Strategic. Disciplined. Proactive.

Transition can be truly transformative when managed thoughtfully and prudently-particularly when it comes to business. At Prospect Wealth Partners, our collective experience has helped guide many businesses and their executives through major transitions. Not only do we appreciate the uncertainties and the opportunities they often bring, but also the extreme demands on the time, energy and focus of our clients.

Given your many other priorities, it is important to engage a team you can trust to work diligently and intelligently on your behalf. A team dedicated to the proactive service and attention you need to feel confident that your financial world is well supervised and your goals are on track.

Whether you are currently leading a major liquidity transaction, considering exiting or selling your company, changing careers or planning for retirement or your estate, we can help toward making the best financial decisions for you, your family and your future.

Start the conversation

Our initial consultations often show us that, as expert as our clients can be in their professional areas, they don’t manage their personal finances on quite the same level. It isn’t that they make mistakes – they simply get too busy.
- Frank Baldwin

Frank Baldwin

Senior Vice President–Wealth Management

Financial Advisor
View bio Industry recognition
- AR
- AZ
- CA
- CO
- CT
- DE
- FL
- GA
- HI
- ID
- IL
- IN
- KS
- KY
- MA
- MD
- ME
- MI
- MN
- MT
- NC
- NE
- NH
- NJ
- NV
- NY
- OH
- OK
- OR
- PA
- SC
- TN
- TX
- UT
- VA
- WA
Frank is the founding partner of The Baldwin Group and has over 33 years of industry experience. Frank is directly involved on a monthly basis with client calls to keep them abreast of the markets, their personal portfolios, and to stay updated with changes in their lives. Frank graduated from UCLA in 1982, resides in San Diego, CA with his wife and two children and is very active with his church and local community. Frank has a passion for golf and staying physically active.

California Insurance License #0A45529
- Forbes Best-in-State Wealth Advisors, 2019, 2020, 2021, 2022, 2023The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
- Forbes Best-in-State Wealth Management Teams, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
1200 Prospect Street
Suite 100
La Jolla, CA 92037
Chris Marsh

Managing Director

Financial Advisor
View bio
- AR
- AZ
- CA
- CO
- CT
- DE
- FL
- GA
- HI
- ID
- IL
- IN
- KS
- KY
- MA
- MD
- ME
- MI
- MN
- MO
- MT
- NC
- NE
- NH
- NJ
- NM
- NV
- NY
- OH
- OK
- OR
- PA
- SC
- SD
- TN
- TX
- UT
- VA
- WA
- WI
- WY
Chris Marsh has served in a variety of roles across the US and International Wealth Management businesses since joining the firm in 1999, working with advisor teams to serve clients across the Asia Pacific, Switzerland, Europe and the United States. He has had the opportunity to work on strategies for growing the global business and creating solutions for unique client situations using UBS’s global resources.

Chris’s prior experience, including roles in technology, business development, consulting, and as a business coach, has given him insights into what those growing fastest do differently, despite the uncertainty of financial markets. Chris’s passion lies in helping to create solutions for multi-generational families, planning for their future, often including their businesses, endowments, or foundations. “I find it extremely rewarding to connect colleagues and clients with experts and solutions from around the world. When something is important to our clients, and is the right thing to do, we can find a way to help them accomplish it.”

Chris holds FINRA Series 3, 7, 9, 10, and 66 securities licenses, as well as a California Insurance License, most recently receiving the Certified Exit Planning Advisor (CEPA) designation. Chris earned a Bachelor of Science degree in Finance and MIS at the University of Virginia.

Chris and his wife, Malinda, have three sons: Sean Michael, Danny and Xavier. They enjoy participating in many cultural and philanthropic organizations throughout San Diego, as well as with Boy Scouts and many children’s sports.

California Insurance License #0H66251
1200 Prospect Street
Suite 100
La Jolla, CA 92037
Brian Donaldson

Senior Vice President–Wealth Management

Financial Advisor
View bio Industry recognition
- AR
- AZ
- CA
- CO
- CT
- DE
- FL
- GA
- HI
- ID
- IL
- IN
- KS
- KY
- MA
- MD
- ME
- MI
- MN
- MO
- MT
- NC
- NE
- NH
- NJ
- NV
- NY
- OH
- OK
- OR
- PA
- SC
- TN
- TX
- UT
- VA
- WA
Brian joined the Baldwin Group in 1998 and has constructed client portfolios since 2003. He has earned several professional designations-Certified Financial Planner™ in 2011, Certified Exit Planning Advisor® in 2018, and most recently, Certified Divorce Financial Analyst® .

Brian loves learning new things. This curiosity provides the motivation to develop a detailed understanding of client circumstances, goals, and priorities. To him, the planning process is analogous to receiving an annual physical from one's doctor – its consists of an examination, a diagnosis, and a prescription.

Brian graduated from the University of Missouri in 1991, resides in Encinitas, California, and is a parent to two busy teen-aged children, Rachel and Pierce. In what free time remains, he enjoys cooking, skiing, off-road motorcycling, and restoring neglected Porsches.

Brian has enjoyed giving back to his community by providing pro-bono financial planning services though the San Diego chapter of the Financial Planning Association.

California Insurance License #0C33858
- Forbes Best-in-State Wealth Advisors, 2019, 2020, 2021, 2022, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
- Forbes Best-in-State Wealth Management Teams, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
1200 Prospect Street
Suite 100
La Jolla, CA 92037
Alex Howell

Senior Vice President–Wealth Management

Financial Advisor
View bio Industry recognition
- AR
- AZ
- CA
- CO
- CT
- DE
- FL
- GA
- HI
- ID
- IL
- IN
- KS
- MA
- MD
- ME
- MI
- MN
- MT
- NC
- NE
- NH
- NJ
- NV
- NY
- OH
- OK
- OR
- PA
- SC
- TN
- TX
- UT
- VA
- WA
Alex earned a B.S. in Business Administration from The Leeds School of Business at The University of Colorado. He has worked in the financial services industry since 2005, starting his career at Morgan Stanley and joining UBS in 2008. He currently resides with his wife and three children in San Diego, CA and has a passion for the markets, golf, skiing, and spending time with his family.

California Insurance License #0E95573
- Forbes America’s Top Next-Gen (Generation) Wealth Advisors, 2017, 2020The Forbes rating is compiled by Shook Research and awarded annually between June and September based on information from a 12 month period ending in March of the award year.
- Forbes America’s Top Next-Gen (Generation) Wealth Advisors Best-in-State, 2018, 2019The Forbes rating is compiled by Shook Research and awarded annually between June and September based on information from a 12 month period ending in March of the award year.
- Forbes Best-in-State Wealth Management Teams, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
1200 Prospect Street
Suite 100
La Jolla, CA 92037
Lisa Licini

Team Administrator
View bio
- AZ
- CA
Lisa Licini is the Team Administrator for The Baldwin Group. In addition to managing the team's busy day-to-day operations, she assists clients with their banking and lending needs, online services, and any other client service related issues. Her career began in 1999 at Morgan Stanley in Newport Beach, California before relocating to San Diego in in 2004. She joined the Baldwin Group in 2006 at Morgan Stanley in La Jolla, and then later transitioned with the team to UBS in 2008.

Lisa is a graduate from Northern Arizona University, and currently resides in Escondido, California with her husband. Outside of work she enjoys spending time with her many pets and various outdoor activities that include horseback riding, hiking, and mountain biking.
1200 Prospect Street
Suite 100
La Jolla, CA 92037
Katherine Tschida

Client Associate
View bio
- CA
- MN
- NY
Katie Tschida joined The Baldwin Group as a Registered Client Service Associate in 2021. She assists clients with operational needs such as banking, wire transfers, securities and cash transfers, and corporate actions. She began her career at Morgan Stanley in 2017, and then worked on the mutual fund trade desk for LPL Financial. Katie has also worked with Wealth Management Magazine in order to research and publish findings for the top-ranked colleges for financial planning. She is Series 7 and Series 66 licensed.

Katie graduated with a bachelor of science degree in Marketing from San Diego State University. She currently resides in La Jolla and spends her time at the beach, reading, and staying active. Above all, Katie enjoys traveling to new places and learning about different cultures. She has been to 24 countries across five continents and is excited to add more to her list.
1200 Prospect Street
Suite 100
La Jolla, CA 92037

Frank Baldwin

Senior Vice President–Wealth Management

Financial Advisor
View bio Industry recognition
- AR
- AZ
- CA
- CO
- CT
- DE
- FL
- GA
- HI
- ID
- IL
- IN
- KS
- KY
- MA
- MD
- ME
- MI
- MN
- MT
- NC
- NE
- NH
- NJ
- NV
- NY
- OH
- OK
- OR
- PA
- SC
- TN
- TX
- UT
- VA
- WA
Frank is the founding partner of The Baldwin Group and has over 33 years of industry experience. Frank is directly involved on a monthly basis with client calls to keep them abreast of the markets, their personal portfolios, and to stay updated with changes in their lives. Frank graduated from UCLA in 1982, resides in San Diego, CA with his wife and two children and is very active with his church and local community. Frank has a passion for golf and staying physically active.

California Insurance License #0A45529
- Forbes Best-in-State Wealth Advisors, 2019, 2020, 2021, 2022, 2023The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
- Forbes Best-in-State Wealth Management Teams, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
1200 Prospect Street
Suite 100
La Jolla, CA 92037
Chris Marsh

Managing Director

Financial Advisor
View bio
- AR
- AZ
- CA
- CO
- CT
- DE
- FL
- GA
- HI
- ID
- IL
- IN
- KS
- KY
- MA
- MD
- ME
- MI
- MN
- MO
- MT
- NC
- NE
- NH
- NJ
- NM
- NV
- NY
- OH
- OK
- OR
- PA
- SC
- SD
- TN
- TX
- UT
- VA
- WA
- WI
- WY
Chris Marsh has served in a variety of roles across the US and International Wealth Management businesses since joining the firm in 1999, working with advisor teams to serve clients across the Asia Pacific, Switzerland, Europe and the United States. He has had the opportunity to work on strategies for growing the global business and creating solutions for unique client situations using UBS’s global resources.

Chris’s prior experience, including roles in technology, business development, consulting, and as a business coach, has given him insights into what those growing fastest do differently, despite the uncertainty of financial markets. Chris’s passion lies in helping to create solutions for multi-generational families, planning for their future, often including their businesses, endowments, or foundations. “I find it extremely rewarding to connect colleagues and clients with experts and solutions from around the world. When something is important to our clients, and is the right thing to do, we can find a way to help them accomplish it.”

Chris holds FINRA Series 3, 7, 9, 10, and 66 securities licenses, as well as a California Insurance License, most recently receiving the Certified Exit Planning Advisor (CEPA) designation. Chris earned a Bachelor of Science degree in Finance and MIS at the University of Virginia.

Chris and his wife, Malinda, have three sons: Sean Michael, Danny and Xavier. They enjoy participating in many cultural and philanthropic organizations throughout San Diego, as well as with Boy Scouts and many children’s sports.

California Insurance License #0H66251
1200 Prospect Street
Suite 100
La Jolla, CA 92037
Brian Donaldson

Senior Vice President–Wealth Management

Financial Advisor
View bio Industry recognition
- AR
- AZ
- CA
- CO
- CT
- DE
- FL
- GA
- HI
- ID
- IL
- IN
- KS
- KY
- MA
- MD
- ME
- MI
- MN
- MO
- MT
- NC
- NE
- NH
- NJ
- NV
- NY
- OH
- OK
- OR
- PA
- SC
- TN
- TX
- UT
- VA
- WA
Brian joined the Baldwin Group in 1998 and has constructed client portfolios since 2003. He has earned several professional designations-Certified Financial Planner™ in 2011, Certified Exit Planning Advisor® in 2018, and most recently, Certified Divorce Financial Analyst® .

Brian loves learning new things. This curiosity provides the motivation to develop a detailed understanding of client circumstances, goals, and priorities. To him, the planning process is analogous to receiving an annual physical from one's doctor – its consists of an examination, a diagnosis, and a prescription.

Brian graduated from the University of Missouri in 1991, resides in Encinitas, California, and is a parent to two busy teen-aged children, Rachel and Pierce. In what free time remains, he enjoys cooking, skiing, off-road motorcycling, and restoring neglected Porsches.

Brian has enjoyed giving back to his community by providing pro-bono financial planning services though the San Diego chapter of the Financial Planning Association.

California Insurance License #0C33858
- Forbes Best-in-State Wealth Advisors, 2019, 2020, 2021, 2022, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
- Forbes Best-in-State Wealth Management Teams, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
1200 Prospect Street
Suite 100
La Jolla, CA 92037
Alex Howell

Senior Vice President–Wealth Management

Financial Advisor
View bio Industry recognition
- AR
- AZ
- CA
- CO
- CT
- DE
- FL
- GA
- HI
- ID
- IL
- IN
- KS
- MA
- MD
- ME
- MI
- MN
- MT
- NC
- NE
- NH
- NJ
- NV
- NY
- OH
- OK
- OR
- PA
- SC
- TN
- TX
- UT
- VA
- WA
Alex earned a B.S. in Business Administration from The Leeds School of Business at The University of Colorado. He has worked in the financial services industry since 2005, starting his career at Morgan Stanley and joining UBS in 2008. He currently resides with his wife and three children in San Diego, CA and has a passion for the markets, golf, skiing, and spending time with his family.

California Insurance License #0E95573
- Forbes America’s Top Next-Gen (Generation) Wealth Advisors, 2017, 2020The Forbes rating is compiled by Shook Research and awarded annually between June and September based on information from a 12 month period ending in March of the award year.
- Forbes America’s Top Next-Gen (Generation) Wealth Advisors Best-in-State, 2018, 2019The Forbes rating is compiled by Shook Research and awarded annually between June and September based on information from a 12 month period ending in March of the award year.
- Forbes Best-in-State Wealth Management Teams, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
1200 Prospect Street
Suite 100
La Jolla, CA 92037
Lisa Licini

Team Administrator
View bio
- AZ
- CA
Lisa Licini is the Team Administrator for The Baldwin Group. In addition to managing the team's busy day-to-day operations, she assists clients with their banking and lending needs, online services, and any other client service related issues. Her career began in 1999 at Morgan Stanley in Newport Beach, California before relocating to San Diego in in 2004. She joined the Baldwin Group in 2006 at Morgan Stanley in La Jolla, and then later transitioned with the team to UBS in 2008.

Lisa is a graduate from Northern Arizona University, and currently resides in Escondido, California with her husband. Outside of work she enjoys spending time with her many pets and various outdoor activities that include horseback riding, hiking, and mountain biking.
1200 Prospect Street
Suite 100
La Jolla, CA 92037
Katherine Tschida

Client Associate
View bio
- CA
- MN
- NY
Katie Tschida joined The Baldwin Group as a Registered Client Service Associate in 2021. She assists clients with operational needs such as banking, wire transfers, securities and cash transfers, and corporate actions. She began her career at Morgan Stanley in 2017, and then worked on the mutual fund trade desk for LPL Financial. Katie has also worked with Wealth Management Magazine in order to research and publish findings for the top-ranked colleges for financial planning. She is Series 7 and Series 66 licensed.

Katie graduated with a bachelor of science degree in Marketing from San Diego State University. She currently resides in La Jolla and spends her time at the beach, reading, and staying active. Above all, Katie enjoys traveling to new places and learning about different cultures. She has been to 24 countries across five continents and is excited to add more to her list.
1200 Prospect Street
Suite 100
La Jolla, CA 92037

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Business transition and succession planning

UBS and Credit Suisse—stronger than ever

Our formal integration with Credit Suisse marks an unprecedented level of strength in our history—all in support of your financial goals. For more than 160 years, we’ve been tested and proven resilient—guiding our clients through a wide range of financial challenges and market opportunities. And we continue to demonstrate our leadership among the largest, and most respected, global banks.

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We’re committed to understanding what wealth means for you.

At UBS, excellence comes from nurturing the best of our heritage, mastering the details and delivering the expertise you need to turn your financial vision into a reality. The result? Financial advice that is finely crafted for what matters most to you.

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As of 11/07/2023

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UBS is a world-leading wealth manager

Strategic. Disciplined. Proactive.

Frank Baldwin

Chris Marsh

Brian Donaldson

Alex Howell

Lisa Licini

Katherine Tschida