seamless client experience.

                  Chris is originally from San Diego but now resides in Tampa Bay with his fiancé Caitlin. He enjoys spending time with his family, golfing, and trying his hand at fishing.

                    • The Catholic University of America, Bachelor's in Business Administration: 2018 - 2022
                      101 E Kennedy Blvd
                      18th Floor
                      Tampa, FL 33602
                      christopher.tanaka@ubs.com
                      Chris Tanaka
                      101 E Kennedy Blvd,Tampa,FL,33602

                    A focus on personalized access and service

                    Working with diverse clients with specific needs, our team sees it as our top responsibility to understand each aspect of your unique and often complicated financial life.

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                    Navigating opportunities across your enterprise

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                    Estate planning strategies

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                    Retirement planning

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                    Wealth transfer across generations

                    A leader in wealth management

                    Backed by the strength of our parent company, UBS AG

                    $7 trn

                    UBS Group invested assets
                    As of 12/31/2025

                    51 countries

                    Our global footprint

                    Global leader

                    UBS is a leading and truly global wealth manager

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