Experience

Makes all the difference

Bill Borden

Managing Director–Wealth Management

For over 20 years, Bill has been advising successful entrepreneurs, venture capitalists and other wealthy families. Prior to joining UBS Private Wealth Management in 2008, Bill worked as a Director for Credit Suisse from 2001 to 2008. Bill worked as an Associate for JP Morgan Private Bank from 1998 to 2001. From 1996 to 1998, Bill was an Associate with the Coopers and Lybrand FAS Practice in Los Angeles, focusing on merger and acquisition due diligence and corporate reorganizations. Bill earned a B.A. in Business Economics from the University of California at Los Angeles.

Bill was born and raised in Santa Barbara, California but now lives in Tiburon, California with his wife and three children. He is an avid surfer and golfer, and he occasionally dabbles in cycling. In the 9th grade, he appeared as a contestant on the first ever Wheel of Fortune Family Week.

CA Insurance License # 0K70521

Registered States:
  • AK
  • CA
  • CO
  • CT
  • DC
  • DE
  • FL
  • HI
  • MA
  • ME
  • MT
  • NC
  • NJ
  • NV
  • NY
  • OR
  • RI
  • SD
  • TX
  • VA
  • VT
  • WA
  • WI
555 California Street
32nd Floor
San Francisco, CA 94104

Email Me

bill.borden@ubs.com
Bill Borden
555 California Street,San Francisco,CA,94104

Annie Hsieh

Senior Wealth Strategy Associate

Annie joined the UBS team with a diverse background of work experience at Morgan Stanley PWM, Credit Suisse Securities LLC, and UBS Financial Services LLC (Asia-Pacific international division). Her expertise includes wealth management service for UHNW clients, restricted stock sales, 10b5-1 planning, philanthropic giving, directed share plans, foreign securities, and trading.

As a Taiwanese-born first generation in the United States, Annie speaks Mandarin Chinese, conversational Taiwanese and basic Japanese. She graduated from University of California, Berkeley with a triple-major in Legal Studies, Interdisciplinary Studies Field, and Japanese (BA). During her free time, Annie enjoys plant-based cooking, reading and exploring the Bay Area wilderness with her Siberian Husky Ponyo and Samoyed Mochi.

Registered States:
  • AK
  • CA
  • CO
  • CT
  • DC
  • DE
  • FL
  • HI
  • MA
  • ME
  • MT
  • NC
  • NJ
  • NV
  • NY
  • OR
  • RI
  • SD
  • TX
  • VA
  • VT
  • WA
  • WI
555 California Street
32nd Floor
San Francisco, CA 94104

Email Me

annie.hsieh@ubs.com
Annie Hsieh
555 California Street,San Francisco,CA,94104

Jason Tulley

Associate Director

Senior Wealth Strategy Associate

Jason brings 25 years of experience in the financial services industry. Prior to UBS, he was an investment product manager at BMO Capital Markets, where he worked for 10 years. Previously, he held portfolio management and capital market specialist roles at both Lehman Brothers Private Investment Management and Credit Suisse Private Bank, and prior to that, advised JPMorgan Private Bank clients on equity risk mitigation strategies. Early in his career, he was a market-maker at the Pacific Options Exchange in San Francisco.

Jason and his wife live in Danville with their three children. He is a graduate of UC Santa Barbara (Class of 1996) where he earned a B.A. in Business Economics. He is a California native.

Registered States:
  • AK
  • CA
  • CO
  • CT
  • DC
  • DE
  • FL
  • HI
  • MA
  • ME
  • MT
  • NC
  • NJ
  • NV
  • NY
  • OR
  • RI
  • SD
  • TX
  • VA
  • VT
  • WA
  • WI
555 California Street
32nd Floor
San Francisco, CA 94104

Email Me

jason.tulley@ubs.com
Jason Tulley
555 California Street,San Francisco,CA,94104

Betty Luo

Senior Wealth Strategy Associate

Betty brings over 9 years of experience in the financial services industry.  She rejoined the UBS team from J.P. Morgan, where she was an associate banker within the Private Bank.  Previously, she held roles at Morgan Stanley and UBS Private Wealth Management, partnering with advisors and supporting UHNW clients with their wealth management needs.

Betty graduated from University of California, Davis, with a Bachelor of Science in Managerial Economics.  She is fluent in Mandarin Chinese and Cantonese.  She currently resides in Daly City with her fiancé and her two dogs.  During her free time, she enjoys spending time with friends and family, practicing yoga, and exploring new things.  

Registered States:
  • AK
  • CA
  • CO
  • CT
  • DC
  • DE
  • FL
  • HI
  • MA
  • ME
  • MT
  • NC
  • NJ
  • NM
  • NV
  • OR
  • RI
  • SD
  • TX
  • VA
  • VT
  • WA
  • WI
555 California Street
32nd Floor
San Francisco, CA 94104

Email Me

betty.w.luo@ubs.com
Betty Luo
555 California Street,San Francisco,CA,94104